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McEnies Global Communications CEO, Omolaraeni Olaosebikan talks about her success in IMC & scaling through obstacles

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Omolaraeni Olaose bikan, the CEO of McEnies Global Communications’ love for integrated marketing communication has pushed her to become a versatile expert in her corporate career with over two decade-long span of experiences of managing blue chip clients from various multinational companies.

Her laudable feats have not only earned her fame but many laurels in the highly competitive industry, not even her gender could serve as a barrier for her in parameter setting with precision and ultimately in achieving key milestones.

The seasoned and thorough bred entrepreneur extensively spoke on Thursday, April 20, 2023 with some selected senior brand correspondents in Ibadan where she highlighted her experiences in her choice of career.

“In my career, I have grown to the point where I have proven myself. How creative and dedicated I am to the business and everything I do,” she stated

Olaosebikan who currently handles accounts in oil and gas industry, hospitality, banking/finance, fashion/style and tourism services, whilst fielding questions from journalists during her interactive monthly media chat further said,  “McEnies operates a result driven business, ensuring that all results are measurable and transparent. In our tool-kit are: excellence, creativity, accountability, professionalism & integrity. With this, we have successfully proven our services to a wide array of clients in the area of advertising, media planning and buying, content and sponsorship, Public Relations, events management/activation as well as digital marketing. Depending on which angle of the prism you are looking from, you would see us either as a phoenix or the mistress of Integrated Marketing Communication (IMC). You would be right, anyway. But be certain that great things lie ahead for our outfit and our clients ultimately stand a better chance of being optimally satisfied without regret.”

She continued, “At a time stakeholders in the marketing communication industry thought the business environment was too tough for anybody to venture into, McEnies Global Communications was established with the vision and commitment to change the marketing communications landscape. However, in just about three years of operation in the highly competitive industry in the country, we have significantly proven to become an iconic creative brand, with the array of local and international awards and accolades in the industry.”

Responding to the question of list of landmarks in the industry, Omolaraeni answered: “With all sense of humility and gratitude to God we are growing in leaps and bounds, on the list of our landmarks in the industry within the shortest possible time of our existence if I start to talk about it, this press briefing won’t stop till tomorrow afternoon and I’m not joking. The patronage and success stories have been so great and phenomenal.

“Beyond the conventional creativity, we are one professionally inclined organisation that prides itself as a solution provider to brands challenges in the marketplace by looking into their business problems and strategic way of solving them. If the yardstick for judgment is based on volume of business, billings and ability to rejuvenate brands, obviously, McEnies Global Communications is a market leader in the media planning and buying business.

“To achieve our targeted result, we believe to always deploy insight–driven media strategy and planning by defining marketing problems, probing challenges among others. Perhaps the secret of McEnies success lies in the strength of our network and outstanding talents. Please kindly permit me to applaud my team and our partners in progress for the feats we’ve recorded and still recording.

“As an ambitious creative community of talents, we develop brand experiences by working with our clients in a collaborative way that yields experimentation and new ideas. Our consistent great works are what have continually brought fame and fortune to us. This strategic thrust has undoubtedly guaranteed and deepened remarkable relevance and effectiveness for us as an entity.

“Truly, we have stayed true to our core belief of seeking and building differentiation on profound truths about all our clients, no wonder we have remained an ambitious creative community in our quest to become an iconic global idea brand creatively turning knowledge into value for businesses,” Omolaraeni said.

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Meet silent achiever, Miriam Olusanya piloting GTB to increased profitability

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Miriam Olusanya made history in July 2021 as the first female Managing Director of Guaranty Trust Bank (GTB) one of Nigeria’s most successful banks.

With over 24 million customers, Guaranty Trust Bank is a leading African Bank that offers Online/Internet Banking, Retail Banking, Corporate Banking, Investment Banking and Asset management.

Despite her academic background in Pharmacy from the University of Ibadan and an MBA from the University of Liverpool, Olusanya has excelled in her role at GTBank.

Her performance has been instrumental in positioning the company as a leading financial holding company and enhancing its strategic capabilities in navigating operational challenges.

Recently, the Bank recorded the largest ever Profit before tax (PAT) in Nigeria’s Banking industry history.

Olusanya is an industrious and beautiful woman with the strength of a warrior and the ability to work magic with her skills. Her outstanding performance has significantly contributed to the growth of the financial institution and elevated the company’s standing within the financial industry.

Olusanya’s accomplishments have been acknowledged by Segun Agbaje, the Group CEO of Guaranty Trust Holding Company Plc (GTCO PLC), recognising her exceptional leadership. Her impressive track record at GT Group reflects her exceptional qualities as a business executive.

Under her leadership, Olusanya has demonstrated a commitment to promoting enterprise across the African continent and supporting indigenous small businesses.

For her excellent performance since assuming office, Miriam Olusanya is our Thriving Woman of the Week.

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Lagos Agriculture sector contributes N7trn to State’s GDP — Commissioner

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By Sodiq Adelakun

The Lagos State Government has revealed that the agriculture sector contributed N7 trillion to the state’s Gross Domestic Product (GDP) in 2024.

This disclosure was made by the State Commissioner for Agriculture, Abisola Olusanya, during the ongoing 2024 Ministerial Press Briefing at Alausa Ikeja, commemorating the first year of Governor Babajide Sanwo-Olu and his deputy, Kadri Hamzat’s second term in office.

In her words, Olusanya said, “In Nigeria, Agriculture contributes 25 percent to the GDP. But in Lagos, Agriculture encompasses a lot up to food production, so agriculture contributes N7 trillion in the last couple of years to the Lagos economy.

“This is to tell you that we have the potential, there is opportunity. We will not relent in terms of making it better,” she added.

In addition, the commissioner announced that the state government is collaborating with other states to ensure a steady supply of 200,000 tonnes of paddy required at the Imota Rice Mill.

She also revealed that at least 10,000 heads of cattle are slaughtered daily in the state.

However, she noted that there are significant data gaps and loopholes in the red meat production chain, which are often exploited by individuals. To address this, the state plans to utilise the logistics hub in Epe to improve data collection and plug the loopholes.

“The Lagos Rice Mill is 2 lines of 16MTPH integrated mill sited on 8.5 hectares of land at Imota. The rice mill has a capacity to produce 2.4 million bags of 50 kg bags of Rice yearly using 200,000 Metric tonnes of paddy annually.

“The Mill is part of the government’s commitment towards ensuring food security in the State which is a key component of the T.H.E.M.E.S + Development Agenda of Mr. Governor to make Lagos State a 21st Century economy,” She added.

Also speaking, Dr. Oluwarotimi Fashola, Special Adviser on Agriculture, reiterated the state government’s partnership with other states to ensure a steady supply of paddy.

“Because of the size of rice needed, Mr Governor signed an MOU with Niger state being the largest producer of paddy in the country.

“The Imota rice mill needed 200,000 tonnes of paddy. The partnership with other states is to ensure sustainability of production. We extend our hand of fellowship to all the South West states,” He added.

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Nigeria, France strengthen global migration partnership

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The Nigerian government is taking proactive steps to prevent illegal migration, by deploying cutting-edge technology to monitor and manage its land, maritime, and air borders.

The Minister of Interior, Dr. Olubunmi Tunji-Ojo, who stated this during a courtesy visit by the French Government led by the Ambassador in charge of Migration at the Ministry for Europe and Foreign Affairs, His Excellency Christophe Léonzi, stressed Nigeria’s commitment to curbing illegal migration while fostering cooperation with global partners.

Acknowledging migration as a natural phenomenon, Dr. Tunji-Ojo emphasised the government’s stance against illegal migration, expressing Nigeria’s willingness to support bilateral efforts to combat this challenge.

“An African problem is more of a European problem than an American or Asian problem because of our proximity. It is easier for people to find their way to Spain, France, Italy or the United Kingdom than to get into America or China. So, it means that the more we invest our energy and efforts into proactive strategies, the better it is for us,” the Minister said.

He highlighted the dynamic nature of illegal migration, stressing the need for continuous dialogue and proactive measures to stay ahead of traffickers’ evolving tactics.

The Minister further stated that the Ministry is streamlining the Nigerian visa application process on the basis of reciprocity, with priority on automation and a seamless access to INTERPOL data, to strengthen border control and security measures.

On its part, the French Government led by the Ambassador in charge of Migration at the Ministry for Europe and Foreign Affairs, His Excellency Christophe Léonzi, said the purpose of the visit was to foster cooperation between both countries.

Earlier before the engagement with the French delegation, the Minister of Interior had a closed meeting with the Technical Committee on the Enhancement of Security in the North led by Major General A.T. Jibrin (rtd).

Acknowledging progress since President Bola Ahmed Tinubu assumed office on May 29th, the Minister noted: “Yes, we are not where we want to be, but of course, we are not where we don’t want to be or used to be. Since May 29th when President Bola Ahmed Tinubu came on board, there has been a visible difference in terms of the security situation.”

The Permanent Secretary Dr. Aishetu Gogo Ndayako, Comptroller General of the Nigeria Immigration Service, Kemi Nana Nandap, and other high-ranking officials of the Ministry were present at both meetings.

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