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LG introduces WashTower, Styler, others to elevate home living in 2024

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LG Electronics (LG), a pioneer in home appliances, is delighted to introduce a range of cutting-edge products designed to enhance the daily lives of Nigerian consumers. Embracing the essence of hygiene, comfort, efficiency, and a sustainable lifestyle, our new line of home appliances brings together advanced technology and thoughtful design. From a state-of-the-art Styler to an energy-efficient WashTower, each item is crafted with the aim of elevating the overall home experience.

Nigeria, with its vibrant and dynamic lifestyle, deserves appliances that complement its spirit. LG Electronics is proud to be at the forefront of delivering products that align with the preferences and requirements of Nigerian households.

“We have planned to launch our new home appliances product in Nigeria this year with quality washing machines and dryers as well as other latest home appliances, providing solutions that cater to the diverse and dynamic needs of our customers,” said General Manager, Home Appliances, LG Electronics, West African Operations, Brian Kang.

LG WashTower

LG is introducing its newest laundry solution to an audience that is eager for a higher level of convenience when it comes to housework. A washing machine and dryer combined in a single unit with LG’s latest technologies and smart features, LG WashTower offers total clothing care and ultimate user convenience. This innovative new home appliance will be available in Nigeria in March this year.

Unlike competing stacked washers and dryers, LG’s WashTower is designed from the ground up as a “one body” solution. At the beginning of the wash cycle, the integrated unit indicates how long it will take to complete both washing and drying. The washer also shares information with the dryer, which automatically sets the optimal course and preheats the drum, contributing to better results and shorter overall laundry times. 

For the unique design of WashTower, LG designers went to great lengths to ensure maximum ease-of-use. Unlike a stackable washer and dryer where each appliance has its own control panel, the WashTower boasts the convenience of a single, intuitive interface. Located between the washer and dryer for easy access, the all-in-one Center Control makes it simple to manage every aspect of LG’s complete laundry solution. 

With the height of LG WashTower approximately 87 millimeters lower than the average combined height of stackable units, loading and unloading the top-mounted dryer is measurably easier. And WashTower doesn’t scrimp on capacity, with a maximum load of 17 kilograms for the washer and 16 kilograms for the dryer.

LG Styler

LG Electronics has unveiled its advanced, new LG Styler clothing care solution at CES 2024. Incorporating a handheld, high-pressure steamer, the Dynamic Moving Hanger™ and Dual TrueSteam™ technology, the latest Styler delivers faster and more effective clothes-refreshing cycles with improved drying, dehumidification and de-wrinkling performance.

A first for the LG Styler lineup, the new model features a handheld, high-pressure steamer that makes it easier to remove wrinkles from shirts and other garments, and saves the hassle of having to use a separate iron. Users can simply hang their wrinkled clothes inside the door, take out the steamer attached to the bottom of the Styler, and initiate the steam process with the press of a button. The steamer employs powerful, high-pressure steam to penetrate garments, leaving them smooth and soft, significantly reducing the need for ironing. Moreover, the compact size of the high-pressure handy steamer enhances convenience and allows for easy storage inside the Styler.

Implementing the exclusive Dynamic Moving Hanger system, LG Styler can provide tailored care for various types of garments and fabrics. Unlike its predecessor – the Moving Hanger, which simply moved side-to-side for dust removal – the new system provides delicate and powerful garment care. It boasts enhanced dust removal, deodorization, drying and wrinkle mitigation with a twisting motion, a rotating mechanism.

A key feature of the new Styler is LG’s Dual TrueSteam technology. Instead of a single heater, Dual TrueSteam employs two heaters to boil water and generate steam, allowing for more precise control of the steam spray’s volume and strength.

Innovative Tumbler Washer, LG mycup

Also unveiled at CES 2024 is the innovative tumbler washer, LG mycup. This unique cleaning solution features state-of-the-art technology to enhance the daily hygiene of tumbler users, while its sophisticated design embodies LG’s commitment to environmental sustainability. With the increasing number of eco-conscious consumers using tumblers, LG mycup simplifies the cleaning process and encourages the regular use of reusable cups and tumblers.

This practical washer lets users clean one tumbler at a time by simply placing it inside and selecting from two cleaning courses – Quick Wash and Extra Wash – through the LG mycup app. The cleaning process is then conveniently displayed on the upper display panel to let users check wash status and receive an app notification when the cycle is complete.

Both courses utilise a 65-degree Celsius hot water cycle to ensure thorough and sanitary cleaning. By employing bubble jet technology, the Quick Wash course cleans the inside of the tumbler in just 30 seconds. And for the thorough cleaning and drying for harder-to-clean residues like dairy, the Extra Wash course utilizes an integrated air-drying design to clean and gently dry the tumbler with a multi-directional water jet and powerful hot air.

Designed to take up minimal space, LG mycup’s slim and compact design maximises space utilisation without compromising performance.

As part of LG’s ESG commitment, Better Life for All, the innovative tumbler washer incorporates eco-conscious technologies from LG dishwashers to save water. For example, LG’s Bubble-Jet technology significantly reduces water usage while maintaining exceptional cleanliness standards. What’s more, LG mycup aims to encourage more people to use tumblers as a way of living a low-carbon lifestyle that reduces disposable cup waste.

For more information, visit https://www.lg.com/africa/washer-dryers and https://www.lgnewsroom.com/tag/ces2024/

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Glo urges school girls to aim for leadership

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Globacom has urged school girls across the country to aspire to leadership positions without fear, despite the various challenges that they may face along the way.

Speaking at the commemoration of the 2024 edition of Girls in ICT Day held in Lagos on Thursday, Globacom’s representative, Mrs Kemi Fadipe, encouraged school girls to pursue their dreams with passion so that they can attain leadership positions in future.

She advised them to prioritise their education to lay a strong foundation for leadership roles and also seek mentorship and guidance from successful women, as well as build a network of supportive peers, teachers, family members, and mentors who believe in their potential.

She also advised them not to shy away from volunteering for leadership roles in projects, clubs, or community initiatives. “Taking on responsibilities demonstrates initiative, builds confidence, and showcases leadership potential,” she said, adding that “they should also step out of their comfort zones, embrace new experiences, and view setbacks as opportunities for growth and learning.”

“Today, in an era defined by rapid technological advancements and innovation, encouraging girls to pursue STEM education (Science, Technology Engineering and Mathematics) is not only essential for their individual development but also crucial for fostering gender equality and driving societal progress,” she noted.

She added that “STEM education fosters a lifelong passion for learning and a growth mindset—a belief that intelligence and abilities can be developed through dedication and hard work. Fantastic leaders continuously seek knowledge, adapt to change, and inspire continuous improvement.”

Citing several examples of women with STEM backgrounds who have attained positions both in Nigeria and beyond, Mrs Fadipe observed that their exceptional leadership skills, resilience, and dedication have made them “serve as inspiring role models for future generations of female leaders in Africa and beyond.”

The event had in attendance secondary school students from selected schools in Lagos and Ogun states.

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NITDA, CISCO ink MoU to boost digital transformation in public, private sectors

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The National Information Technology Development Agency has signed a Memorandum of Understanding, (MoU) with the Cisco System Incorporation to advance Nigeria’s digital transformation. Cisco’s Country Digital Acceleration (CDA) Programme is a global initiative that partners with government and private sector leaders to develop sustainable, secure, and inclusive communities powered by ethical and innovative technology solutions.

The partnership aims to unlock the value of digitalisation in Nigeria and drive an inclusive future. The Federal Government is collaborating with Cisco, industry, and academia to accelerate the national digitisation agenda by implementing pilot projects in five key areas: Repurposing NCAIR to create an AI and Cybersecurity Experience and Incubation Center; Establishing a Broadband Innovation Centre; Setting up a Smart Agriculture Demo Farm; Designing and deploying Technology Learning Hubs; and Incubating Defense Technology Solutions.

This partnership aligns with President Bola Ahmed Tinubu’s priority areas of accelerating diversification through digitisation and innovation, strengthening national security for peace and prosperity, and boosting agriculture to achieve food security.

Speaking during the signing of the MoU at the NITDA Headquarters, Abuja, the Director General, Kashifu Inuwa, CCIE maintained that AI and Cybersecurity go hand in hand, this has made it imperative to upgrade the NCAIR to a world class AI Lab because as “we develop the AI, we also need to develop and design it with a security in mind.”

On the second initiative, the NITDA boss noted that broadband is the backbone to digitisation and digital transformation, and it provides the connectivity needed for transformation adding that the establishment of the innovation hub would encourage local startups and companies to come up with affordable broadband solutions in Nigeria by using cutting edge technology.

He said, “We have a National Broadband Plan that aims to achieve 95 percent broadband coverage in Nigeria, and we need to be smart in the way we do things in order to achieve the target.”

According to Inuwa, the initiative on smart agriculture would help to improve food production and productivity in agriculture, noting that the use of Internet of Things, IoT, Drones and other technologies would enhance productivity in agriculture.

He said, “As part of the Presidential Redefined Priority Areas of achieving food security in the country, the President has mandated the cultivation of 500,000 acre of land in the country and to achieve this successfully and efficiently, we need to use technology.”

The Director General expressed the willingness of the Agency to work with Cisco to establish a pilot of the Learning Centre adding that it is part of the Agency mandate to deploy IOM technology to the under-served and unserved areas.

He said, “Cisco is already working with International Organisation for Migration, (IOM) for a pilot project in Maiduguri, Borno state capital to deploy three Learning Centers using Cisco technology. So, we want to see how we can partner to also scale up that initiative, because we also have as part of our mandate to deploy this technology in under-served and unserved communities.”

In his remarks, the Cisco’s Country Director, Mr. Clayton Naidoo expressed that Nigeria would benefit from the MoU as it would improve agricultural production, create job opportunities, and increase the financial strength of the citizens.

“What we want to do is we want to make sure that we leverage technology to bring the right level of economic opportunity to Nigeria that will contribute towards economic growth and job creation. So that will be the first programme.”

According to him, Cisco has been unpacking the National Digital Agenda of the country and noted the Strategic Roadmap and Action Plan which are in alignment with the Cisco programmes, resources, technology and investment.

“And we try to implement pilot projects to ensure that we can help advance the acceleration of that digital plan,” he added.

While reacting to each of the initiatives, Mr. Naidoo disclosed that Cisco is at the vanguard of Cybersecurity and Artificial Intelligence and will partner with NCAIR to build an experience centre in the country by using the experience.

According to him, the experience centre will be designed to support organisations across Nigeria, building robust Cybersecurity and AI architectures which would be done through labs, design thinking rooms, and equipment that can test models.

While noting that Cisco intends to build a world-class experience center that would benefit all parts of Nigeria, the Country Director reiterated that “we are looking to bring the power of the Cisco business unit into the space using technology.”

“This is our immersive video technology using our platform called WebEx, where we can bring the power of those subject matter experts into Nigeria to collaborate and design together,” he emphasised.

He said the company will also build a broadband innovation hub with Galaxy Backbone in partnership with NITDA. He noted that the initiative is in alignment with the National Broadband Policy that was outlined by the Minister. He disclosed that Cisco would work with IXPs and various service providers to help them build networks that can serve underutilised communities or marginalised communities.

“We believe that with the technology that we are going to build, we will leverage the right level of platforms that will ensure that the internet economics are right. Because there is one thing building on technologies but if the technology is too expensive for service providers, they won’t be able to offer that into marginalised communities.”

While assuring that Cisco has an IoT team that builds sensor technology, he said the company will build a use case around smart agriculture using some agricultural bots and drone technology.

He commended the Agency for the partnership disclosing that Cisco is really focused on it. He said the work will start immediately.

“We are really looking forward to the partnership and as Cisco, we believe in creating inclusive models that empower local communities and empower all citizens of Nigeria.”

The highlight of the event was the visitation to a demo smart farm at the Abuja Technology Village.

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MEA 2024 returns with LG Electronics’ showcasing latest innovations

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LG Showcase MEA 2024 yesterday welcomed guests and partners in Abu Dhabi to in-person experience the latest and greatest the brand has to offer.

The two-day event held at Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, UAE had over 500 guests who witnessed all of LG Electronics’ new innovations that will be rolled out in the region. The LG Showcase, returning after a successful event last year, will create a common platform for experiencing LG Electronics’ unique customer-focused innovations and reaffirm the company’s vision to bring innovative products to the market that enhance the customer’s overall experience. The event revolved around the theme of Reinventing Together, which expresses the brand’s commitment and passion toward its customers and their requirements.

Mr. Il Hwan Lee, Chief Executive Officer, LG Middle East & Africa (MEA) Region said, “We saw a huge success when we returned to the LG Showcase MEA event last year and we are elated to see the same success in today’s event as well. It is a great pleasure to showcase our latest innovations and give our guests the chance to experience them all firsthand. We are happy to see the love and appreciation received for each product and look forward to bringing more to this region overall.”

He further added, “This event is a platform that showcases not just our products, but also reiterates our commitment to our customers. This event also serves as a platform for networking with our business partners and fostering relationships, another vital element of our work.”

The large-scale event was also home to multiple exhibition zones, where LG Electronics’ products were displayed in their ideal use-case scenario. This included a hero zone with the 97-inch LG SIGNATURE WIRELESS OLED M, the world’s-first consumer TV with Zero Connect technology which enables the transfer of 4K video and audio, wirelessly at 120Hz.

Also, on display was LG’s innovative StanbyME Go, the 27-inch FHD smart screen that comes in a carry bag design and a three-hour battery built in that allows for the ultimate in portability and making it a perfect companion for outdoor use, such as picnics and BBQs. The event highlighted the latest in LG Electronics’ innovation in processors and software with the new á (Alpha )11 processor that will be used in its flagship TVs and the latest WebOS respectively.

The á (Alpha )11 processor will be actively used in flagship TVs for powerful AI features that enhance the viewing experience, while the new WebOS brings a revamped home screen with wider title cards and smoother tiles. The new WebOS will expand into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.

A dedicated zone for audio visual products was also present, including the latest in XBOOM speakers which deliver bold and loud sounds with strong bass. This included the LG XBOOM XL9T, the most powerful-in-class party speaker, its smaller variant, the LG XBOOM XL5S with a 200W output, topped off with a dynamic pixel lighting effect that offers animation patterns, visual EQ or even characters, making it the perfect accessory for hanging out with friends or a must-have at parties.

The exhibition zone also included an area for home appliances, including washing machines and air conditioning solutions as well as the brand’s premium built-in solutions. Featured in this zone was the MoodUP™ refrigerator, which adds a unique personality to any home kitchen with the ultimate in customization by allowing users to choose from 22 colors for the upper door panel and 19 colors for the lower panel.

Also, on display was the LG built-in-kitchen package, a unique lineup that comprises an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven, making it easier for customers to build an all-inclusive experience powered by LG Electronics.

On display was also its Residential Air Conditioning units, such as the ARTCOOL lineup which features the LG DUAL Inverter Compressor™, a critical element that brings powerful cooling without affecting efficiency. Also, on display was LG’s new WashTower™ Compact laundry solution, which focuses on efficiency and space by combining both a washer and dryer with an all-in-one control panel and advanced AI in a single unit with a capacity of 13 kilograms for the washer and 10-kilogram capacity for the dryer.

Speaking at the event, Mr. Hyoungsub Ji, Managing Director, LG Electronics West Africa Operations said, LG is committed to bringing the latest innovations and cutting-edge technology to the West African market. “Our showcase highlighted our newest products and solutions, which will soon be available in the region. We are dedicated to enhancing the customer experience through our expanded retail presence, improved after-sales service, and engaging brand activations.”

On LG CSR activities, he said LG is passionate about empowering the local community through CSR initiatives, focusing on providing water to as many communities in Nigeria every month.

LG Electronics also set up Life Style zones, with a range of products appropriate for them. This included the ThinQ powered home setup, an elegant café setup as well as a camping setup.

For more details about LG Electronics’ range of products please visit: https://www.lg.com/africa

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