Ounjé Eko: MoMo PSB joins Lagos state to promote food security
By Seun Ibiyemi
MoMo PSB has renewed its partnership with the Lagos state government to roll out the second phase of its Food Discount Markets ‘Ounje Eko initiative, to promote food security and financial inclusion.
In March 2024, the Lagos State Government rolled out the first phase of this initiative to alleviate the eco nomic burden on residents by offering essential food items at discounted prices across 57 markets in Lagos State.
At a recent event, the Lagos State Commissioner for Agriculture and Food Systems, Ms. Abisola Olusanya, revealed that Governor Babajide Sanwo-Olu approved the expansion of the second phase of this initiative, following public demand.
With food prices soaring due to inflation—now at a staggering 40.9%—many households are finding it harder to afford basic staples.
This initiative is set to make areal difference, tac kling the rising costs and helping to ensure that more families have access to affordable food. in a show of support for Ounje Eko Phase 2, the MoMo PSB team, led by Head, Internal Audit, Dr. Howard Edafe, recently donated some items including 87 co-branded shopping carts, 136 co-branded weighing scales and 100 MoMo-branded aprons, contributing to smooth operations at the Lagos Fresh Food Hub in Mus hin.
Speaking on the Ounje Eko initiative, Head, Internal Audit at MoMo PSB, Dr Howard Edafe said “we believe that every individual deserves access to basic necessities, and we appreciate the Lagos State Govern ment’s efforts in making this @ reality.
We reaffirm our commitment to support initiatives that drive positiv e change and improve the well-being of our community. Together, we can create a brighter, more prosperous Lagos for all, and we look forward to strengthening our partnership with the Lagos State Government to achieve this vision”.
The second phase which commenced in September will run for eight weeks across 64 designated locations including the 57 LGAs/LCDAs.
Lagosians will enjoy a 25% discount on a variety of food items, including Rice, Beans, Garri, Bread, Eggs, Tomatoes, Pepper, Tatashe, and Onions. Through this partnership, MoMo PSB becomes one of the payment service partners for this initiative, offering digitised payment solutions to customers to ensure seamless transactions.
The collaborative effort between the Lagos State Government and MoMo PSB partnership restores hope amidst Nigeria’s economic challenges.
This initiative extends beyond the provision of discounted food items and convenient payment options. It also reveals the potential of partnerships in addressing difficult situations like food insecurity and financial exclusion.
