Google year in search 2025: What captured Nigerians’ attention
In 2025, Nigerians turned to Google Search to make sense of a year packed with political debates, cultural trends, viral phenomena, and global events. Google’s Year in Search 2025 provides a unique look into the questions, interests, and curiosity that shaped the country’s online activity.
- Most Searched Nigerian Figures
Political and entertainment personalities dominated digital searches:
Senator Natasha Akpoti topped the list as the most searched Nigerian, reflecting the country’s heightened engagement with political discourse.
Other prominent figures included Eberechi Eze, Fubara, Chika Ike, Mr Eazi, Kemi Adetiba, Ajibola Elizabeth, Hilda Baci, VDM, and Priscilla Ojo.
These searches indicate how Nigerians followed both politics and culture with intense interest throughout the year.
- Global Figures and Major Events
Nigerians were also keenly interested in international news:
Global personalities: Gyokeres, Garnacho, Joao Pedro, Aaron Pierre, Tyler Perry, Michele Lamy, Larry Ellison, Kim Sae Ron, Teyana Taylor, Paul Biya.
Key global events: Israel–Iran conflict, US Elections, and notable deaths like Pope Francis.
- Memorable Losses
The year saw the passing of several national and international figures that captured widespread attention online:
Former President Muhammadu Buhari
Super Eagles legend Peter Rufai
Global icons: Diogo Jota, Pope Francis, Hulk Hogan
These searches highlight how Nigerians use Google to remember and reflect on the legacies of influential figures.
- Music and Entertainment Trends
Entertainment played a central role in online searches:
Top Songs:
Oluwatosin (Jesus Is Enough) – Tkeyz ft. Steve Hills
Joy is Coming – Fido
With You – Davido ft. Omah Lay
Popular Movies & Series:
To Kill a Monkey – most searched local series
Other titles: Straw, Sinners, Love in Every Word, Wednesday Season 2, Squid Game Season 2
- Internet Culture and Viral Phenomena
The internet continued to shape public curiosity:
Labubu – A viral fantasy creature that sparked widespread searches.
Achalugo – A term popularized by the YouTube series Love in Every Word.
Other trending terms included: Allegedly, Kelebu, Demure, Ozempic, Sope Purr, Nepo Baby, Shayla, and Oblee.
- Lifestyle, Technology, and Food
Search trends also reflected lifestyle, culinary, and technological interests:
Devices: iPhone 17, Tecno Pop 10, Redmi 14C, Redmi 15C, Infinix Note 50 Pro
Recipes & Drinks: Chinchin, Pornstar Martini, Ginger Shots, Sausage Roll, Hummus, Soufflé Pancake, Lasagna, Asun Rice
Nigerians blended traditional favourites with global trends, showing curiosity for both indulgence and wellness.
- Trending Questions
Some of the most asked questions in Nigeria included:
Who is Charlie Kirk?
Who is Seyi Vodi?
Who is the new pope?
Who is Tompolo?
What is Labubu?
What is a state of emergency?
What is a war crime?
What does Kelebu mean?