Author: Richard Dare Ajiboye Publisher: Anchor Communications Ltd Reviewer: Goke Ilesanmi One of the ways to get smooth career advancement is mastery of effective management of one’s boss. This is especially imperative because it is the boss…
Author: Elekima Ekine Publisher: ATR BOOKWORKS Reviewer: Goke Ilesanmi It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another.…
By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience…
By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this…
Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber…
By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other…
By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your…
Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number…
By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of…
Author: Roger Dawson Publisher: Elpac Publishing Reviewer: Goke Ilesanmi Persuasive skills are greatly required whenever we want to convince people. This is why I want us to examine this text “Secrets of Power Persuasion for Salespeople” this…
