German multinational corporation, Adidas, has ended all legal proceedings with popular American rapper, Kanye West known as Yeezy. The Newsmen reports that Adidas terminated its deal with Kanye in 2022 following the public pressure by the American Jewish Committee, AJC, over…
In the second quarter of 2023, currency-neutral revenues were flat at Adidas versus the prior-year level and in euro terms, the company’s revenues declined 5 percent to 5.343 billion euros. Even in the first half of 2023, currency-neutral revenues were…
2022 was not a good year for Adidas. With slowing sales in China, a sanctioned Russia and a Yeezy crisis, 2023 has already been christened with a probable operating loss of 700 million euros. This is largely due to the…
Adidas has unveiled a new viscose sportswear range as part of its collaboration with British designer Stella McCartney to demonstrate the potential of a circular fashion ecosystem. The tracksuit has been made as part of the New Cotton Project, an…
Sportswear giant Adidas has unveiled its first product with Spinnova, eight months after announcing a partnership with the Finnish textile material company, as part of its plan to produce more sustainable products. The Adidas Terrex HS1 hoodie for hikers is…
Kurt Zouma, a West Ham defender, has lost his contract with Adidas after a shocking video surfaced showing him dropping, kicking, and hitting his cat. The RSPCA organization claimed it had put two animals belonging to the France defender into…
