Connect with us

Fashion

Adidas by Stella McCartney unveils ‘industry-first’ viscose sportswear

Published

on

Adidas has unveiled a new viscose sportswear range as part of its collaboration with British designer Stella McCartney to demonstrate the potential of a circular fashion ecosystem.

The tracksuit has been made as part of the New Cotton Project, an EU consortium of 12 partners, and took the process of making the apparel from a linear to a circular model, as the design was as much about function and style as ensuring the garment’s end of life existence, added Adidas.

The oversized gender-neutral silhouette is made from 60 percent viscose and 40 percent organic cotton and blends peach-soft material with a neutral light grey and black colour palette. It also forms part of Adidas’ pilot circularity programme, ‘Made to Be Remade,’ a take-back scheme where consumers can wear it down and then return it by scanning a QR code via the product so it can be remade.

Adidas states that currently, just under 1 percent of all textiles worldwide are recycled into new textiles. The consortium, which includes partners such as Frankenhuis, have collected and sorted post-consumer end-of-life textiles, and by using pioneering Infinited Fiber technology they have been regenerated into a new man-made cellulosic fibre called Infinna, which looks and feels just like virgin cotton. This is then turned into a yarn blended with organic cotton for garment production.

Speaking about the collaboration, Stella McCartney said in a statement: “Sport is about always evolving the approach, and material innovation is no different. More than ever, we are being challenged to find new solutions to deliver the potential for circular fashion, so it’s been hugely exciting to collaborate with like-minded thinkers in the fashion landscape to help not only us, but the industry invent, innovate and consciously design.

“We are truly proud to have produced a garment that provides an end of life of existence, whilst also staying true to adidas by Stella McCartney’s signature style – for next generation activists.”

The ‘Made to Be Remade’ programme is Adidas’ first approach to extending the lifespan of products, following the launch of its Futurecraft loop shoe, an early prototype in helping to keep footwear in play for longer. The Adidas by Stella McCartney garment is the latest milestone demonstrating its efforts to produce a commercial end-of-life garment, moving the company closer to its goal to end plastic waste.

The Adidas by Stella McCartney Sportswear Tracksuit Viscose will be available from October 6 via the Adidas app.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Kanye West, Yeezy ordered to pay $300,000 to snubbed creator

Published

on

As another day passes, another Kanye West saga has unravelled. The rapper-turned-designer and his brand Yeezy have now been ordered to pay over $300,000 to New York-based creative Katelyn Mooney after failing to attend a court session.

A default judgement was filed in Mooney’s favour at Manhattan Supreme Court when no legal representative for West or his brand showed up or responded to the court papers.

In her lawsuit, Mooney initially claimed that West and Yeezy owed her over $300,000 in damages and unpaid invoices after failing to fully pay her for a photoshoot she was hired to produce in September.

The artist was appointed to create imagery for Yeezy’s new SHDZ sunglasses collection for 110,000 dollars, of which she claimed she had only received $15,000.

In her complaint, Mooney, who is a freelancer, said the snub forced her to take out “a significant loan and max out her credit cards” so she could cover her bills, calling West’s behaviour “exploitative conduct.”

The news comes days after it was revealed that Adidas was confronted with a lawsuit from its investors regarding its past dealings with the controversial figure.

The complaint alleged that executives for the sportswear giant knew about West’s troubling conduct long before an anonymous letter from employees revealed a series of “problematic behaviour” they encountered during his time as a collaborator for the brand.

It has also been reported by NBC News that West and Yeezy are facing further issues in regards to more than $600,000 of unpaid tax debts, dating back to 2021.

The media outlet added that it had uncovered 17 government-imposed liens in California against three of West’s businesses, including a charity in his name.

 

Continue Reading

Fashion

Ellen MacArthur Foundation launches database for circular startups

Published

on

The Ellen MacArthur Foundation is beginning the roll out of the full version of its circular startup database, designed to help businesses explore startups and drive the acceleration of the circular economy.

On ‘The Circular Startup Index’, 500 brands that are a part of the foundation’s community are already featured across a range of sectors, industries and geographies, each one selected for incorporating one or more principles of the circular economy into their propositions, as stated in a release.

According to the organisation, the index was created to address the challenge behind financing and scaling circular business models, with the initiative hoping to help facilitate innovation through capital.

Commenting on the launch, Ella Hedley, project manager, startups, at the foundation, said: “Designing a circular future requires radical innovation to rethink how our economy works.

“Thousands of circular startups are already on the case. But they need more support and investment.

“So we created the Circular Startup Index to create visibility of the breadth of circular startups on the market and help businesses discover suitable circular solutions.”

Continue Reading

Fashion

Report: Handbag market to grow by $14.1bn  from 2021 to 2027

Published

on

Technology research and advisory company Technavio released a report on the growth of the global handbag market, pointing out its estimated increase in value by 14.11 billion US dollars from 2022 to 2027 and a CAGR of 4.3% and highlighting key findings on this development.

The handbag market 2023 to 2027 is split up into three segments by Technavio – type, distribution channel and geography. Types of handbags include leather, fabric and others, distribution takes place online and offline, and locations concern Asia Pacific (APAC), North America, Europe, South America and Middle East and Africa.

Vendors of the market include Burberry, Dolce and Gabbana and Chanel, to name a few, offering a wide range of bags in different sizes from tote bags, to cross body, and shoulder bags.

Over the past several years, there has been an upsurge in demand for leather handbags with various textures, qualities, and feels. This element will fuel the segment’s growth during the course of the forecast.

A key driver of this development is the personalisation and customisation of luxury handbags, which has heavily emerged as a new trend over the past five years, particularly in western Europe and North America.

The product’s aesthetics are improved through embroidery, straps and buckles, or the inclusion of a name tag, which at the same time increases its value in comparison to standard products.

The report revealed the customers’ increased preference to shop duty-free at airports for high end and luxury items, such as handbags, during the forecast period. Last-minute shopping or external factors such as delays and early check-ins further push the growth of the market. This uprising trend results in renovations of retail outlets within airports to enable this shopping experience.

The research company explains that strengthening the foothold in the fast-growing segments while maintaining the positions in the slow-growing ones is a key action for brands in this context.

However, Technavio also discloses how stringent government regulations will play a major role in terms of challenges for the growth of the market during the forecast period.

Due to a number of associations and government departments enforcing these rules, for example in Europe and particularly in Germany, parties operating within the tanning industry should adapt and consider ethical production, synthetic use and reuse.

This factor, alongside fluctuating operational costs and the measures needed to reduce waste and protect the environment which make up almost 5 percent of manufacturer’s total costs, might impede the growth of the handbag market.

 

Continue Reading

Trending