Tiwa Savage, Paul Okoye, Gordons, Mike Ezuruonye, Odunlade unveiled as family planning campaign Ambassadors


Nigerian Urban Reproductive Health Initiative (NURHI) has unveiled top
musicians; Tiwa Savage and Paul Okoye, comedian Gordons and Nollywood
actors; Mike Ezuruonye and Adekola Odunlade, as ambassadors for the
Family Planning Campiagn 2016. The campaign, themed “Get It Together”,
will be officially launched with a music video that features the two
musicians – Tiwa Savage and Paul Okoye.

“Get It Together” is aimed at raising awareness about family planning,
emphasizing its benefits to men and women of reproductive age,
increasing contraceptive use among women and increasing access to
family planning services. This campaign is expected to better the
previous family planning campaign in Nigeria themed “Wait For Me”

Tiwa Savage and Paul Okoye
Tiwa Savage and Paul Okoye

which was launched in 1989. It kicked off with renowned artistes
Onyeka Onwenu and King Sunny Ade releasing two songs titled ‘Choices’
and ‘Wait For Me’, with the latter track sung in Pidgin. Impact
assessments revealed that it was a resounding success as family
planning awareness which stood at 45% in 1990 climbed to 75% awareness
by 1993. Contraception prevalence in Nigeria also increased from 3.5%
in 1990 to 10%in 1993.

The first phase of NURHI began before the global resurgence in
interest in family planning, and before the Nigerian government had
made commitments on the global stage.

While Tiwa Savage and Paul Okoye are National Ambassadors, Gordons,
Mike Ezuruonye, Odunlade Adekola, and Aliu Nuhu are ambassadors
representing the South-South, South-East, South-West, and Northern
regions of Nigeria.