Authors: James Robbins and Barbara Jones Publisher: Chain Store Publishing Reviewer: GokeIlesanmi James Robbins and Barbara Jones, co-authors of this book are business communication experts of note sought after the world over, especially in the United States of America.…
By Goke Ilesanmi Another concept critical to effective business communication is grammatical voice. Communication is simply defined as the process by which information is shared between two people or organisations, or among individuals, etc. We need to be very conscious…
By Goke Ilesanmi Last week, we further discussed technical feasibility, another segment of a feasibility study. We examined other sub-segments such as equipment required; packaging and staffing levels, etc. We explained that the weight of food that should be processed…
Authors: David McNally and Karl D. Speak Publisher: Jetmove Publishing Reviewer: GokeIlesanmi Anyone that wants to succeed in life needs to create and build a personal brand. That is why we are examining this text entitled “Be…
By Goke Ilesanmi Last week, we examined the technical feasibility, another segment of a feasibility study. We said it contains other sub-segments such as production planning; weights of raw materials and ingredients; equipment required; packaging and staffing levels, etc. We…
By Goke Ilesanmi Last week, as regards market analysis, we said although telephone or posted questionnaires are possible, in most developing countries, it is better to conduct a market survey by going out into areas where the producers expect to…
Author: Bradley Sugars Publisher: McGraw-Hill Reviewer: Goke Ilesanmi This text entitled “The Real Estate Coach” with the subtitle “A Story of Real Estate Investment Success”, is written by Bradley Sugars, a renowned entrepreneur, author and business coach…
By Goke Ilesanmi Last week, we said a business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. We added that whether you want to…
By Goke Ilesanmi In this discourse, we will be examining the importance of communicating the viability of your business through effective feasibility studies and business plans. A business plan is a formal document that communicates the direction of a business…
By Goke Ilesanmi Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain processes. And two processes which can have a major impact on a company’s profitability…
