Winners emerge in AdamStart global COVID-19 innovation challenge


By Ibiyemi Mathew

British entrepreneur Adam Bradford has revealed the five winners of the AdamStart global innovation challenge to tackle COVID-19.

Adam Bradford, a social entrepreneur and Queens Young Leader from Sheffield, set up AdamStart in 2010, aged just 17, to help young entrepreneurs from around the world scale-up socially responsible and innovative ideas.

To date, AdamStart has supported over 8,000 young people, in 130 countries, on their business journey. This year, the competition encouraged young people, to tackle coronavirus in their communities, anywhere in the world.

Founder of AdamStart – who is stranded in Benin, West Africa, Adam Bradford said, “We received over 1000 entries to this year’s COVID-19 Innovation Challenge, spanning talent across the entire globe.

“The energy and creative thinking has been overwhelming, and our judges undertook a rigorous selection process to decide our five winners.

“Expert judging panel included Pearson Business School and the Office of the United Nations Secretary General”.

In addition to Adam Bradford, Will Holt and Peter Baxendell, the judging panel also includes:  Ishmael Dodoo, United Nations Diplomat Frances Trought, the author of Brilliant Employability Skills and founder of Everything D&I, a diversity and inclusion opportunities platform Grace Ihejiamaizu who founded iKapture to deliver after school education in Nigeria and, the largest online platform that connects youth with opportunities around the world

Kaffy, dancer, choreographer and founder of the Kreative Arts Foundation For Youth in Nigeria.

Will Holt, Dean of Pearson Business School, says of the judging process: “Reading the submissions was like reading a good book. I instantly wanted to know more. I’m looking forward to working with these young innovators to find out more and support these businesses as they flourish into successful scale-ups making a real, tangible difference in the world.”

Business consultant and a former director of major global brands in Unilever and Associated British Foods, Peter Baxendell  said, “I’m used to assessing business plans from entrepreneurs that aim to build profit and personal gain.

“What was so interesting about this was that it was a very different type of entrepreneurship: one for the greater good. These young people had flexed the very same entrepreneurial muscle but to do really, genuinely altruistic things. It is very inspiring.”

Speaking further Adam said, “over one thousand 13 to 29 year olds from around the world took part in the business competition with Lipreading-friendly face masks, digital medical services and contact-free ATM buttons among winning business entries to the AdamStart COVID-19 Innovation Challenge.

“As an entrepreneur who got my start at age 13 through an innovation challenge at my school, I recognise the importance of the competitions like this in fostering the next generation of inventors, entrepreneurs and philanthropists. These young people have some truly brilliant ideas and can really make a difference to the coronavirus response – and the world – with the right support to unlock funding and scale-up.

“The five winners are from Uganda, India, Bangladesh and Ukraine and will have access to mentoring, funding and training, and a residential trip to Pearson Business School in London,” Adam said.

The winners of the competition include: Juliet Namujju, 23 from Uganda,Patrick Ssremba, 23, Uganda, Apoorv Shankar, 29 from India, Osama Bin Noor, 29 from Dhakar and Dmytrii Lavrinenko, 27, from Kiev, Ukraine.

The prizes for each winner include: a fully sponsored trip to London in 2021 to take part in business training at Pearson Business School, access to online training programmes with a crash course in entrepreneurship module delivered by Pearson Business School, opportunity to travel to Los Angeles to spend time at the Dan Eldon Center for Creative Activism in partnership with Creative Visions Foundation, full access to top level industry mentors and coaches and opportunities for funding and financial backing.