A strategic communication consulting agency, Wandieville, has inaugurated a communication campaign project tagged, “Egg Make Kids”, aimed at encouraging the consumption of eggs in Kaduna State.
The project, tagged “Egg Make Kids,” is also expected to boost the sales of eggs in the State, thereby making the business attractive.
The agency’s Senior Project Manager, Media, Mr Dotun Samuel, made this known in an interview on the sideline of the project inception meeting in Kaduna on Thursday.
Samuel explained that the project, being supported by the United States Agency for International Development, was designed to boost the income of egg vendors through increased consumption of eggs.
He said that the one-year project, targeting 12,000 direct and indirect beneficiaries, would be implemented in Kaduna North, Kaduna South, and Chikun Local Government Areas of the state.
According to him, the focus of the project is to increase the knowledge of households on the benefits of consuming eggs, particularly by children from six to 59 months.
Samuel said the project would improve the nutritional well-being of children between age six and 59 months, as well as strengthen the businesses of egg vendors in the benefitting local government areas.
“This is because improving dietary diversity through the intake of nutritious foods, is vital to giving children a good start in life.
“Eggs are widely available, affordable and a good source of protein, vitamins and minerals that support growth and development of children.
“Therefore, with increased consumption of eggs, the multiplier effect will be well-nourished children who will impact on human capital development in the state.
“There will be more income for egg vendors and more jobs for the people of Kaduna state,” he said.
Samuel recalled that Global Alliance for Improved Nutrition, in collaboration with Wandieville, had implemented a similar campaign between 2019 and 2021, to create demand for eggs in the state.
“This project will build on the successes recorded and lessons learned, with a view to creating more impact, and ensuring sustainability of the campaign by relevant stakeholders in the state,” he added.
He said that the objective of the inception meeting was to develop a shared understanding of the intervention with relevant stakeholders and provide information on project implementation.
He added that the meeting was equally organised to share knowledge with stakeholders and seek areas of collaboration and support.
Mr Umar Bambale, Project Manager, Kaduna State Emergency Nutrition Action Plan (KADENAP), commended Wandieville for implementing the project in the state.
Bambale said that the laudable project was key to promoting good nutrition that would improve the health of women and children under five years in the state.
“KADENAP is pleased to associate with this project, considering its relevance in providing the needed nutrition in the first 1,000 days of a child, critical to his cognitive development.
“It is therefore, our desire that this project will help in improving the nutrition status of women and children, and address the scourge of malnutrition in Kaduna state,” he said.
Also speaking, Mr Musa Bala, the Chairman, Poultry Association of Nigeria (PAN), Kaduna State Branch, described the project as a “welcome development” for poultry farmers in the state.
“This shows that people have recognised the importance of PAN members in the area of food security through egg production as a source of quality protein for all classes of people, particularly children,” he said.