Airtel Nigeria has launched a new platform that rewards new customers, who insert Airtel SIM in a newly purchased smartphone, for the first time.
Godfrey Efeurhobo, Chief Commercial Officer, Airtel Nigeria, said on Wednesday that the platform tagged: Red Data Plan was to deepen internet penetration as well as bridge the digital divide across the country.
According to Efeurhobo, the plan doubles the value of data bundles purchased for a 3-month period, upon latching on the network for the first time.
“For instance, a customer who inserts his/her Airtel SIM in a newly purchased smartphone and opts for a 3GB data plan will instantly be rewarded with 6GB data plan.
“Customers are required to send ‘Get’ as an SMS to 141 to activate the Airtel Red Data plan,” he said.
He said one of the ambitions of the agenda was to promote digital inclusion and create opportunities that would help more Nigerians to dial into the digital universe.
Efeurhobo said the plan would serve as a springboard to help more subscribers’ access mobile broadband regardless of their location and income status.