Goke Ilesanmi

101 Ways to Really Satisfy Your Customers

Author:           Andrew Griffiths Publisher:        Diamond Publishing Reviewer:        Goke Ilesanmi This week, we are reviewing another book in Andrew Griffiths’ 101 Series.It is said that customers are the most powerful chief executive officers who can fire all the…

Fundamentals of effective business writing

By Goke Ilesanmi There are four different skills of communication. These are listening, reading, speaking and writing. Listening and reading are technically referred to as”receptive skills” because they are about assimilation; while speaking and writing are called “transmitting skills” because…

Seven Strategies for Wealth and Happiness

Author:           Jim Rohn Publisher:        African Pastors Literature Trust Reviewer:        Goke Ilesanmi Wealth and happiness are two of the greatest desires of human beings. In short, they often go together because most people that are financially wealthy tend…

The 4 Routes to Entrepreneurial Success

Author:           John B. Miner Publisher:        Barret-Koehler Reviewer:        Goke Ilesanmi Professor John B. Miner, the author of this book entitled “The 4 Entrepreneurial Routes to Success” is a writer, speaker and consultant specialising in entrepreneurship and human-resource management.…

Mastering tenses for effective business communication

By Goke Ilesanmi Attainment of potency in core grammatical concepts is very important to the effectiveness of our business and general communication. One of the grammatical concepts central to communication is the grammatical tense. Tense is any of the verb…

BlueOcean Strategy

Author:           Chan Kim and Renee Mauborgne Publisher:        HarvardBusinessSchool Publishing Reviewer:        Goke Ilesanmi It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us…

13 Fatal Errors Managers Make

Author:           Steven Brown Publisher:        Fleming H. Revell Reviewer:        Goke Ilesanmi Most corporate organisations collapse today as a result of ineffective management. This is because most people find themselves in managerial positions without prior training or preparation. Many…

Effective persuasion and the role of case studies

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist…