Samsung unveils redefined consumer products in Nigeria

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L-R: Managing Director, Samsung Electronics Nigeria, Mr. Caden Chiyeon Yu, Nollywood Actress, Toni Tones, Head, Consumer Electronics, Samsung Nigeria, Oluwaremilekun Adesola-Ogunsan and Executive Director, SIMS Nigeria Ltd, Ike Eyisi at the launch of Samsung Consumer Products in Lagos, recently

By Ibiyemi Mathew

Samsung Electronics Nigeria has unveiled its redefined 2020 consumer products range.

The launch which held in Victoria Island, Lagos showcased the latest in its revolutionary and innovative QLED and Crystal UHD Television Series along with Wind Free Air Conditioners, Side by Side Refrigerators and Drum Washing Machines.

Keeping with its resolve to utilize its transformative ideas and technologies to shape the future and inspire the whole world, Samsung has once again demonstrated its determination to continuously redefine the living space and entertainment of its customers.

According to the Managing Director, Samsung Electronics Nigeria, Mr. Caden Chiyeon Yu, “QLED uses exceptional and revolutionary technology which offers an unparalleled visual and auditory adventure from the comfort of your living room. QLED series is available in 4K or 8K and from 583  to 98,” and was designed with options to fit any space and budget.”

For Crystal UHD Television, Mr. Yu said, with cutting-edge Crystal Display, the new Crystal UHD TV will bring high-resolution content to life in a whole new way, delivering a viewing experience like never before in a mainstream UHD TV.

Also showcased at the launch were the new Windfree Air Conditioner, Drum Washing Machines and Side by Side refrigerators.

The Windfree Air Conditioner is designed specially with the latest technology to provide coolness in quick time while ensuring that users don’t experience any chills throughout its use. It also has an in-built digital inverter which reduces energy consumption by 73 percent.

The newly introduced drum washing machine of 2020 from Samsung is very efficient and is built with eco bubble technology which allows it to provide cleaning of very dirty garments or clothes without the use of water.

Futhermore, the new Side by Side Refrigerator was built with Spacemax technology which has enabled Samsung to offer more spacious interior without increasing the external dimensions or compromising energy efficiency.

Also speaking at the event, the Head, Consumer Electronics, Samsung Nigeria, Mrs. Oluwaremilekun Adesola-Ogunsan, stated that, “Samsung understands the economic difficulties currently being experienced in the country and has consistently produced pocket friendly premium consumer products. We are  very consistent in our approach as we understand that our customers like the good things of life and we have provided that without compromising our standards.

“So I can say boldly that there is a Samsung for everybody regardless of your income stream,”she added.

In 2019, the Samsung consumer range of products received universal praise for its innovative quality and design and numerous pioneering features.

This year Samsung has added even more beneficial features which its customers will appreciate in great deal.