Moniepoint taps Funke Akindele for ‘One Step Ahead’ campaign to launch flexible savings suite

Moniepoint Microfinance Bank has rolled out an enhanced suite of flexible savings products alongside its new “One Step Ahead” campaign, headlined by Nollywood superstar Funke Akindele.

The initiative directly tackles the reality of Nigerian household finances, where internal research reveals that unexpected expenses disrupt nearly 73% of savings plans and irregular income impacts over half of savers nationwide.

Designed to balance wealth creation with immediate liquidity, the new offerings provide an accessible financial cushion amid ongoing economic pressures.

Serving more than 20 million personal and business banking users, Moniepoint has structured four distinct plans accessible with deposits starting at just ₦1,000.

Savers can lock in upfront returns of up to 17.5% per annum through Fixed Deposits, earn 11.5% with Target Savings while retaining the ability to withdraw half their funds without penalty, or opt for Flexible Savings at 9.5% with four monthly penalty-free withdrawals.

For day-to-day spenders, the automated Save As You Transact feature tucks money aside with every transaction while offering unrestricted access at any time.

The Managing Director, Babatunde Olofin emphasized that these tools are built to create genuine financial peace of mind. By merging competitive interest rates with instant liquidity on a dependable digital payments network, the bank aims to help Nigerians pursue ambitious long-term goals without being derailed by everyday emergencies. New and existing users can access the full range of savings plans directly through the Moniepoint personal or business banking mobile apps after completing standard verification.

To connect with everyday savers, the campaign leverages the widely recognized Jenifa’s Diary universe, setting Moniepoint’s message against the relatable backdrop of Jenifa’s salon.

Akindele, a record-setting filmmaker and the most decorated performer in AMVCA history, brings immense cultural resonance to the campaign. Her presence reinforces the core message that consistent discipline, paired with flexible and forgiving financial tools, empowers everyday businesses and individuals to stay ahead of whatever life brings next.