FirstBank rewards customer with car in Verve Card campaign finale promo

The First  Bank  of Nigeria Ltd. has rewarded the grand prize winner of its Verve Card campaign, Mr Olakunle Animasaun, the Chairman of  Kanwl  International Ltd., with a brand new car.

The 14-week  promo in partnership with Verve was  designed to  reward Verve Card  customers  for  their continued usage and  adoption of  the card  for various digitally driven transactions.

The bank had given out the sum of N50 million to 2,631 cusromers in the promo and other prizes including cash, airtime, power generating sets, refrigerator, cooking gas and television sets.

Speaking at the prize presentation on Friday in Lagos, Mr Chuma Ezirim, FirstBank’s  Group Executive, E-Business and Retail Products, said that the aim of the promo was to appreciate the bank’s over  eight  million Verve Debit Card holder.

“We have given out over N50 million worth  of prizes to 2,631 customers including  the grand  prize of a brand new car  to be given out today.

“Other prizes given out during the promo  were: N50,000, N20, 000 and N10, 000 cash  prizes, N10,000 worth of airtime; power generating  sets, refrigerator, cooking  gas  and television  sets.

“We are excited at the response of customers to the promo and encourage the continued  usage of  the Verve Card as it is a card offering that promotes safe, convenient  and rewarding  digital  banking service to customers,’’ he said.

Ezirim said that the bank would continue to provide the best financial services possible through its versatile products, services and initiatives to customers.

He added that  the bank continue to engage in the right collaborations  that would  put  its  customers first.

Also speaking, Mrs Folasade Femi-Lawal, Head Card Business, FirstBank, described the promo as ‘unique and first of its kind’ across the industry in a long while.

Femi-Lawal said, “While other banks share out items, Verve and FirstBank decided to reward her esteem customers with  a brand new car aside the other things.

“We started industry wide for eight weeks and then by popular demand and with the support of management of FirstBank  and Verve, we decided  to extend by  six weeks, so the   entire promo ran for 14 weeks.

“In the course of this, we had 800 winners  who won N10, 000 cash, 800 winners  won N10, 000 airtime, we also had 800 winners  that  won N20,000, 100 customers won N50, 000 cash, 40 customers went  home with  gas cookers, 30 customers went  home with  brand new refrigerators, 30 customers won 32 inches television sets, 30 customers went home  with brand new generators and finally  a grand prize winner.

“What is actually germane about this particular  winner  is  to underscore FirstBank  support and Verve to SMEs and businesses,” she said.

Mr  Vincent Ogbunude, Divisional Chief Executive Officer of Verve, said that the company would continue to focus on providing  secure  and  innovative   payment solutions  to its customers.

“But beyond this overarching goal of ours, we are also committed to creating on the look  customer experiences  to our card owners, those that have chosen us as their preferred option for cards  and we look to rewarding them for their loyalty.

“This is the reason behind this collaboration with FirstBank to do this national  consumer  promo and  today, we will  be taking the excitement  a notch higher with the presentation of the gifts items.”

First Bank  and Verve have had a unique partnership and we believe that this  is just one of the many  initiatives  that we  will carry out and this  is underpinned by our common desire to give the best experience to customers and to reward them for patronage,’’ Ogbunude said.

The star prize winner, Animasaun, thanked First Bank  and Verve for finding him worthy to be the winner of the grand prize.

“This car that has been given to me today is a surprise to me because I didn’t expect it, when they contacted me, I thought  it was a scam, until my wife asked me to go to the bank and verify after receiving series of calls.

“When I got to the bank I was congratulated for winning a car. I thank FirstBank so much,’’ he said.