Author: Robert Neiman Author: McGraw-Hill Reviewer: Goke Ilesanmi This text entitled “Execution Plain and Simple”, with the subtitle ‘Twelve Steps to Achieving Any Goal on Time and on Budget” is written by Robert Neiman, a holder of…
Author: Robert Kiyosaki Publisher: Business Plus Reviewer: Goke Ilesanmi Financial intelligence is one of the fundamentals of financial success. Indeed, many people cannot achieve financial success because they lack this intelligence. It is therefore laudable that Robert…
By Goke Ilesanmi Most times, when we look at a male and say he is handsome or look at a female and say she is beautiful, our compliment is basically based on the attractiveness of the head region which houses…
By Goke Ilesanmi Last week, we examined guidelines for the digital marketing communications team. We said adoption of the Digital Marketing Communications strategy means there must be effective collaboration among the Information and Communications Technology, Marketing and Corporate Communication Departments…
Editor: Paul Mladjenovic Publisher: Wiley Publishing, Inc. Reviewer: Goke Ilesanmi One of the fastest and easiest (though also risky) routes to achieving financial sufficiency is stock investing. It is therefore important for us to X-ray this book…
By Goke Ilesanmi Last week, we said the concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. We added…
Editor: Paula Martin and Karen Tate Publisher: John Wiley and Sons, Inc Reviewer: Goke Ilesanmi Project management, the process of guiding a project from the beginning through the middle to the end is indeed very taxing. This…
Editor: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi Leadership, they say, is key to everything. That is why we are reviewing this book entitled ‘Leaders Talk Leadership’ with the subtitle ‘Top…
Author: Emmanuel Obeta Publisher: Self-Publishing Reviewer: Goke Ilesanmi Branding is very critical to personal, business and organisational success. This is because it is the means through which businesses get credit for the quality they represent…
By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other…
