Nollywood filmmaker and actress, Funke Akindele has set an ambitious ₦5 billion revenue target for her upcoming feature film, The Four: No One Fights Alone.

Akindele announced the projection during a live #WithChude interview hosted by media personality Chude Jideonwo at CANEX WKND 2026 in Lagos, where she detailed her business strategy, promotional philosophy, and international expansion plans.

Speaking, Akindele emphasized that deliberate marketing and public relations are central to a project’s financial success rather than mere afterthoughts.

She explained that sustaining audience interest requires continuous research and adaptability across demographics, ranging from parents to Gen Z viewers.

Her promotional playbook relies heavily on tailored digital content including comedy skits and spoken-word pieces alongside influencer collaborations and corporate partnerships.

Describing marketing and PR as everything to her business model, she noted her willingness to constantly pivot her creative style to ensure her films resonate with the public.

Despite her track record as Nollywood’s highest-grossing director, Akindele candidly recounted the personal toll behind her high-energy campaigns.

Reflecting on the rollout for a previous release, she revealed that frustration over limited promotional participation from certain cast members forced her to spearhead content creation personally with her videographer.

During one grueling session, exhaustion caused her to forget her lines for a spoken-word promo, prompting her to halt production and return home in tears before resuming three days later.

She credited resilience, a clear sense of purpose, and a supportive inner circle for helping her push through the setback, themes that directly inspired the subtitle of her latest project.

Beyond domestic box office milestones, Akindele is positioning The Four to expand Nollywood’s international footprint.

She announced that the film will become the first Nollywood title to premiere at Odeon Luxe in the United Kingdom, noting that tickets for the November 29 screening have already sold out.

For Akindele, breaking new ground on the global stage is essential to demonstrating the commercial viability of Nigerian cinema, adding that she remains committed to pushing boundaries for the industry.