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Laju Iren aims high with N250m ticket sales for virtual cinema

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For Laju Iren, a Director and film-maker, the sky is only the starting point as she undertakes an ambitious move to rake in N250 million in ticket sales for her RomCom debuting this Easter.

Laju Iren has always dared to embark on what was termed impossible beginning with the introduction of a virtual cinema which has never been done before.

In 2022, the independent filmmaker blazed the trail with the first virtual paid premiere, selling directly to consumers and raising twelve million naira with their first feature film, Loving Amanda, before it was licensed to prime video.

“It was a surreal experience, especially as newcomers in the industry, to employ such a mode of distribution that has never been done before for our first feature film and see considerable success,” the author turned filmmaker said in a press release. “But it remains absolutely necessary to continue to find ingenious ways to democratise the film distribution process, while remaining empowered to tell inspiring stories like ours.”

In an ambitious attempt to sell at least 50,000 tickets and raise N250 million in sales, it’s go big or go home. Iren says, they are not going home. “This time, it’s much bigger, and much better. We’re taking no prisoners as we move into uncharted territories. We have given 1,000 percent to the film, we are leaving no stone unturned regarding the viewing experience, and our audience is excited to support us on this adventure. This is a story everyone needs to watch, and we are confident that anyone who loves quality entertainment will pay to see this,” she added.

This Easter, her company Laju Iren Films is set to release her new film, Mistakenly Yours, this Easter.

According to Laju, the faith based, romantic comedy, directed by Biodun Stephen will be released via virtual cinema, giving viewers an opportunity to purchase tickets and watch from anywhere in the world, during the Easter season.

Unlike physical cinemas, where the audience need to step out of the comfort of their homes to watch, viewers can watch Mistakenly Yours from anywhere in the world during the Easter season as long as they purchase tickets beforehand at mistakenlyyours.com.  Also unlike traditional streaming platforms, viewers can watch the movie on a dedicated online platform for a limited time only; within the Easter period, from Good Friday, March 29th, to Easter Monday, April 1st. Tickets can be purchased from February 1st at mistakenlyours.com.

From the Award winning director of Breaded Life, and Sista, and starring Stan Nze, Chinonso Arubayi, Tomike Adeoye, Olumide Oworu, Omotunde Adebowale-David (Lolo 1), Jude Chukwuka, among others, Mistakenly Yours follows the story of a beautiful filmmaker with a promising future and a clergy man with a dark past, who are forced into an engagement of convenience to fulfil their goals, but ultimately find themselves on a different, more fulfilling, albeit surprising trajectory of love and redemption.

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Nigeria’s money supply dropped to N92.3trn in March – CBN

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Nigeria’s money supply dropped marginally to N92.3 trillion in March 2024 from N93.9 trillion in February.

This is according to recent data from the Central Bank of Nigeria.

Experts have linked the development to CBN’s hike in interest rates.

Demand deposits increased from N26.8 trillion to N28.8 trillion, suggesting a preference among depositors for more liquid forms of money.

Similarly, currency outside banks surged from N3.4 trillion to N3.6 trillion as more Nigerians moved towards cash following the end of the apex bank’s controversial new naira note policy.

The naira has continued to depreciate against the dollar despite the CBN’s policy intervention. On Thursday, it further dipped to N1533.99 per dollar.

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Naira appreciates against dollar, ends week on good note

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The Naira appreciated against the dollar at the foreign exchange market barely 24 hours after depreciation.

FMDQ data showed that the N1497.33 appreciated against the dollar on Friday

This represents an N33.66 gain against the dollar compared to N1497.33 traded on Thursday.

Similarly, at the parallel market, the Naira appreciated to N1475 per dollar on Friday from N1555 on Thursday.

This showed that the Naira ended the week well after days of depreciation.

The country’s currency continued to experience instability since mid-April when it recorded months of appreciation.

Meanwhile, the Bureau De Change Operators had blamed forex scarcity for the continued depreciation of Naira.

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Police dismiss inspector for N29.8m theft, kidnapping

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The Nigeria Police Force has dismissed one of its officers identified as Adabo Mohammed for criminal conspiracy and armed robbery, among others.

Mohammed, who was an Inspector, alongside five others was said to be a member of an armed robbery gang allegedly responsible for the stealing of N29.8 million from a victim in Gwagwalada, Federal Capital Territory.

This was disclosed by the Force Public Relations Officer, Olumuyiwa Adejobi, in a statement issued at the Force Headquarters in Abuja on Friday.

The statement, titled, ‘Police speak tough on indiscipline, misconduct,’ noted that in a move to uphold professional standards within the Force, the Inspector-General of Police, Olukayode Egbetokun, stressed the Force’s intolerance to any form of indiscipline.

The statement read partly, “In a decisive move to uphold the highest standards of professionalism and integrity within the Nigeria Police Force, the Inspector General of Police, IGP Kayode Adeolu Egbetokun, has emphasised his administration’s zero-tolerance policy towards any form of indiscipline. He stressed that the mandate of the police is to serve and protect with honour and integrity, and as such all breaches of the core values of the NPF will be met with decisive action to maintain public trust and ensure justice.

“In line with this policy, all cases reported against personnel have been creditably attended to, and justice has been done appropriately. Many of the erring officers have been sanctioned, while some cases are still at the orderly room trial level, and will soon be concluded.

“For instance, a police inspector has been dismissed from service while three others were demoted to their previous ranks following thorough investigations which confirmed their involvement in various acts of indiscipline/crime.”

Adejobi added, “One Inspector Adabo Mohammed was dismissed for the offences of criminal conspiracy, armed robbery/kidnapping, and corrupt practice. The dismissed officer, along with five others were members of an armed robbery gang responsible for the robbery of the sum of N29.8 million from a victim in Gwagwalada, FCT as well as the kidnap of one Ikechukwu Emmanuel Okafor in Tunga Manje, and the collection of ransom sum of N4.4m. The ex-officer has been charged to court accordingly.

“Similarly, the trio of Inspectors Osagie Efford, Semiu Agbekin, and Francis Ahuen, attached to the Special Tactical Squad (STS), have been demoted to their previous rank of Sergeant for the extortion of some motorists in Abuja. The trio intercepted an unregistered Mercedes Benz at Gwarinpa, Abuja, and forced the occupants to part with the total sum of N29.4m.

“The matter when reported by one Harrison Gwamnishu (#HarrisonBBi18) via the social media platform ‘X’, was taken up and properly investigated. While the monies have been returned to the complainants, the officers were subjected to orderly room trial in line with extant laws, and have been demoted.”

The FPRO noted that some senior officers have “been subjected to the Force Disciplinary Committee hearings” to “scrutinise and address allegations of misconduct against higher-ranking officers of the Force.”

He assured the public that “these measures are taken with the utmost seriousness and are integral to restoring and maintaining their trust. He re-emphasised that the NPF is dedicated to fostering a culture of accountability and respect within all ranks to ensure that police officers serve with integrity.”

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