MTN Nigeria, one of the country’s leading technology providers, has officially rebranded its fibre broadband service as FibreX, signalling a renewed push to deliver high-speed internet access nationwide.
Speaking at the announcement on Friday, MTN Nigeria’s Chief Broadband Officer, Egerton Idehen, described the change from MTN Fibre Broadband to FibreX as a pivotal move in supporting the rollout of next-generation internet solutions across Nigeria.
“The launch of FibreX reinforces our commitment to Nigeria’s digital future,” Idehen stated. “By strengthening our infrastructure and broadening our reach, we are working to bridge the digital divide and support inclusive growth for all Nigerians.”
The rebrand aligns with the goals of the National Broadband Plan (NBP) 2020–2025, which targets a broadband penetration rate of 70 percent by 2025. The NBP also sets minimum speed benchmarks of 25 Mbps in urban areas and 10 Mbps in rural communities.
Idehen noted that FibreX is set to play a vital role in the Federal Government’s initiative to extend the national fibre optic network by an additional 90,000 kilometres. This would increase the total coverage from 35,000 km to 125,000 km, significantly boosting broadband capacity across the country.
Describing the new brand identity, Idehen said that FibreX retains MTN’s robust Fibre to the Home (FTTH) technology while offering a more dynamic and relatable experience for users.
“The name was chosen to reflect a more modern and emotionally engaging identity that connects with customers on a personal level,” he explained.
FibreX, he said, is tailored to serve the needs of a diverse customer base—from densely populated urban centres to rural communities that have traditionally been underserved in terms of internet access.
“Our focus is to create a brand that not only delivers on speed and reliability but also engages and educates our customers on what premium internet should feel like,” Idehen added.
He further explained that home-passed locations, a key metric in broadband expansion, refers to properties that lie within the service range of FTTH infrastructure and could potentially be connected to the network. These locations represent untapped opportunities for last-mile connectivity.
“As Nigeria moves toward a digitally inclusive society, investments and innovations such as FibreX are instrumental in closing the connectivity gap and ensuring that no community is left behind,” Idehen concluded.
