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has highlighted the strategic role that customers and employees play in the growth and survival of its various businesses, describing both stakeholders as the “blood that businesses need to grow.”
This announcement came as the company celebrated the 2024 annual Customer Service Week with the theme “Above and Beyond.”
Speaking at the grand finale of the week-long celebration, Group Coordinating Director Wunmi Eniola Jegede emphasised the importance of these key stakeholders, stating, “No business can survive without these two key stakeholders. This week presents the company another good opportunity to celebrate our customers who have continued to keep our businesses going across all our subsidiaries. The customer is king, and we recognize the logic behind this popular saying.”
She added, “The customer determines whether a business survives or not through their loyal patronage or shifting to another business. That’s the reason we have designed an exceptional customer experience that meets and exceeds the expectations of our customers.
“Either through our innovative products and services or experience through our different touchpoints, we strive at all times to satisfy their yearnings. Our staff are not left out of the celebration as we recognize the critical role they also play in the business through their commitment, enthusiasm, and dedication to duties which have made our customers keep coming back.”
Commenting on this year’s theme, Group Head of Marketing and Customer Service, Catherine Abuah highlighted the importance of stellar service delivery, urging employees to treat customer service as crucial for both external and internal customers, including colleagues.
“Exceeding the customer’s expectations, going the extra mile, that’s what sets us apart,” she said.
In a weeklong celebration of excellence and dedication, SIFAX Group marked this year’s Customer Service Week with a series of engaging activities across its subsidiaries.
These activities included interactive sessions, workshops, team-building exercises, health talks, medical screenings, roleplay by senior executives, and appreciation visits to key customers, among others.
