Entertainment
Music is tool for influencing mood in Ramadan – Spotify
Spotify, a global online streaming platform, has revealed that music is a powerful tool for influencing the mood, helping to cultivate feelings of patience and positivity especially during the Ramadan period.
Jocelyne Muhutu-Remy, Spotify Sub Saharan Africa’s Managing Director, in a statement on Thursday said this was according to Spotify’s recent data.
Muhutu-Remy said the data painted an interesting picture of how the consumption of audio such as music and podcasts, changed to reflect the Ramadan period in users’ lives.
According to her, the data is pulled from eight key markets– Egypt, Saudi Arabia, the UAE, Pakistan, Nigeria, South Africa, Kenya and Indonesia, and showed a definitive shift to a more mindful, spiritual tone.
” The top three moods for music streamed on Spotify during Ramadan are ’chill’, ‘happy’ and ‘free’ states of mind that can all contribute to the experience of a blessed Ramadan.
” The data suggests that music is being used as a powerful tool for influencing mood, helping to cultivate feelings of patience and positivity.
” Spotify also found that users use chill audio content ‘to enhance their experience of other highly personal activities, consistent with looking to disconnect, like taking a walk outside or sharing a meal with their partner after a day at work’.
” So the use of chill music during this time could be a result of users setting out to create a contemplative mood,” she said.
According to her, during Ramadan, the streaming of content such as music, meditative podcasts and yoga playlists, peaks at 8 a.m. across all the markets analysed.
She said this suggested that listeners use the app to cultivate a sense of calm mindfulness going into the day.
She explained that Qur’an readings were streamed at night or early in the morning.
” In general, people stream more at night during Ramadan, except for a sudden drop in use during sunset.
” This aligns with Muslims hitting pause for prayers and breaking their fasts with family, but then using the evening hours to unwind or seek out religious teachings.
” Music and storytelling, which is what podcasting is, are deeply intertwined in the way we experience the world, whether it be how we celebrate, or in the case of Ramadan, how we contemplate the many facets of our lives.
” Religion and spirituality are deeply personal experiences, and we are humbled that people turn to Spotify to give expression to these parts of their lives,” she said.
” More connections, less drama during Ramadan in previous years.
” Spotify saw a 53 per cent increase in the streaming of religious podcasts. This points to the use of the app for Quran readings, Islamic lectures, and other digital religious resources.
” Dive a little deeper to look at the sub-genres, and there’s an increase in listenership for ‘Human Interest’ and ‘Culture and Identity’ podcasts, at 27 per cent and 24 per cent respectively.
” In Nigeria, one of the largest shifts in the data is a 680 per cent spike in the podcast genre ‘Trying Moments’,” she said.
The News Agency of Nigeria (NAN) reports that album featured some heavyweights across different countries in the world like Nigeria’s Asake and Seyi Vibes, America’s Giveon and Coco Jones, and Brazil’s Anitta, amongst others.
Starr is a Nigerian singer and songwriter, who began a fashion career at the age of 16 with Quove Model Management before deciding to pursue a career in music.
After covering several songs by popular artists on Instagram, she posted her first original song on her page in December 2019.
The posting brought her to the attention of record executive Don Jazzy, who later signed her to his record label Marvin Record.
The singer later achieved mainstream international recognition in 2022, with the released of her song “Rush”.
The song charted in several territories, including Switzerland, Ireland and the United Kingdom, where it peaked at number 24.
The song earned Starr her first nomination at the 66th Annual Grammy Awards for Best African Music Performance.
With the song, Starr became the youngest African Female Artist to surpass 100 Million views on a single video on YouTube, and also the first to do so within five months.
Nigerian actor and singer, Adams Kehinde, popularly known as Lege Miami, has said the president’s son, Seyi Tinubu, has offered warring Afrobeats stars, Wizkid and Davido.
Wizkid and Davido were recently engaged in a fierce social media war on X.
Reacting, Lege Miami cautioned the duo to put themselves in order, saying he has reported the issue to Seyi Tinubu.
Speaking in a video message shared via his Instagram account, the actor said Tinubu has offered to reconcile Wizkid and Davido in the United Kingdom.
He said, “Wizkid and Davido both of you need to take time. I have reported you guys to Seyi Tinubu, he said he’ll fly to UK in three days to settle the fight.”
Efforts to reconcile Wizkid and Davido over the years have proved abortive, as the duo always rekindles their beef after every reconciliation.
Ex-Big Brother Naija housemates, Doyin and Tacha, have slammed Wizkid for ‘chasing clout’ and disrespecting Don Jazzy on social media.
NEWSMEN reported that Wizkid was on a banter spree on Monday after throwing shade at Davido and Don Jazzy on X.
Reacting, Doyin said the Starboy boss was chasing clout and should desist to focus on releasing songs.
She particularly lashed out at Wizkid for “disrespecting” Don Jazzy.
She wrote on her Instagram page: “Don Jazzy is still the JayZ of the Nigerian music industry. If you try to disrespect him, it just shows your head is not correct. No be to dey chase clout, drop hit!”
Tacha warned Wizkid that any slander or disrespect towards Don Jazzy would not be tolerated.
Speaking in a video message on her social media, Tacha noted that Don Jazzy has made significant impacts on the Nigerian music industry.
Tacha said: “No Don Jazzy slander will be tolerated. Don Jazzy’s impact on the entertainment industry can never be overemphasized.
“If you have to take off Don Jazzy’s inputs on the industry, that would be you taking half of Afrobeats away. Because who would you be listening to? Don Jazzy has grown a lot of global superstars.
“This is somebody that doesn’t restrict himself to the music industry alone. Don Jazzy is there for everybody regardless of their status.”
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