Connect with us

Industry

Waivers and manufacturing hurdles in 2022

Published

on

Adenike Agunsoye

The Nigerian manufacturing sector has been besieged with series of troubles which have continually affected its productivity and profitability adversely.

This is further worsened by unfriendly macroeconomic conditions, which affect business owners and consumers alike but the resilience of manufacturers in Nigeria has seen them managing these problems while they hope for better days.

Unfortunately, the outbreak of the COVID-19 pandemic which was a global problem hit them hard as they were already vulnerable due to pressured challenges.

While still trying to ply the recovery route, these challenges have become multidimensional and even more intense than previous years.

The Nigerian manufacturing sector has sustained improved confidence in the economy despite harsh operating environment.

In the last six quarters, beginning from the second quarter of 2021, manufacturers have sustained improved confidence in the economy as index scores remained above the 50 baseline points.

In the second quarter of 2022, the Index of MCCI marginally increased to 54.6 points up from 53.9 points recorded in the first quarter of the year, despite the plethora of challenges including poor access to forex for importation of raw materials not available locally, effect of rising global inflation, aggressive drive for revenue by government, frequent collapse of the grid, increase in price of diesel, scarcity of wheat and other manufacturing inputs due to the ongoing war in Europe and wide spread insecurity that combined to limit productive activities in the economy during the quarter.

Right from the outset, the operators of the Nigerian manufacturing sector knew that 2022 would be a bumpy ride. In the first quarter of the year, the President of Nigeria Employers’ Consultative Association (NECA), Mr. Taiwo Adeniyi, said that he perceived that navigating through the Nigerian economy during the year would be turbulent.

He Opined that, “in the first half of this year, we are going to drive the economy and almost drive it ‘crazy’ in the sense that there will be so many unusual things happening and we are beginning to see them.”

Among the things he saw that were happening was the commencement of warfare between Russia and Ukraine that was dislocating global supply chain and spiraling energy prices, especially the price of diesel in the Nigerian domestic market from N280 in January to N750. Currently, it hovers around N1,000 in some parts of the country.

He added, “And a lot of this will happen within the first six months of the year. You are going to see a lot of things happening with lots of dramatic changes and people will be ruffled. But I can assure you that the second half of this year will be likened to a stiff abandoned engine that has been lubricated. I can assure that by the second half of this year … there will be a change. And it will drive us till a new administration comes in in 2023.”

But the President of the Lagos Chamber of Commerce and Industry (LCCI), Dr. Michael Olawale-Cole, in his review of the economy on December 1, 2022, simply described 2022 as a very eventful and challenging year that was characterised significantly by trends of shocks and disruptions from the Russian-Ukraine war, climate change impacts, and the lingering threats from the COVID-19.

Olawale-Cole said: “All through the year, the world economy, including Nigeria, continued the battle with record high inflation rates, high energy costs, and supply chain disruptions.

The resultant effect of the shocks and disruptions as the latest report from the National Bureau of Statistics (NBS) has shown was that, Nigeria’s Gross Domestic Product (GDP) grew by 2.25 per cent year-on-year in real terms in the third quarter (Q3) of 2022. This represented a 1.78 per cent decline compared to the 4.03 per cent growth recorded in Q3 2021.

The Q3 figures that reflected the slowdown in economic growth were attributed to the impacts of challenging economic conditions. “It is expected that the annual GDP growth will close on a positive note for 2022.

However, it should be noted that emerging shocks, threats, and risks have created fears of slowing growth and even recession in the coming quarters going into the New Year 2023,” Olawale-Cole said.

He added that growth might shrink as production bases came under siege due to the worsening security challenges in some parts of the country, forex scarcity, and high energy costs during the year under review.

Need for confidence building policies:

The president of the LCCI, therefore called on the fiscal and monetary sides of the economy to promote growth-enhancing and confidence-building policies that would encourage private capital flows into the economy.

According to him, “fiscal and monetary authorities must develop a medium-term growth plan anchored on boosting local production, supporting ease of doing business, attracting private investment, developing physical and soft infrastructure, business-friendly regulatory policies, economic diversification, and employment generation among others.”

Commenting on the economic environment in 2022 and its effects on the manufacturing sector, the Director General of the Manufacturers Association of Nigeria (MAN), Mr. Segun Ajayi-Kadir, stated that despite the higher oil prices as well as the improvement in terms of trade, the expansion of the growth of the Nigerian economy remains sluggishly above the population growth rate.

The economic turbulence experienced in 2022 forced the manufacturing to record negative growth of -1.91 per cent in the Q3 of the year. The contribution of the manufacturing sector to the GDP also declined from 8.96 per cent in Q3 2021 to 8.59 per cent of real GDP in the third quarter of 2022.

“On a year-on-year basis, the sector grew by -1.91 per cent in the third quarter of 2022 compared to 4.29 per cent in the third quarter of 2021 and 3 per cent recorded in the second quarter of 2022. This represented a -6.2 percentage point and -4.91 per cent point decline from the growth witnessed in 2021 Q3 and 2022 Q2 respectively.

“The overall decline in both aggregate and sectoral performances could have far-reaching adverse effects on the manufacturers.”

Dominant among these is lower manufacturing turnover. The GDP growth slowdown will most likely result in higher unemployment rate. Coupled with high inflation rate, the economy is likely to face higher misery index that worsens the poverty level and further shifts consumers away from elastic manufactured goods. This will eventually result in drastic reduction of patronage and lower sales turnover.

In addition, the forex crisis bedeviling the sector is not likely to be resolved anytime soon, which would impact negatively on the drive to diversify the local economy through improved manufacturing activities.

Ajayi-Kdri said, “The negative growth of the sector’s GDP sends a strong signal to potential investors in the sector. The impending result is negative investors’ sentiments and pessimism against provision of critical raw materials, technology and technical know-how required to promote the industry.”

He pointed out that Nigeria’s path to economic growth, industrialisation and sustainable development has been compromised by inadequate attention to the numerous pressing challenges of the manufacturers who are meant to be the propellers of its long-term economic agenda.

Therefore, achieving a stable rapidly-growing economy would require taking head-on the daily bottlenecks confronted by business owners within the manufacturing sector, considering its active inter-linkages with other key sectoral drivers of the economy.

The Director General of MAN also listed forex scarcity, multiple taxation, and exorbitant interest rate, high-cost business operating environment, smuggling, insecurity, energy crisis and epileptic power supply among the leading challenges facing manufacturers in the country.

He called on the government to promote measures that would reduce the country’s reliance on imported products and raw materials by encouraging local sourcing through a comprehensive and integrated incentivised system since Nigeria is largely bearing the brunt of imported inflation.

A report by MAN that reviewed the fortunes of the manufacturing sector in the first half of 2022 showed a decline in the utilisation of local raw materials by Nigerian manufacturers from 53 per cent in 2021 to 52 per cent (year-on-year) in the first half of 2022, thus, indicating 1.0 percentage point decline over the period.

This was attributed to limited investment in domestic production of raw materials for utilisation in most of the sub-sectors, which is as a result of limited funding and policy incentives in the country.

The basic industrial chemical sub-sector, according to MAN, “faced severe inactivity in the first six months of 2022 due to lack of domestic production of basic chemicals. This, therefore, demands for the need to resuscitate the local refineries to encourage investment in petrochemical development in the country.”

Yet, the manufacturing sector was able to generate 8543 new jobs in the first half of 2022, higher than 8508 jobs achieved in the second half of 2021. The marginal increase in jobs created in the sector in the period under review was due to positive and continuous adjustments in manufacturing activities to accommodate the current economic hardship and sustain production by manufacturers.

“In line with the outcomes of surveys conducted by the association since 2013, the total cumulative direct jobs created in the manufacturing sector was estimated at 1,679,984 as at the end of the first half of 2022.

Specifically, eight thousand, five hundred and forty three (8,543) jobs were created in the first half of 2022 as against 7602 jobs recorded in the corresponding half of 2021 and 8508 in the second half of 2021,” MAN said.

For the Chief Executive Officer of the Centre for the Promotion of Private Enterprises (CPPE), Dr. Muda Yusuf, it was shocking that the Food and Beverage sub-sector were among the sectors that posted negative GDP growth Q3 ’22 by contracting by 4.05 per cent.

Yusuf said, “A striking feature of the GDP Q3 report was the contraction of the manufacturing sector which shrunk by 1.91 per cent. This is the first quarterly contraction of the manufacturing sector since 2020 when the economy slipped into recession. Of greater concern was the slump in the food and beverage sector which contracted by 4.05 per cent. This is the first contraction of the sector since the recession of the second quarter of 2020.

This development is a reflection of a major setback for the Nigerian manufacturing sector, which called for an emergency response by the government. The plunge in the manufacturing sector performance has profound implications for food inflation, food security and employment. The food processing sector has the biggest impact on jobs because of the strong backward integration content and high multiplier effect in the agriculture value chain.”

NECA’s View:

These might have accounted for the reason the Director General of NECA, Mr. Adewale-Smatt Oyerinde, described 2022 as a very challenging year for the organised private sector of the Nigerian economy.

Oyerinde said, “Year 2022 remains one of the most challenging years for organised businesses. The pandemic-inflicted leadership and sustainability challenges forced organisations to take extraordinary measures in real time, with zero planning” as things changed drastically and dramatically, leaving no industry across the world unaffected.

He said that Nigerian enterprises were forced to operate under excruciating circumstances, made worse by inherent systemic contradictions during the year.

“As organisations faced sustainability issues, they, at the same time, had to deal with rising energy cost, regulatory gangsterism, inconsistencies and contradictions in the fiscal and monetary policies, which has made doing business unattractive and created clogs in the wheel of attracting Foreign Direct Investment (FDI), rising inflation and increasing cost of doing business, which invariably reduced the capacity utilisation of industries,” he said.

“While it was gladdening to hear that government had jettisoned the proposed increases in excise tax, a more collaborative and evidence driven approach should be adopted for future changes.”

Oyerinde stated that, “it is no gainsaying that the country faces enormous challenges, mostly self-inflicted. We, therefore, urge the current and incoming governments to explore policy options as suggested and adopt a more robust, all-inclusive strategy, focusing not only on the diversification of the economy but also on the imperative to urgently reform the current fiscal structure to reflect fiscal federalism, promote healthy competition and drive productivity.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Industry

Golden Terra Oil campaign rekindles memories of love and tradition

Published

on

In the bustling kitchens of homes across Nigeria, something magical is happening. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of consumers nationwide.

For AlhassanSule, an engineer, watching the ad repeatedly reminds him of a time long gone, yet still etched vividly in his memory. As he watches the scene unfold on screen—a mother stirring a pot of soup, the aroma filling the kitchen—he can’t help but be transported back to his own childhood home.

Suddenly, he was a young boy again, sitting at the kitchen table, watching his mother cook with the same love and care. He could almost taste the flavors of her cooking, and feel the warmth of her embrace as she served him a bowl of steaming hot soup.

But it wasn’t just the sights and smells that brought tears to his eyes; it was the flood of emotions that accompanied them—the love, the warmth, the sense of belonging. In that moment, he realised how much those simple meals had meant to him, how they had formed the foundation of his most treasured memories.

As the ad came to an end, he finds himself smiling through his tears, grateful for the reminder of the love that had always been there, even in the simplest of moments. And as he reached for a bottle of Golden Terra Oil at the supermarket, he did so not just as a consumer, but as someone who had been touched by the power of nostalgia and the enduring bond of family.

The “Pour Pure Love” campaign emphasises the importance of creating an emotional connection with consumers by offering meaningful connections in addition to high-quality products.

Chief Marketing Officer, TGI Group, Probal Bhattacharya stated that the outpouring of positive reviews and engagement from consumers for the “Pour Pure Love” campaign underscores the enduring connection between Golden Terra Soya Oil and the moments of motherly love and care shared around the dining table.

“Our goal is to be more than just a product on the shelf – we strive to be a trusted companion, a source of inspiration, and a symbol of warmth and love. With the Pour Pure Love campaign, Golden Terra Oil pays tribute to all the world’s Moms for the warm tasty meals that fill our hearts and our souls with all the love that they pour selflessly into our lives,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia, and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

Continue Reading

Industry

Golden Terra Oil campaign rekindles memories of love and tradition

Published

on

In the bustling kitchens of homes across Nigeria, something magical is happening. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of consumers nationwide.

For AlhassanSule, an engineer, watching the ad repeatedly reminds him of a time long gone, yet still etched vividly in his memory. As he watches the scene unfold on screen—a mother stirring a pot of soup, the aroma filling the kitchen—he can’t help but be transported back to his own childhood home.

Suddenly, he was a young boy again, sitting at the kitchen table, watching his mother cook with the same love and care. He could almost taste the flavors of her cooking, and feel the warmth of her embrace as she served him a bowl of steaming hot soup.

But it wasn’t just the sights and smells that brought tears to his eyes; it was the flood of emotions that accompanied them—the love, the warmth, the sense of belonging. In that moment, he realised how much those simple meals had meant to him, how they had formed the foundation of his most treasured memories.

As the ad came to an end, he finds himself smiling through his tears, grateful for the reminder of the love that had always been there, even in the simplest of moments. And as he reached for a bottle of Golden Terra Oil at the supermarket, he did so not just as a consumer, but as someone who had been touched by the power of nostalgia and the enduring bond of family.

The “Pour Pure Love” campaign emphasises the importance of creating an emotional connection with consumers by offering meaningful connections in addition to high-quality products.

Chief Marketing Officer, TGI Group, Probal Bhattacharya stated that the outpouring of positive reviews and engagement from consumers for the “Pour Pure Love” campaign underscores the enduring connection between Golden Terra Soya Oil and the moments of motherly love and care shared around the dining table.

“Our goal is to be more than just a product on the shelf – we strive to be a trusted companion, a source of inspiration, and a symbol of warmth and love. With the Pour Pure Love campaign, Golden Terra Oil pays tribute to all the world’s Moms for the warm tasty meals that fill our hearts and our souls with all the love that they pour selflessly into our lives,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia, and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

Continue Reading

Industry

Terra Seasoning Cubes redefines value with Saver and Super Packs

Published

on

When it comes to seasoning, Terra Cubes has become one of the most popular household names in the Nigerian market. Its blend of carefully sourced natural ingredients which delivers consistent taste, rich mouth-watering flavor, and inviting aroma sets it apart from other seasoning cubes. Now, as part of its commitment to providing the best quality of Seasoning cube at an affordable price and convenient size, Terra Cubes has launched Saver and Super Saver pack.

Introducing the Saver and Super Saver packs, where quality, taste, and affordability converge to redefine your shopping experience. The new packs deliver the same premium quality and delightful taste you expect in a more convenient and cost-effective package.

With the Saver and Super Saver packs, gone are the days of frequent market visits to settle for small, individual packets. Instead, embrace the freedom, affordability, and convenience of purchasing required quantities at once.

Whether you are a homemaker stocking up for a family gathering, preparing for the week ahead, or simply looking to make smarter cost choices without sacrificing the great taste, mouth-watering flavour, and inviting aroma, that Terra Cubes is renowned for, the Saver and Super Saver packs are your ultimate companion.

The Saver pack is available in Chicken and Beef variants, containing 50cubes in a pack, while Super Saver pack is available in Chicken variant, containing 100cubes in a pack.

Group Executive Director – TGI, Deepanjan Roy, says the success of the Saver and Super Saver pack sizes is a result of the company’s resolve to put the interests of consumers first by seeking ways to continually excite and add value to their lives.

“We believe in going above and beyond to understand the needs and preferences of our consumers and the Saver and Super Saver packs are a testament to this commitment. These packs offer not only unparalleled convenience and value along with the assurance of premium quality and delightful taste,” he stated.

Chief Marketing Officer, TGI Group, Probal Bhattacharya expressed delight with the brand’s latest innovation; the Saver and Super Saver packs. With these packaging options, Terra Cubes is setting a new standard in value within the seasoning market.

“The Super Saver & Saver packs were born out of our understanding of our consumers, their need for a more convenient pack with the adequate quantity that seamlessly fits into their consumption and planned purchase behavior. These new offerings have been designed for consumers who want the right quantity of their favorite seasoning cube, Terra, in a pack size that balances convenience with superior value for money,” he said.

As Terra Seasoning expands its footprint in the market, the availability of the Saver and Super Saver packs underscores the brand’s dedication to catering to the varied requirements of customers while maintaining affordability.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisne experience. Every meal cookedwith Terra guarantees an enjoyable meal and a rich signature homemade taste experience.Available in Beef, Chicken, Srimp, and Jollof flavours, in various consumer-friendly pack sizes nationwide.

Tropical Genral Investments (TGI) Group isan international investment and holding company with diversified interests and investments acoss Africa, The Middle East, sia, and other emerging mrkets. TGI’s investments focus on driving inclusivity and value addition using locally sourced ra materials, state-of-the-art manuacturing facilities, and a highly sklled workforce to produce world-cass products that are consumed both locally and exported to global markets. Across markets, TGI roup owns over a hundred leadin brands in Fast Moving Cosumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

Continue Reading

Trending