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Stella McCartney shares latest environmental impact report

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Stella McCartney has revealed that its total valued impact on nature in 2021 was estimated at 3.1 million euros, mainly from greenhouse gas emissions, which counts for 72 percent of its overall impact, along with land use and water consumption.

The 2021 impact figure is down from 5.3 million euros in 2020, and 8.2 million euros in 2019. However, the luxury ethical brand noted that it is not possible to directly compare this year’s result with previous years. That is because, for this most recent environmental impact report, there were changes in scope and data availability, as well as the fact that the brand produced less due to the pandemic.

Commenting on the findings, Stella McCartney said in a statement: “When I launched Stella McCartney in 2001, I had a singular mission: to create beautiful, desirable clothing that people would love to wear, made from materials that do not harm our fellow creatures. My Impact Report 2021 outlines where we stand exactly 20 years on: a conscious fashion pioneer today, continuing to push towards solutions that will protect our better tomorrow.

“I am incredibly proud of the actions we have taken, the positive changes we have implemented and the innovations we are currently supporting, but there is so much more we can do. And we will.”

In 2021, Stella McCartney’s most-used material was cotton, with 78 percent of it coming from organic sources with a lower impact. Along with polyester and polyurethane, wool, including regenerative wool, forest-friendly viscose and brass.

Stella McCartney outlines environmental impacts and conscious solutions

The report also outlines many of the brand’s ongoing and future initiatives, including its goals to achieve net-zero, circular business ambitions and improvements across packaging, global stores and offices, and water stewardship.

This includes continuing to invest in circular, nature-based and regenerative solutions, including its SOKTAS regenerative cotton project in Turkey, a project it has led since 2019 in partnership with LVMH, which is a minority partner in the brand. In addition, it has also started to use new low-impact materials like Mylo, the mycelium-based leather alternative, which is a significantly lower-impact alternative to both animal leather and 100 percent synthetic alternatives.

Other 2021 highlights include using more recycled content in its bestselling Falabella bags, introducing regenerative fibres into the supply chain, partnering with Human Society International to end fur cruelty in the industry, and releasing a capsule collection to support Greenpeace’s campaign to stop deforestation in the Amazon.

For its part, Stella McCartney notes that it is looking into embracing a more circular economy to extend the product lifecycle by committing to extending the use-phase of its products and preventing garments, offcuts, or unused fabrics from ending up as waste. It is also designing products with circularity in mind, increasing the input of post-consumer and pre-consumer recycled waste in its products, reducing its reliance on the planet’s finite resources, as well as designing for disassembly and favouring mono-material construction and using regeneratively-sourced materials.

Stella McCartney also offers a global repair scheme in its stores to extend the lifecycle of its products as well as adding CleverCare labelling on all garments that share solutions for customers to minimise environmental footprint and extend lifespan through care guidance and advice. It is also embracing resale in partnership with The RealReal in the US.

Concluding the report, the British brand states: “At Stella McCartney, we believe in a future where circular, regenerative and nature-positive solutions are common practice – setting a standard for the industry today that protects the planet for tomorrow. We want waste eradicated and materials kept in circulation, with individuals respected and protected at every level of supply chains.

“We are committed to investing in sustainability to safeguard the future of our planet, people and fellow creatures. We have come a long way since 2001, and together our industry has a big mountain still to climb. Collective responsibility needs to be taken, to protect and leave a habitable – moreover thriving – planet for future generations.”

Caring for the environment doesn’t come cheap

Stella McCartney also shows in the company’s most recent filings at Companies House that reducing fashion’s environmental impact isn’t cheap. In the 12 months to December 31, 2021, the company’s turnover rose 14 percent compared to 2020 to 32.5 million pounds, with a loss before tax of 32.7 million pounds.

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Fashion

AI-driven shopping app Yaysay secures $10.3m in funding

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Yaysay, a shopping app utilising artificial intelligence (AI) to provide a personalised gamified experience, has secured 10.3 million dollars in funding in order to launch its Beta mode into the market.

The app, co-founded by industry veterans from Casper, Gilt Groupe and Stitch Fix, aims to make off-price shopping a “five-minute daily habit”, offering a “sustainable solution for excess inventory in the retail industry”.

Using AI, the platform provides users with a personalised fashion feed that draws inspiration from social media and other apps while blending the concept of competition and gaming into one shopping experience.

Each day, the feed will refresh its offering of discounts on sought-after brands, such as Chloé, Acne Studios, Gannie and Loewe, in a design aiming to act as a new treasure hunt while also “breathing new life into overstock inventory”.

In a release, Yaysay CEO, Lindsay Ferstandig, the former CEO of Stitch Fix, said: “While mobile shopping is convenient, it is generally uninspiring for brands and consumers alike. With Yaysay, we are creating an elevated brand experience that brings the joy back to shopping, transforming deals from the most covetable brands into addictive bites of fun.”

The Beta version of Yaysay is now live and comes alongside a waitlist which will allow consumers to gain an early glimpse into the platform within the coming weeks.

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Pepco issues ‘downward revision’ to forecast reorganises management

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European retail chain Pepco is continuing to experience a downward trend in its financials, as revenues for August came in lower than anticipated and are worsening in September, with negative like-for-like sales and weaker than expected performance from new stores.

The group, which operates UK-based Poundland, has been attempting to initiate an expansion strategy in the region, with plans to open a slew of refreshed stores and grow its fashion business, among other categories.

However, it appears that such efforts have not been enough to avoid the slower rate of sales in its core markets of Central and Eastern Europe (CEE), with gross margins also not bringing in the recovery expected and record warm weather dampening the demand for its autumn/winter collections.

As a result, Pepco said it made a “further downward revision” to its full year 2023 forecast, while also now forecasting to deliver underlying EBITDA of around 750 million euros.

The group has also taken “immediate and decisive” actions to shuffle its management team in light of the underperformance and the recent departure of its outgoing CEO.

Strategic review adopted to address costs Anand Patel, the managing director of the Pepco business, will step down immediately and will be replaced by managing director of Poundland, Barry Williams. Meanwhile, chief operating officer of Poundland, Austin Cooke, will step into the role of managing director for the retailer.

A group executive committee has also been formed in order to establish a strategy review across the group to address costs and initiatives that could generate “appropriate returns in the near term” and accelerate transformation.

In a release, executive chairman Andy Bondy said: “We remain confident in the opportunity of building Europe’s leading variety discount retailer offering great value to consumers across a range of FMCG, clothing and general merchandise products.

“However, it is clear that we need to refocus on delivering for our customers in our core business while delivering more measured growth. We need to improve profitability and cash generation in our established business alongside a more targeted growth plan in markets where we have an existing presence.”

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Next raises FY profit outlook again as H1 sales beat expectations

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British fashion retailer Next has raised its full-year profit guidance again after posting better-than-expected full-price sales in the first half of the year.

The high street giant now expects a full-year pre-tax profit of 875 million pounds compared to its previous guidance of 845 million pounds. It would represent a year-on-year increase of 0.5 percent.

The company said it expects to benefit from an exceptional gain of around 110 million pounds as a result of the accounting gain generated by its Reiss transaction.

This is the third time the company has increased its profit outlook in four months.

The raised guidance comes as Next saw its pre-tax profit widen to 420 million pounds from 401 million pounds in the six months to July, while its post-tax profit narrowed to 322 million pounds from 329 million pounds.

H1 sales ahead of expectations

The retailer’s sales in the period increased 5.4 percent to 2.64 billion pounds, while brand full-price sales, which it expected to be down 3 percent, rose 3.2 percent.

Chief executive Lord Wolfson said: “In reality, we were overly cautious about the prospects for sales in the current year, we underestimated the support nominal wage increases, and a robust employment market, would give to our top line.

“We also believe the exceptionally warm weather in late May and June served to significantly boost sales of our summer clothing at a critical time (a factor we need to bear in mind when it comes to our forecast for next year).”

Next now expects full-price sales in the second half to be up 2 percent on the prior year, compared to its previous guidance of up 0.5 percent.

Accordingly, it now expects full-year sales growth of 2.6 percent compared to previous guidance of 1.8 percent.

It noted: “Some might believe this is Next being (typically) over-cautious, given we delivered +3.2 percent in the first half.”

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