Industry / 30 Dec 2022

Chivita heralds the holiday season with christmas jingle challenge

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It’s that time of the year to reconnect with those you love the most, give gifts, make merry and create memories that will linger for a long time. It’s Christmas again! Our best time of the year and another chance to enjoy an extra special season with your favourite all-natural fruit juice – Chivita. To this end and as part of its ongoing “Everyone has a Chivita this season” campaign meant to nudge consumers to find a Chivita suited for their indulgence and merriment this season, Chivita is bringing to us the #ChivitaChristmasJingle campaign. The campaign reminds consumers of the essence of the holiday season by encouraging them to maximize this opportunity to be themselves and be creative while rewarding them for it. To participate consumers are required to do the following:
  • Get creative with the Chivita Christmas jingle either by singing, dancing or playing an instrument.
  • Participants must follow @ChivitaJuices on all social media platforms, upload and tag the brand to their entries using #ChivitaChristmasJingle.
  • The entries must also show how they include their favourite Chivita brand in their creativity.
Already, the Chivita Christmas jingle which is a part of the “Everyone has a Chivita this Season” Christmas campaign has started airing on select radio stations across Nigeria. The campaign on social media platforms will run from the 5th – 22nd December 2022. According to CHI Limited Marketing Director, Mrs. Toyin Nnodi, the #ChivitaChristmasJingle challenge is the brand’s way of engaging with consumers and rewarding them for being a part of the brand’s journey this year. “The #ChivitaChristmasJingle Challenge reminds consumers of the need to share in the excitement of the season with Chivita. Through this campaign, Chivita will challenge the creativity of its followers, reward them and make this holiday season truly memorable for many consumers” she stated. Chivita range of juices – Chivita 100%, Chivita Active, Chi Exotic, Happy Hour by Chivita, Chivita Ice Tea and Chivita Smart Malt Drink – are the number one choice for consumers. Chivita juices are not only great tasting beverage drinks, but are also a daily source of nourishment, rejuvenation and refreshment, to individuals and the whole family.