Connect with us

Fashion

Zip up your tracksuits and charge your bedazzled BlackBerry — We’re wearing the 2022 version of McBling

Published

on

If you’ve been searching “Y2K” on Depop or scouring thrift stores looking for Von Dutch trucker hats, Juicy Couture tracksuits with “Juicy” stamped on the back, or tight baby tees with the bedazzled, cursive “Baby Phat” logo, you’re actually searching for the McBling aesthetic.

Still unsure of the difference? McBling is a grainy song ringtone blaring out of your Motorola’s speaker. It’s unwrapping your headphones from around your pink metallic iPod nano. It’s spraying your Viva la Juicy perfume around your chunky highlights.

Y2K, meanwhile, landed a tad earlier on the fashion history timeline, teetering between the late ’90s and early 2000s with the dominating trends of lower waist lines and relaxed glam. The era slowly morphed into something more defined; think of McBling as Y2K’s teched-out, more splashy sister.

Anything colorful—preferably pink—and sparkling became your best friend during the rise of McBling. The mini skirt became shorter, and velour and streetwear became the uniform of the red carpet. Many staples born from the McBling era include graphic tees with sassy phrases, bedazzled tracksuits and jeans, and sequined accessories.

Who Started McBling?

The aesthetic rose in popularity between 2003 and 2008. Artists like Missy Elliot, LL Cool J, and Eve are some of the few icons who brought aspects of the trend to life, like tracksuits, matching sets, blinged-out accessories, and colorful streetwear. Stars like Paris Hilton and Nicole Richie also popularized the aesthetic, wearing graphic tees and tracksuits on the street and on-screen in their show The Simple Life.

What Are Some McBling Brands?

Labels like Baby Phat, Von Dutch, Juicy Couture, Playboy, Victoria’s Secret, and PINK rose in popularity during the McBling era. Capitalizing on the It factor of the 2000s, these brands embraced the modern take on confidence defined by the 2000s boss, unafraid to draw attention to themselves while indulging in a healthy dose of self-obsession.

Phrases like “phat” and “juicy” adorned jeans and sweatpants, shamelessly drawing attention to the backside. Paris Hilton owned the McBling graphic tee trend, sporting shirts that read “Queen of the Universe!” “Don’t be jealous” and “I heart shoes bags & boys” to name a few. Luxury items like the Louis Vuitton Multicolor handbag—which hit the runway at the brand’s Spring/Summer 2003 show—and the Balenciaga Motorcycle Bag were also popular.

VOGUE WORLD: NEW YORK

JOIN NOW

FASHION

What Is McBling and How Is it Different From Y2K?

BY ABRIGAIL WILLIAMS

August 15, 2022

Eve and Cam’ron at the Baby Phat Fall 2003 show.

Eve and Cam’ron at the Baby Phat Fall 2003 show.Djamilla Rosa Cochran

Zip up your tracksuits and charge your bedazzled BlackBerry—we’re wearing the 2022 version of McBling. If you’ve been searching “Y2K” on Depop or scouring thrift stores looking for Von Dutch trucker hats, Juicy Couture tracksuits with “Juicy” stamped on the back, or tight baby tees with the bedazzled, cursive “Baby Phat” logo, you’re actually searching for the McBling aesthetic.

Still unsure of the difference? McBling is a grainy song ringtone blaring out of your Motorola’s speaker. It’s unwrapping your headphones from around your pink metallic iPod nano. It’s spraying your Viva la Juicy perfume around your chunky highlights.

Y2K, meanwhile, landed a tad earlier on the fashion history timeline, teetering between the late ’90s and early 2000s with the dominating trends of lower waist lines and relaxed glam. The era slowly morphed into something more defined; think of McBling as Y2K’s teched-out, more splashy sister.

nbspSinger Sandra Pepa Denton rapper Rah Digga and singer Dena Cali attend the First Annual Billboard RBHipHop Awards on…

Singer Sandra “Pepa” Denton, rapper Rah Digga, and singer Dena Cali attend the First Annual Billboard R&B/Hip-Hop Awards on August 30, 2001 in New York City. Ron Galella/Getty Images

ADVERTISEMENT

What Is the McBling Aesthetic?

Get 1 year of American Vogue + a limited edition tote. Subscribe now.

McBling style was all about, well, bling. Trend-setters sparkled in bedazzled outerwear and jewelry, with tech becoming the newest and shiniest accessory.

RELATED VIDEO

Everything You Need to Know About the Corset

Anything colorful—preferably pink—and sparkling became your best friend during the rise of McBling. The mini skirt became shorter, and velour and streetwear became the uniform of the red carpet. Many staples born from the McBling era include graphic tees with sassy phrases, bedazzled tracksuits and jeans, and sequined accessories.

Image may contain Human Person Footwear Clothing Shoe Apparel Vehicle Transportation Automobile Car and Wheel

Alicia Keys wearing Baby Phat on July 24, 2003 at Soho in New York, NY. Bill Davila

ADVERTISEMENT

Rapper Lil’ Kim in 1996.nbsp

Rapper Lil’ Kim in 1996. New York Daily News Archive/Getty Images

ADVERTISEMENT

Who Started McBling?

The aesthetic rose in popularity between 2003 and 2008. Artists like Missy Elliot, LL Cool J, and Eve are some of the few icons who brought aspects of the trend to life, like tracksuits, matching sets, blinged-out accessories, and colorful streetwear. Stars like Paris Hilton and Nicole Richie also popularized the aesthetic, wearing graphic tees and tracksuits on the street and on-screen in their show The Simple Life.

What Are Some McBling Brands?

Labels like Baby Phat, Von Dutch, Juicy Couture, Playboy, Victoria’s Secret, and PINK rose in popularity during the McBling era. Capitalizing on the It factor of the 2000s, these brands embraced the modern take on confidence defined by the 2000s boss, unafraid to draw attention to themselves while indulging in a healthy dose of self-obsession.

Phrases like “phat” and “juicy” adorned jeans and sweatpants, shamelessly drawing attention to the backside. Paris Hilton owned the McBling graphic tee trend, sporting shirts that read “Queen of the Universe!” “Don’t be jealous” and “I heart shoes bags & boys” to name a few. Luxury items like the Louis Vuitton Multicolor handbag—which hit the runway at the brand’s Spring/Summer 2003 show—and the Balenciaga Motorcycle Bag were also popular.

ADVERTISEMENT

Image may contain Human Person Paris Hilton Sunglasses Accessories Accessory Clothing and Apparel

Paris Hilton in New York City on November 13, 2007. James Devaney

ADVERTISEMENT

How Did the McBling Aesthetic Come About?

Like many style aesthetics, McBling marked an era of new and emerging culture.

The shimmery promise of easy-to-use technology finally came into full fruition, with the BlackBerry becoming one of the first mobile phones marketed towards consumers with full keyboard functionality between 2002 and 2003; the iPod, released in 2001, broke records with its ability to hold 1,000 songs. Myspace was released in 2003 and became the first social media network. Users posted about their personal lives and discussed everything from music to pop culture.

The era was also the beginning of celebrity culture as we know it. Digital photography and the desire to access the biggest names in Hollywood birthed celebrity magazines and paparazzi craze. Hit tv-show MTV Cribs offered insight into celebrity life.

McBling reflected the shining early stages of the digital revolution and the interconnected world we live in now. Mobile phones became more popular, texting became easier, and with celebrities becoming more and more accessible with the rise of entertainment-focused journalism, the possibility of an interconnected world soared to new heights. McBling was all about mixing glamor with ease, drawing attention with color and shine.

How to Wear McBling

With the rise of thrifting, many shoppers have found vintage stores stacked with the staple McBling pieces. Even celebs like Bella Hadid and Devon Lee Carlson spurring McBling back into revival.

Search for matching tracksuits, sparkly accessories, and shimmery stand-out pieces. If you’re looking to shop McBling brands now, many of them are making a comeback, like Baby Phat and Juicy Couture. Culled from Vogue.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

Kanye West, Yeezy ordered to pay $300,000 to snubbed creator

Published

on

As another day passes, another Kanye West saga has unravelled. The rapper-turned-designer and his brand Yeezy have now been ordered to pay over $300,000 to New York-based creative Katelyn Mooney after failing to attend a court session.

A default judgement was filed in Mooney’s favour at Manhattan Supreme Court when no legal representative for West or his brand showed up or responded to the court papers.

In her lawsuit, Mooney initially claimed that West and Yeezy owed her over $300,000 in damages and unpaid invoices after failing to fully pay her for a photoshoot she was hired to produce in September.

The artist was appointed to create imagery for Yeezy’s new SHDZ sunglasses collection for 110,000 dollars, of which she claimed she had only received $15,000.

In her complaint, Mooney, who is a freelancer, said the snub forced her to take out “a significant loan and max out her credit cards” so she could cover her bills, calling West’s behaviour “exploitative conduct.”

The news comes days after it was revealed that Adidas was confronted with a lawsuit from its investors regarding its past dealings with the controversial figure.

The complaint alleged that executives for the sportswear giant knew about West’s troubling conduct long before an anonymous letter from employees revealed a series of “problematic behaviour” they encountered during his time as a collaborator for the brand.

It has also been reported by NBC News that West and Yeezy are facing further issues in regards to more than $600,000 of unpaid tax debts, dating back to 2021.

The media outlet added that it had uncovered 17 government-imposed liens in California against three of West’s businesses, including a charity in his name.

 

Continue Reading

Fashion

Ellen MacArthur Foundation launches database for circular startups

Published

on

The Ellen MacArthur Foundation is beginning the roll out of the full version of its circular startup database, designed to help businesses explore startups and drive the acceleration of the circular economy.

On ‘The Circular Startup Index’, 500 brands that are a part of the foundation’s community are already featured across a range of sectors, industries and geographies, each one selected for incorporating one or more principles of the circular economy into their propositions, as stated in a release.

According to the organisation, the index was created to address the challenge behind financing and scaling circular business models, with the initiative hoping to help facilitate innovation through capital.

Commenting on the launch, Ella Hedley, project manager, startups, at the foundation, said: “Designing a circular future requires radical innovation to rethink how our economy works.

“Thousands of circular startups are already on the case. But they need more support and investment.

“So we created the Circular Startup Index to create visibility of the breadth of circular startups on the market and help businesses discover suitable circular solutions.”

Continue Reading

Fashion

Report: Handbag market to grow by $14.1bn  from 2021 to 2027

Published

on

Technology research and advisory company Technavio released a report on the growth of the global handbag market, pointing out its estimated increase in value by 14.11 billion US dollars from 2022 to 2027 and a CAGR of 4.3% and highlighting key findings on this development.

The handbag market 2023 to 2027 is split up into three segments by Technavio – type, distribution channel and geography. Types of handbags include leather, fabric and others, distribution takes place online and offline, and locations concern Asia Pacific (APAC), North America, Europe, South America and Middle East and Africa.

Vendors of the market include Burberry, Dolce and Gabbana and Chanel, to name a few, offering a wide range of bags in different sizes from tote bags, to cross body, and shoulder bags.

Over the past several years, there has been an upsurge in demand for leather handbags with various textures, qualities, and feels. This element will fuel the segment’s growth during the course of the forecast.

A key driver of this development is the personalisation and customisation of luxury handbags, which has heavily emerged as a new trend over the past five years, particularly in western Europe and North America.

The product’s aesthetics are improved through embroidery, straps and buckles, or the inclusion of a name tag, which at the same time increases its value in comparison to standard products.

The report revealed the customers’ increased preference to shop duty-free at airports for high end and luxury items, such as handbags, during the forecast period. Last-minute shopping or external factors such as delays and early check-ins further push the growth of the market. This uprising trend results in renovations of retail outlets within airports to enable this shopping experience.

The research company explains that strengthening the foothold in the fast-growing segments while maintaining the positions in the slow-growing ones is a key action for brands in this context.

However, Technavio also discloses how stringent government regulations will play a major role in terms of challenges for the growth of the market during the forecast period.

Due to a number of associations and government departments enforcing these rules, for example in Europe and particularly in Germany, parties operating within the tanning industry should adapt and consider ethical production, synthetic use and reuse.

This factor, alongside fluctuating operational costs and the measures needed to reduce waste and protect the environment which make up almost 5 percent of manufacturer’s total costs, might impede the growth of the handbag market.

 

Continue Reading

Trending