In the second quarter of 2023, currency-neutral revenues were flat at Adidas versus the prior-year level and in euro terms, the company’s revenues declined 5 percent to 5.343 billion euros. Even in the first half of 2023, currency-neutral revenues were…
2022 was not a good year for Adidas. With slowing sales in China, a sanctioned Russia and a Yeezy crisis, 2023 has already been christened with a probable operating loss of 700 million euros. This is largely due to the…
Adidas has unveiled a new viscose sportswear range as part of its collaboration with British designer Stella McCartney to demonstrate the potential of a circular fashion ecosystem. The tracksuit has been made as part of the New Cotton Project, an…
Sportswear giant Adidas has unveiled its first product with Spinnova, eight months after announcing a partnership with the Finnish textile material company, as part of its plan to produce more sustainable products. The Adidas Terrex HS1 hoodie for hikers is…
Kurt Zouma, a West Ham defender, has lost his contract with Adidas after a shocking video surfaced showing him dropping, kicking, and hitting his cat. The RSPCA organization claimed it had put two animals belonging to the France defender into…
