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Top 50 Brands: Dangote emerges ‘most valuable’ for fifth consecutive year

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Dangote Industries Limited (DIL), has emerged the most valuable brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation conducted by the leading brand and marketing research firm, top 50 brands Nigeria

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said, “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ pereptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM) index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said, “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognised and admired brands in Africa.”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification.”

He likened the task of building formidable and continuously strong brand to a flower, he said, “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime.

“If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further, “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA.

Five brands among top 10 are banks while three are telecoms. Nine of the top 10 were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 position for seven years consecutively.

Overall, 28 or 56 per cent of the 50 brands are multinational brands, while 22 or 44 per cent are Nigerian. PZ Cussons Nigeria Plc emerged the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

15 brands maintained their 2021 position — these are Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22 per cent. Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16 per cent. Dufil Prima Foods topped the list.

Conglomerates had 7 brands, that is 14 per cent with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12 per cent. Coca-Cola topped the category, Oil & Gas and the Insurance categories had three brands each, amounting the six per cent each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with two brands each that is four per cent for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have one brand each, an equivalent of two per cent of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands evaluation, Mr Olufemi Awoyemi, Chainman Proshares Nigeria said, “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers.”

Eight  companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potentials in Nigeria.

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Glo-sponsored African voices changemakers celebrates ace singer, Simi

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African Voices Changemakers, the Globacom-sponsored interview show on the Cable News Network (CNN) will this week showcase the amazing talents of Nigerian songster, songwriter and actress, Simisola Bolatito Kosoko, popularly known by her stage name, Simi.

Born on April 19, 1988, in Lagos, Simi launched her career as a gospel singer, releasing her debut studio album entitled Ogaju in 2008. She signed a record deal with X3M Music in 2014 and there, she released an album entitled “Tiff,” which was nominated for Best Alternative Song at The Headies in 2015. In 2022, she was one of the top judges in Season 7 of the Nigerian idol TV show.

She released her second studio album, Simisola, in 2017. Another entitled Omo Charlie Champagne, Vol. 1 coincided with her 31st birthday on April 19, 2019. She is the Chief Executive Officer of her own record label named Studio Brat which came into operation in June 2019.

The graduate of Covenant University, Ota, Ogun State who tied the nuptial knot with her equally successful singer husband, Adekunle Gold, in 2019 is mother to Dejare. Her other albums include chart-busters including Joromi, Know You, Jericho and Duduke.

The 30-minute magazine programme will be aired on Saturday at 8.30 a.m. Repeats will be broadcast on Saturday at noon; Sunday at 4.30 a.m. and 7.00 p.m. On Monday next week, another repeat will be shown at 4.00 a.m., Saturday at 8.30 a.m. and 12 noon and Sunday at 7.00 p.m. and 9.30 p.m.

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Fidelity Bank celebrates Air Peace on commencement of Lagos-London route

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Fidelity Bank Plc has commended Air Peace’s performance on the commencement of the Lagos-London route.

The Managing Director, Fidelity Bank Plc, Dr. Nneka Onyeali-Ikpe gave the commendation over the weekend in Lagos during a special event organised for the airline by the bank to celebrate Air Peace for the milestone of commencement of direct flights from Lagos to London.

According to Nneka Onyeali-Ikpe, who doubled as the host at the event, the airline has upheld the principles of financial discipline and good corporate governance since inception, while it has also been very loyal to the bank.

She expressed delight that the bank had the airline as one of its major clients since inception, stressing that the Bank was celebrating the airline’s milestone of launching direct flight service to London and other developments it would attain in the future.

The event, which held at the Civic Center, Victoria Island, Lagos, had in attendance several bank Managing Directors, stakeholders in the aviation sector, media personalities and well-wishers of both brands.

Speaking at the event, an elated Chairman, Air Peace, Dr. Allen Onyema observed that it was not rosy for the airline to attain its status and expressed gratitude to the flying public, the various aviation stakeholders, the media and the government for the continued support since it launched in 2014.

He specifically acknowledged the pivotal role played by the former Acting Director-General, Nigeria Civil Aviation Authority (NCAA), Engr. Ben Adeyileka in helping the airline secure its Airline Operator Certificate (AOC).

He further commended Fidelity Bank for the consistent support and stressed that the bank had contributed to the success story of the airline.

“I call it our journey with Fidelity Bank. I did not envisage this day would come when an indigenous institution would be celebrating another indigenous institution. Fidelity supports real business. They keep removing people from the streets of poverty. Let other banks emulate Fidelity,” he said.

He reiterated that Air Peace was set up primarily to create employment, not for profit making, stressing that the motivation behind the business was to empower Nigerians economically.

“Air Peace was not borne out of the intent to profiteer, but to create jobs. Air Peace was not established because I wanted more money but because of the conviction that running an airline would create massive job opportunities. That was why we went into aviation,” he remarked.

He restated the airline’s belief in the Nigerian project, maintaining that supporting the airline meant supporting the growth of the Nigerian economy.

Onyema further craved for the support of all Nigerians on the Lagos-London route, which it opened on March 30, 2024.

He explained that the airline needed to sustain the route, stressing that this could only be done through support from Nigerians.

He said, “For every penny you pay to Air Peace, you pay to sustain the jobs of thousands of Nigerians and support economic growth.

“Air Peace flies you from any of our domestic routes to London. So, you can fly from Yola to London via Lagos. From the local airport, you are taken to the international airport free of charge with a seamless luggage transfer.”

He pledged that the airline would continue to fully adhere to the standard of safety and lauded the management and staff of Air Peace for their efforts in realising the London dream.

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LASG partners with Naija Brand Chick for 2024 Trade Fair

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By Sodiq Adelakun

The Lagos State Ministry of Tourism, Arts, and Culture has announced a partnership with the organisers of the Naija Brand Chick (NBC) Trade Fair, to co-host the 2024 edition of the event.

This was revealed by the Special Adviser on Tourism, Arts, and Culture to Governor Babajide Sanwo-Olu, Mr. Idris Aregbe, on Thursday during a news conference at the Bagauda Kaltho Press Centre, Alausa, Ikeja.

The sixth edition of the NBC trade fair is scheduled to take place from June 14 to June 16, providing a unique platform for vendors and entrepreneurs to showcase their products, connect with a wider audience, and contribute to the state’s thriving economic landscape.

“I stand before you today with great pride and excitement as we announce a landmark collaboration that marks a significant departure from traditional governance approaches.

“It is my honour to unveil our value-driven partnership with Naija Brand Chick (NBC).

“This alliance is not just about cooperation; it’s about amplification. It’s about taking the Lagos Tourism NBC Trade Fair to unprecedented heights, where it serves as a pivotal catalyst for our entrepreneurial community.

“Under the visionary leadership of Mr Governor, Babajide Olushola Sanwo-Olu, and with the steadfast support of the Lagos State Ministry of Tourism, Arts, and Culture, we aim for nothing short of excellence.

“Our ambitious goal of N5billion in sales transactions speaks volumes about our commitment to driving economic growth and prosperity,” Aregbe said.

He said that the fair would be a convergence of diverse sectors, spanning lifestyle and home, fashion and personal care, services and innovation, arts and craft, adventure and recreation, travel and hospitality, as well as cultural and recreational attractions.

According to Aregbe, the partnership is a testament to the government’s unwavering dedication to inclusivity and diversity.

“The Lagos State Ministry of Tourism, Arts, and Culture stands firm in its mission to nurture our rich cultural heritage, promote artistic endeavours, and propel the tourism sector forward as a cornerstone of economic development.”

Founder of the NBC trade fair, Mrs Nelly Agboju, applauded the state government and the ministry for partnering with her brand.

“It is a great honour and I’m excited with the potential of this great partnership with Lagos State.

“We started the Naija Brand Chick trade fair in Lagos in 2018 and it is commendable that the government is identifying with our brand.

“This will enable every business owner and entrepreneur to take advantage of this trade fair, there’s money to be made, visibility for your business and so much networking.

“With this partnership, this edition is going to be the biggest and we are looking forward to its unprecedented success,” she said.

In the same vein, Actress Toyin Abraham-Ajeyemi praised both the state government and the organisers of the fair for their unwavering backing of small and medium-sized enterprises.

She encouraged entrepreneurs to seize the opportunity, she urged them to make the most of the trade fair.

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