FBN Insurance rebrands to Sanlam

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FBN Insurance has rebranded to Sanlam Life Insurance Nigeria Limited. Sanlam, a non-banking financial services company, announced the launch of its brand in the Nigerian market during an event in Lagos.

It stated that the move supported Sanlam’s strategy to deliver excellent products and services to clients through direct contact with the Sanlam brand.

“The rebrand further supports Sanlam’s efforts to enhance its presence across Africa as well as its ongoing investment in the continent,” it stated.

It added that the rebranding would apply to the life and general insurance businesses, Sanlam Life Insurance Nigeria Limited and Sanlam General Insurance Nigeria Limited, respectively.

The Chief Executive Officer, Sanlam Pan Africa Life Insurance Cluster, Robert Dommisse, highlighted Sanlam’s commitment to Nigeria, and the importance of West Africa market to Sanlam.

SPA is the division in Sanlam Emerging Markets, which encompasses Sanlam Group’s businesses in Africa and other emerging markets such as India and Malaysia.

He said, “Nigeria has always been one of the most important markets for the Sanlam Group because the country is such a key economy on the African continent.

“It has always been imperative that Sanlam has a strong presence and operation in Nigeria. We have a good business in the Nigerian market, and we are going to continue invest and grow the operation.

“It is important for us that we do so under the Sanlam brand so that the existing and potential customers know that they will be getting the full support of the promises we make in the market.”

The Managing Director and Chief Executive Officer, Sanlam Life Insurance Nigeria Limited, Mr Tunde Mimiko said, “We look forward to the next exciting chapter of the business under the banner of the Sanlam brand which is committed to continuously promoting consumer access and inclusion in financial services across the African continent.

“The introduction of the Sanlam brand is a milestone development for Nigeria. Through our innovative brand offering, we look forward to delivering services that empower generations of Nigerians to be financially secure, confident, and prosperous.”

The Managing Director and Chief Executive Officer, Sanlam General Insurance Nigeria Limited, Mr Bode Opadokun, said, “We have continually evolved our business and our products to add value to many lives.

“As we step into another exciting phase of our journey, we look forward to delivering services through the compelling brand of Africa’s leading non-banking financial services organisation, Sanlam, both in the Nigerian market and West African region.”