Trace partners African music stars  to champion conservation

 ‘Music for Wildlife’, a concert series fusing African music and wildlife conservation, has been officially launched across Trace Global Network’s TV channels and streaming platforms.

The initiative brings together over 150 top African musicians in a powerful campaign to safeguard the continent’s unique biodiversity and natural heritage.

This is contained in statement on Thursday by Mr Festus Iyorah, Nigeria Representative of Wild Africa.

News Men report that the series is produced by Wild Africa in partnership with OAS1SONE, a platform for music and immersive storytelling.

Iyorah said the concert is backed by the International Fund for Animal Welfare (IFAW), a global nonprofit supporting animals and human communities.

He described ‘Music for Wildlife’ as a bold effort to highlight threats to Africa’s wildlife, such as poaching, habitat loss, illegal trade, and climate change.

“Africa hosts a quarter of the world’s biodiversity, yet wildlife numbers have fallen by 76 per cent in 50 years,” Iyorah stated.

Quoting the 2024 WWF Living Planet Index, he said: “Through culture and music, we aim to spark action and reconnect people with nature.”

He added that each 24-minute episode will feature vibrant performances and stunning wildlife visuals, airing weekly from July 2025.

Featured artists include CKay, Focalistic, Musa Keys, Kamo Mphela, Vinka, Feli Nandi, Shekhinah, Azawi, Joyous Celebration, and Zakes Bantwini.

Iyorah quoted Trace Group Co-founder, Olivier Laouchez, as saying: “Nigerians love music and culture.

“But where’s the love for our wildlife? Let’s show wildlife some space — and love.

“African artists are strong voices. Trace is proud to support Music for Wildlife, reflecting our dedication to purposeful content.”

Peter Knights, CEO of Wild Africa, stressed youth involvement in conservation through music and popular culture.

“Trace reaches Africa’s youth. Their energy is essential to saving wildlife and the ecosystems that support human life,” Knights said.

He noted that artists are donating their talents from cities like Lagos, Cape Town, Harare, and Windhoek, using music to advocate for conservation and job creation.

The Amapiano pioneer focalistic added: “Wildlife and national parks create jobs and attract tourists. Let’s use music and art to protect what belongs to us.”

Similarly, Jandre Louw, Founder of OAS1SONE, highlighted the initiative’s global reach.

He said, “This collaboration lifts African voices in conservation while showcasing African music to a worldwide audience.”

Also, Azzedine Downes, IFAW President and CEO, noted that: “Art and music help us celebrate biodiversity and spotlight its fragility.

“This project embodies our vision of coexistence for animals and people.”