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Ecobank unveils ‘A better way, A better Africa’ campaign at 2023 CAF

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Ecobank, the leading pan-African financial services group, has unveiled its new brand campaign ‘A BETTER WAY | A BETTER AFRICA’ today, at the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON).

Ecobank is a proud official sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and is leveraging the unifying, exhilarating, and progressive spirit of African football to demonstrate its commitment to the continent’s sustainable growth. The campaign highlights Ecobank’s drive to empower its clients and customers to achieve their goals for a better future and therefore a better Africa.

Chief Executive Officer, Ecobank Group, Jeremy Awori said, “At Ecobank, we drive growth in Africa by our delivery of affordable, reliable, and innovative financial services to our clients and customers, while making a significant contribution to Africa’s development. ‘A BETTER WAY | A BETTER AFRICA’ reflects our unwavering dedication to our continent. Driven by our commitment to continuous improvement, we deliver enhanced financial services, greater customer experience, and more customer-centric solutions.”

This brand campaign is based on the results of an extensive pan-African brand survey, addressing the perspectives and opportunities shared during the research.

Jeremy Awori added, “Our pan-African purpose and single gateway platform, as well as the diversity of our leading workforce operating from 35 countries, position us as an enabler and partner for our clients and customers to identify and seize new opportunities.”

The campaign also highlights Ecobank’s digital network and its continent-wide connectivity, including its unified payment ecosystem, which supports market access and business growth, while capitalising on the opportunities presented by the African Continental Free Trade Area (AfCFTA).

The fully integrated campaign features a diverse mix of digital and traditional media and includes a television commercial filmed on the continent. Following the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, the campaign will continue to be rolled out across Africa.

Distributed by APO Group on behalf of Ecobank Transnational Incorporated.

Infotech

May Day: Glo salutes Nigerian workers

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Digital telecommuni cations solutions provider, Globacom, has saluted Nigerian workers as the country observes this year’s edition of the International Workers’ Day. The company enjoined them to rededicate themselves to excellence so as to take Nigeria to the next level.

In a solidarity message released on Tuesday, Globacom lauded the resilient spirit of workers in spite of present challenges. It urged them to use the opportunity of the Workers’ Day to reflect on how their contributions can build a better and more vibrant society.

“We salute Nigerian workers on this day and commend them for the hard work, commitment, resourcefulness and industry which are essential for the growth of the economy of any nation,” Globacom said, and urged them not to rest on their oars.

The company noted that the story of Nigeria cannot be complete without the huge contributions of workers, both in the public and private sectors.

The International Labour Day is observed annually on May 1 to recognise the contributions of workers all over the world. It is also used to promote a fairer and more sustainable future for all by advocating for workers’ rights.

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Abaranje fire: Company sues for calm, assures victims of healthcare support

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By our reporter

Carville Integrated Ventures Limited, a leading telecoms facility management services provider, has appealed for calm following the recent fire incident at Abaranje Base Station.

The company manages base stations on behalf of Airtel Nigeria.

In a statement, the Management of Carville noted that the incident occurred during maintenance operations on a leaking part of a diesel tank, resulting in injuries to some individuals from the local community who forcefully gained unauthorised access into the facility hosting the base station during the maintenance work.

The company however sympathised with the victims while promising to provide healthcare support to them.

“The management of Carville Integrated Ventures, extends her condolences to the affected individuals and their families, stating, ‘Our hearts go out to those injured in the unfortunate incident. We are committed to providing support and assistance during their recovery process.’

“We stand by our commitment to the communities we serve, and we will continue to prioritize their welfare in all our operations.”

“Furthermore, Carville appeals to community leaders and members to cooperate with the company in implementing safety measures to prevent similar incidents in the future.”

“Safety is our top priority,” the management affirmed. “We urge everyone to adhere to safety protocols and guidelines to ensure the well-being of all.”

“Carville is working closely with local authorities and regulatory bodies to conduct a thorough investigation into the incident and implement necessary measures to prevent recurrence,” the statement read.

Meanwhile, Airtel Nigeria has also in a statement sympathised with the victims of the fire incident.

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Infotech

Digital identity: FG, Bill Gates partner to harmonise database

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By our reporter

The Federal Government and Microsoft Founder and Philanthropist, Mr. Bill Gates are in talks to develop a system that will help Nigeria harmonise her identity system database.

The Microsoft Founder made this known when he met with President Tinubu on the sidelines of the World Economic Forum Special Meeting in Riyadh, Saudi Arabia, on Sunday.

According to Gates, “We are working with Mr. Wale Edun, the Coordinating Minister of the Economy and Minister of Finance, on digitisation. Before you came into office, there were a few things attempted in identity management. But they have been very scattered. There have been multiple identification systems.

“Now, there is a plan to take that technology called MOSIP and use it for this identification platform so that people can get digital benefits. We are providing support for that, and we can provide more support.

“With MOSIP ID, there is potential application in all government payment programmes. It helps with payment efficiency and bank accounts, and eventually, when everyone is using that, it makes tax collection easier. That benefit will take a few years. However, there will be more bank accounts, more financial inclusion, and effective government payment programmes,” the Former Chief Executive Officer of Microsoft said.

Mr. Gates said Nigeria has the capacity to manage this system and related-technological systems as the nation brims with talented youths.

“The last time I went to the Microsoft office in Lagos, I saw the amazing work that they were doing and how they were growing their operations. So, you have a lot of Nigerian talents to manage these systems,” he said.

Responding, President Tinubu noted that his administration is investing in technology that is tailored towards ensuring transparency and accountability in government and accelerating public-sector performance and service delivery to the Nigerian people.

Emphasising his unwavering commitment to deliver reliable technology that will support a national consumer credit system and many other critical new government interventions for all Nigerians, the President said resistance is often expected when efforts are made to strengthen systems and forestall malfeasance.

“Technology is the enemy of fraud, corruption, and irregularity. We have been working hard on improving technology.”

“There is always the initial resistance. Corruption, self-interest, and fraudulent activity will always be an enemy, but when you bend that curve, you will receive the benefit. The nation will receive the benefit,” the President said.

The President also stated that he is proud of Nigeria’s youths noting that they encourage him to continue to press his reform efforts forward for their future prosperity.

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