
Fidelity Bank rewards 10 customers with N10m in GAIM 6 promo draw
Fidelity Bank Plc, a prominent financial institution, has revealed the first set of millionaires in its Get Alert in Millions Season Six (GAIM 6) promotion.
In an event held at the bank’s corporate office in Ikoyi, Lagos, and streamed online, the bank unveiled ten lucky customers who each won N1 million in an electronic draw. The draw was supervised by regulatory agencies and attended by members of the media.
The GAIM 6 promotion, which kicked off on November 20, 2024, is part of Fidelity Bank’s effort to encourage a culture of savings among Nigerians. Through this initiative, the bank will distribute a total of N159 million in cash prizes to reward its loyal customers.
Speaking at the first monthly draw of the promotion in Lagos, Dr. Ken Opara, the Promo Chairperson and Executive Director for Lagos and South-West, Fidelity Bank Plc, who was represented by Mr. Jude Monye, Regional Bank Head for Ikeja and Directorate Head of North Business, noted: “The GAIM promo underscores the importance of maintaining a healthy savings habit. Such habits shield individuals from economic shocks, help them manage emergencies, and enable them to plan for the future.”
Dr. Opara went on to explain, “Ten lucky winners were selected through an electronic draw monitored by lottery regulators. Each of the winners will receive N1 million.”
The bank is set to disburse the N159 million to lucky customers between November 2024 and August 2025, with the grand finale of the promo slated for the end of the period.
He added: “Today marks the first monthly draw, with ten winners emerging from all six geopolitical zones of the country. One winner was from the South West, two from Abuja, two from the South-South, two from the South-East, two from Lagos, and one from the North Central.”
Dr. Opara also shed light on how customers can participate in the draw. He explained, “Both existing and new customers can win by simply depositing a minimum of N5,000 into their accounts. Every N5,000 saved guarantees one ticket in the draw, and there is no limit to the number of tickets a customer can accumulate.”
He further emphasised the broader benefits of fostering a culture of savings, saying: “The benefits of encouraging savings go beyond the individual level. Through our GAIM promo, customers will gain access to free financial advisory services from the bank to help maintain their financial health.”
He continued: “In previous editions of the GAIM promo, we’ve successfully attracted many new-to-bank customers while motivating existing customers to increase their savings. More savings lead to greater investments in education, healthcare, and infrastructure, which in turn stimulate economic growth.”
Dr. Opara highlighted Fidelity Bank’s role in contributing to Nigeria’s National Financial Inclusion Strategy, which aims to raise the percentage of adults with savings accounts from 39% to 70% by 2025. He encouraged those who have yet to open a savings account with the bank to do so via any of Fidelity Bank’s channels, as the promo is open to both new and existing customers.
Mr. Osita Ede, Divisional Head of Product Development at Fidelity Bank, shared that the bank aimed to reward customers before the Christmas season to assist with their expenses. He clarified that the draw is open to customers who have Fidelity Bank savings accounts and have grown their savings to N10,000 or more since the launch of the promo on November 20, 2024.
Mr. Tanko Olaseni, Head of Monitoring, Inspection, and Enforcement at the Lagos State Lotteries and Gaming Authority, praised Fidelity Bank for its transparency in conducting the draw. He noted that such initiatives would boost the bank’s reputation and profitability by promoting a savings culture among its customers.
Fidelity Bank Plc, ranked as one of Nigeria’s leading financial institutions, serves over 8.3 million customers across 251 business offices in Nigeria and the United Kingdom, in addition to its digital channels.
The bank has received several accolades, including being named Best Bank for SMEs at the 2023 Euromoney Awards for Excellence. More recently, at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards, Fidelity Bank was honoured as MSME Bank of the Year and Export Financing Bank of the Year.