Our rebranding is an institutional transformation not just a new logo — ICPC

By Precious Mark

The Independent Corrupt Practices and Other Related Offences Commission (ICPC) has clarified that its ongoing rebranding is a comprehensive institutional transformation rather than a mere change of visual identity.

The Chairman of the ICPC, Dr. Musa Adamu Aliyu, SAN, made this assertion in Enugu during the South-East Zonal Staff Sensitization Programme centered on Understanding Brand Architecture, Corporate Branding and the ICPC Brand.

The training workshop drew participants and operational officers from the Commission’s Anambra, Enugu, and Imo state offices to align the workforce with the agency’s revised anti-corruption enforcement strategies.

Addressing the personnel, Aliyu explained that the exercise was strategically curated to build a unified, globally relevant, and enduring corporate identity capable of strengthening the Commission’s domestic and international reputation.

He noted that the structural changes encompass the core corporate culture, internal institutional values, and the systematic development of a professional anti-graft workforce.

“The ongoing rebranding is not just about the logo. It is about who we are, how we conduct ourselves, and the values we project in carrying out our mandate,” Aliyu stated.

The Chairman further charged the participants to see themselves as proud ambassadors of the anti-graft agency and dedicated citizens driven by a culture of integrity, unity, and excellence in service delivery.

The high-level regional deployment was attended by several Honourable Members of the Commission, including Justice Adamu Bello, Dr. Abdullahi Saidu Maikano, Dr. Grace Chinda, Mrs. Hanatu Muhammad, and Hon. Yahaya Dauda.

Delivering a collective address on behalf of the board members, Hon. Yahaya Dauda urged the operational operatives to remain disciplined, focused, and unwavering in the execution of their statutory mandates.

Dauda reminded the officers that as the direct human face of the agency, their field conduct plays a critical role in shaping public perception and preserving the historical legacy of the institution.

The Commission representatives noted that the Enugu sensitization drive is part of a coordinated nationwide effort by the current management to deepen internal cohesion, foster a shared understanding of corporate ethics, and equip field officers to project a credible, citizen-focused image across all operational levels.