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Nigeria’s manufacturing sector decline to 54.9% from 59% — MAN

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By Omolola Dede Adeyanju

The Manufacturers Association of Nigeria (MAN) has said that capacity utilisation in the manufacturing sector declined to 54.9 per cent from 59 per cent recorded in the corresponding half of 2021; thus, indicating 4.1 percentage points decline over the period.

This was made known in the executive summary of its bi-annual economic review.

Quarter-on-quarter, it declined by 3 percentage points when compared with 57.9 per cent  recorded in the first half of the year.

Manufacturing capacity utilisation averaged 56.4 per cent in 2022 as against 55.9 per cent average of 2021.

According to the review as expressed by the association to Nigerian NewsDirect, decline in manufacturing capacity utilisation in the period is due to the adverse effect of high cost of energy and the Russian Ukrainian war, the grave effects of the ‘naira redesigning’ policy and other perennial challenges such as acute shortage of forex for importation of raw materials and machines, high cost of borrowing and many more.

Manufacturing sector factory output value declined to N2.68 trillion in the second half of 2022 from N3.73 trillion recorded in the corresponding half of 2021; thus, indicating N1.05 trillion or 28 percent declined over the period.  It also declined N1.31 trillion or 32 per cent when compared with N3.99 trillion recorded in the preceding half.

The value of manufacturing production totaled N6.67 trillion in 2022 as against N7.39 trillion recorded in 2021.

Manufacturing production was severely affected in the second half of 2022 by  absence of  implementation of new capital project by the government as they focused on the election. Production in the sector was also negatively affected by limited purchases by households due to the Naira redesign policy, the high inflationary pressure in the country, high cost of energy, particularly diesel and gas, acute shortage of forex for importation of raw materials and machinery needs of the sector that are not locally manufactured in the time being and many more.

Unfortunately, the issues of the basic metal group whereby duty of Annealed Cold roll was reduced to 5 per cent from the previous 45 per cent; the suspension of motorcycles in some areas across States, the increase in the duty of paper from 5 per cent to 20 per cent and so on are still effective.

These challenges, in addition to the perennial issues, contribute enormously to the dip in the production of the sector in the period under review.

Manufacturing sector local raw materials sourcing increased to 53.5 per cent in the second half of 2022 from 50 per cent recorded in the corresponding half of 2022; thus, indicating 3.5 percentage points increase over the period. It also increased by 1.5 percentage points when compared with 52 per cent recorded in the  preceding half. Local raw materials utilisation in the sector averaged 52.8 per cent in 2022 as against 51.5 per cent recorded in 2021.

The increase in the local raw materials utilisation in the sector during the period is due to increased difficulty in sourcing forex which compelled manufacturers to look more inward for raw materials notwithstanding the associated huge cost. It is therefore important for the government to re-evaluate tis role in local development and production of raw materials in terms of funding.

For instance, the development and production of Active Pharmaceutical Ingredients (APIs) has continuously eluded due to limited funding of the Raw Materials Research and Development Council (RMRDC) by the Government. The absence of local production of APIs has been having dire consequences on the pharmaceutical production, particularly in the current situation of acute shortage of forex.

Inventory of unsold finished products in the manufacturing sector increased to N282.56 billion in the second half of 2022 up from N169.75 billion recorded in the corresponding half of 2021; thus, indicating N112.81 billion or 66 per cent increase over the period. It also increased by N85.46 billion or 51 per cent when compared with N187.1 billion recorded in the first half of the year.

Inventory of unsold goods in the sector totaled N469.66 billion in 2022  as against N384.58 billion recorded in 2021. The high inventory recorded in the period is attributed to low purchasing power in the economy due to declining real income of household following the continuous increase in inflationary pressures in the country.

This is worsened by the naira redesign policy which began in the last quarter of 2022.

The withdrawal of large amount of the ‘old  naira’ without commensurate replacement with the ‘new notes’ resulted to cash crunch in the economy with very limited means of purchasing items by households across the country.

Manufacturing sector investment dipped to N145.59 billion in the second half of 2022 down from N160.88 billion recorded in the corresponding half of 2021; thus, indicating N15.29 billion or 10 per cent decline over the period.  It further declined by N32.8 billion or 18 per cent when compared with N178.39 billion recorded in the first half of the year.

Manufacturing investment totaled N323.98 billion in 2022 as against N305.02 billion recorded in 2021. Investment in the period was affected by the high debt profile of the government which particularly deters foreign investment,  high cost of borrowing, high cost of energy, low consumption during the period and many more.

Manufacturing Employment:   Based on MAN survey since 2013, cumulative manufacturing employment  was estimated at 1,686,725 at the end of 2022.

However, in the second half of 2022, manufacturing employment dipped to 6741 down from 8508 and 9559 recorded in the corresponding half of 2021 and the first half of 2022 respectively.

The decline in the number of jobs created in the sector during the period corroborates the poor operating business environment that was perverse with high energy cost, exorbitant cost of borrowing, high inflation, low sales due to limited cash and many more.

Electricity Supply to Industries:

Electricity supply to the industries from the  national grid declined marginally to 11 hours per day from 12 hours recorded in the preceding half. However, average number of outages per day stabilized at 4 times in the second half of 2022 as it was recorded for the first half of the year.

Irrefutably, the trends shows that power supply to the industry is still a huge challenge which accounts for huge investment of manufacturers  in self-energy generation.  Consequently, expenditure of alternative energy source increased to N76.7 billion in the second half of 2022 from N45.04 billion recorded in the corresponding half of 2021; thus, indicating N31.66 billion or 70 per cent increase over the period.   It also increased by N8.9 billion or 13 per cent when compared with N67.8 billion recorded in the preceding half.  The expenditure was incurred on procurement of diesel, gas, generators and spare parts, inverters and UPS, etc.Cost of Funds to Manufacturers in the second half of 2022, average lending rate to  the sector  from the commercial banks slowed to 22 per cent from 24 per cent  recorded in the  corresponding half of 2021 and the first half of 2022  respectively.  The trend shows a 2 percentage points declined  over the periods. Commercial bank lending rate to  the industries is grossly influenced by the incessant increase in Monetary Policy rate in quest to maintain an appreciable real interest in order to  attract foreign investment  inflow.  In the last quarter  of 2022, Monetary Policy Rate was retained at 16.5 percent;  CRR was 32.5 percent; and Liquidity Ratio, 30 percent.

However, the Director General of the association, Segun Ajayi-Kadiri mni highlighted reasons for the decline, saying ‘the beginning of 2022 was marked with the invasion of Ukraine  which later graduated to a full scale war between the two countries.  Russia are Ukraine are central to effective functioning of the global supply chains as they are significant suppliers of agriculture produces and inputs, energy and many more across the world. As the war increasingly debilitates production in Ukraine and Russia, it furthers incapacitated the performance of the various nations of the Western World, this led to increase in the prices of global commodity (food, agricultural inputs, energy, etc.) and resulting to global inflation. The effect on Nigerian economy was quick in the second half of 2022 as the cost of wheat and other food inputs increased; prices of fuels, particularly diesel rose by over 50 per cent; cost of transportation logistics including shipping escalated even as the effect of COVID-19 pandemic is yet to fully die down.

‘In addition to these challenges  was the CBN policy on Redesigning the Naira, which aimed at bring a  N3 trillion in the economy to the control of the banking system.  from the economy.  The policy created a cash crunch that  debilitated economic activities in the last quarter of 2022. This particularly affected the manufacturing sector adversely as it was extremely difficult to sell most of the Fast-Moving consumer Goods and other commodities by the sector in the period.The performance of the manufacturing sector based on the outcome of the survey is corroborated by the GDP reports of National Bureau of Statistics (NBS) which shows that output growth of the sector declined to-1.91 per cent in the third quarter of 2022 from 3.0 per cent recorded in the second quarter before moving up to 2.83 per cent in the fourth quarter of the year.

The association thereby recommended a way forward, enumerating that it is critically important that the challenges identified by manufacturers in the course of the survey are adequately addressed as follows: Improving  Forex availability, Prioritize forex intervention  through the  official market, particularly to support the raw materials and machine needs of the industries;improve forex allocation to industrial sector and  enhance  the capacity of designated banks to  efficiently process  application  of  forex by manufacturers;grant concessional forex allocation at the official forex market to industries  for importation of productive inputs that are not locally available; unify the various forex windows in the country;Energy/Power SupplyDevelop and implement a roadmap for improved power supply focusing on off-grid solutions and independent power projects by the private sector to ensure adequate supply of energy for production and also attract and expand investment Carry out further investment in the electricity value chain and commit to adding 10000MW to the current electricity distributed in the country.

Furthermore, embrace and support significant development of energy mix and renewable: the country has huge potentials for Solar and Wind Commission the resuscitation of the existing national refineries to produce fuels locally; review the gas price for domestic consumption to be in tandem with the export price which is about $3.25 per cubic meterPromote energy efficiency  and renewable energy deployment in industries and homes;Quickly incentivize more investment in gas aggregation to end gas flaring;Optimize crude oil production based on OPEC quota and gas production to ramp up revenue now that hydrocarbon is still saleable;Resuscitation of Domestic RefiningReview the current status of the four national refineries to determine their current state;Commission the CHIYODA Group, the Japanese company that built the national refineries to rehabilitate them to resume domestic refining; Review the Nigerian energy policy and ensure that available energy sources, particularly natural gas is optimally explored and exploited.

Also create functional incentive to attract private sector investment in gas aggregation to end the current  gas flaring;Create incentive to resuscitate private sector investment in the petrochemical industry;Improve the capital expenditure on the energy sector for greater public investment in energy development Carry out and utilize  the outcome, the Egypt’s energy development strategyRaw Materials Production, Supply and UtilizationIncentivize investment in local development of raw materials; Give attention to domestic production of Active Pharmaceutical Ingredients (API) and Basic chemicals Refocus on Backward Integration and Resource-Based Industrialization; Reverse the duty for Annealed Coldroll back to 45 per cent from the new 5 per cent.Re-invigorate the backward integration  policy  through the use of local resources to provide raw materials to the industries;Taxes and  Government RegulationPublish the list of approved harmonized taxes and levies for the manufacturing sector by the Joint Tax Board (JTB) to address the issues of multiples taxes and levies; Commence implementation of the harmonized taxes and levies project which should be monitored and enforced strictly by the Joint Tax Board (JTB);Jettison the proposed increase in Excise Duties.

Develop a comprehensive and integrated framework that will facilitate the intentional movement of operators in the informal sector to the formal sector.Widen the tax net rather than increasing the tax base or the tax burden of existing tax payers.Fully implement the Steve Oronsanye Report on the reduction and re-alignment of Government Agencies and Parastatals in order to streamline the number of taxes, levies, fees and administrative  charges  ;Infrastructure Investment in transportation sector (road, rail, waterways etc.) to mitigate the high cost of transportation logistics in the country;Invest significantly in ports infrastructure  including scanners, etc.; Resuscitate the moribund rail tracks leading from the ports to industrials areas; Government Agencies operating at the ports should work harmoniously, particularly in the  implementation of the  recent migration of National list to ECOWAS CET Chapter 99; Implement the single window platform to eliminate  significant human inference in the ports clearing system; Improve the time taken to clear machines and raw-materials at the national ports while making the link road accessible. FundingSet up a monitoring and evaluation platform with private sector  representatives  to oversee  the disbursement  of the various development  funds meant for the  industries;Provide Credit guarantee for industrial loans from commercial banks.

In addition, the DG expressed, “Create development funding windows for  SMEs with liberal conditionality Strengthen the Bank of Industry (BOI) and Bank of Agriculture (BOA) to adequately provide liberal finance for the manufacturing sector; Avail to the productive sector the CBN non-oil export stimulation facility with liberal term and condition Economic/Industrial  Policies allow industrial policies in the country to gestate with proper monitoring and evaluation rather than jettisoning or altering them unduly frequently. Strengthen  the implementation of the Executive Order 003  and 005;Monitor the implementation of Executive Order 003 and 005 to ensure compliance by MDAs so as to boost activities in the manufacturing sector.

“Through fiscal and monetary policy authorities’ joint effort, formulate and implement  a  national policy that would  address  the current high inflation in the country.”

Industry

Golden Terra Oil campaign rekindles memories of love and tradition

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In the bustling kitchens of homes across Nigeria, something magical is happening. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of consumers nationwide.

For AlhassanSule, an engineer, watching the ad repeatedly reminds him of a time long gone, yet still etched vividly in his memory. As he watches the scene unfold on screen—a mother stirring a pot of soup, the aroma filling the kitchen—he can’t help but be transported back to his own childhood home.

Suddenly, he was a young boy again, sitting at the kitchen table, watching his mother cook with the same love and care. He could almost taste the flavors of her cooking, and feel the warmth of her embrace as she served him a bowl of steaming hot soup.

But it wasn’t just the sights and smells that brought tears to his eyes; it was the flood of emotions that accompanied them—the love, the warmth, the sense of belonging. In that moment, he realised how much those simple meals had meant to him, how they had formed the foundation of his most treasured memories.

As the ad came to an end, he finds himself smiling through his tears, grateful for the reminder of the love that had always been there, even in the simplest of moments. And as he reached for a bottle of Golden Terra Oil at the supermarket, he did so not just as a consumer, but as someone who had been touched by the power of nostalgia and the enduring bond of family.

The “Pour Pure Love” campaign emphasises the importance of creating an emotional connection with consumers by offering meaningful connections in addition to high-quality products.

Chief Marketing Officer, TGI Group, Probal Bhattacharya stated that the outpouring of positive reviews and engagement from consumers for the “Pour Pure Love” campaign underscores the enduring connection between Golden Terra Soya Oil and the moments of motherly love and care shared around the dining table.

“Our goal is to be more than just a product on the shelf – we strive to be a trusted companion, a source of inspiration, and a symbol of warmth and love. With the Pour Pure Love campaign, Golden Terra Oil pays tribute to all the world’s Moms for the warm tasty meals that fill our hearts and our souls with all the love that they pour selflessly into our lives,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia, and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

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Industry

Golden Terra Oil campaign rekindles memories of love and tradition

Published

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In the bustling kitchens of homes across Nigeria, something magical is happening. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of consumers nationwide.

For AlhassanSule, an engineer, watching the ad repeatedly reminds him of a time long gone, yet still etched vividly in his memory. As he watches the scene unfold on screen—a mother stirring a pot of soup, the aroma filling the kitchen—he can’t help but be transported back to his own childhood home.

Suddenly, he was a young boy again, sitting at the kitchen table, watching his mother cook with the same love and care. He could almost taste the flavors of her cooking, and feel the warmth of her embrace as she served him a bowl of steaming hot soup.

But it wasn’t just the sights and smells that brought tears to his eyes; it was the flood of emotions that accompanied them—the love, the warmth, the sense of belonging. In that moment, he realised how much those simple meals had meant to him, how they had formed the foundation of his most treasured memories.

As the ad came to an end, he finds himself smiling through his tears, grateful for the reminder of the love that had always been there, even in the simplest of moments. And as he reached for a bottle of Golden Terra Oil at the supermarket, he did so not just as a consumer, but as someone who had been touched by the power of nostalgia and the enduring bond of family.

The “Pour Pure Love” campaign emphasises the importance of creating an emotional connection with consumers by offering meaningful connections in addition to high-quality products.

Chief Marketing Officer, TGI Group, Probal Bhattacharya stated that the outpouring of positive reviews and engagement from consumers for the “Pour Pure Love” campaign underscores the enduring connection between Golden Terra Soya Oil and the moments of motherly love and care shared around the dining table.

“Our goal is to be more than just a product on the shelf – we strive to be a trusted companion, a source of inspiration, and a symbol of warmth and love. With the Pour Pure Love campaign, Golden Terra Oil pays tribute to all the world’s Moms for the warm tasty meals that fill our hearts and our souls with all the love that they pour selflessly into our lives,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia, and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

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Industry

Terra Seasoning Cubes redefines value with Saver and Super Packs

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When it comes to seasoning, Terra Cubes has become one of the most popular household names in the Nigerian market. Its blend of carefully sourced natural ingredients which delivers consistent taste, rich mouth-watering flavor, and inviting aroma sets it apart from other seasoning cubes. Now, as part of its commitment to providing the best quality of Seasoning cube at an affordable price and convenient size, Terra Cubes has launched Saver and Super Saver pack.

Introducing the Saver and Super Saver packs, where quality, taste, and affordability converge to redefine your shopping experience. The new packs deliver the same premium quality and delightful taste you expect in a more convenient and cost-effective package.

With the Saver and Super Saver packs, gone are the days of frequent market visits to settle for small, individual packets. Instead, embrace the freedom, affordability, and convenience of purchasing required quantities at once.

Whether you are a homemaker stocking up for a family gathering, preparing for the week ahead, or simply looking to make smarter cost choices without sacrificing the great taste, mouth-watering flavour, and inviting aroma, that Terra Cubes is renowned for, the Saver and Super Saver packs are your ultimate companion.

The Saver pack is available in Chicken and Beef variants, containing 50cubes in a pack, while Super Saver pack is available in Chicken variant, containing 100cubes in a pack.

Group Executive Director – TGI, Deepanjan Roy, says the success of the Saver and Super Saver pack sizes is a result of the company’s resolve to put the interests of consumers first by seeking ways to continually excite and add value to their lives.

“We believe in going above and beyond to understand the needs and preferences of our consumers and the Saver and Super Saver packs are a testament to this commitment. These packs offer not only unparalleled convenience and value along with the assurance of premium quality and delightful taste,” he stated.

Chief Marketing Officer, TGI Group, Probal Bhattacharya expressed delight with the brand’s latest innovation; the Saver and Super Saver packs. With these packaging options, Terra Cubes is setting a new standard in value within the seasoning market.

“The Super Saver & Saver packs were born out of our understanding of our consumers, their need for a more convenient pack with the adequate quantity that seamlessly fits into their consumption and planned purchase behavior. These new offerings have been designed for consumers who want the right quantity of their favorite seasoning cube, Terra, in a pack size that balances convenience with superior value for money,” he said.

As Terra Seasoning expands its footprint in the market, the availability of the Saver and Super Saver packs underscores the brand’s dedication to catering to the varied requirements of customers while maintaining affordability.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisne experience. Every meal cookedwith Terra guarantees an enjoyable meal and a rich signature homemade taste experience.Available in Beef, Chicken, Srimp, and Jollof flavours, in various consumer-friendly pack sizes nationwide.

Tropical Genral Investments (TGI) Group isan international investment and holding company with diversified interests and investments acoss Africa, The Middle East, sia, and other emerging mrkets. TGI’s investments focus on driving inclusivity and value addition using locally sourced ra materials, state-of-the-art manuacturing facilities, and a highly sklled workforce to produce world-cass products that are consumed both locally and exported to global markets. Across markets, TGI roup owns over a hundred leadin brands in Fast Moving Cosumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

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