The Nollywood actress, Enemchukwu Chinelo Rosemary, also known as Ifediche (Queen), has been appointed a brand ambassador of Jigbo Instant Africa Salad.
The product is being manufactured and packaged by Mitchelle Foods Enterprise Ltd., Enugu.
Unveiling its brand ambassador on Tuesday night in Enugu, the Managing Director/Chief Executive officer (CEO) of the company, Mr Kingsley Okah, said Enemchukwu represents what the company does.
Okah said most of her stories and roles in movies are stories about family, togetherness, unity and oneness which is exactly what Jigbo Instant Africa Salad represents.
“This is why we go into alliance with her and she has quintessential character, distinguished herself in the area of acting and we did not find it difficult in endorsing her
“Today, she has become part and parcel of our company and we are happy about our decision,” Okah said.
The managing director added that the endorsement would only last for one year and renewable every one year.
On what Enemchukwu is expected to do as the company’s brand ambassador, Okah said she is expected to take the message about the product to the world.
Explaining the product, Okah said Jigbo Instant Africa Salad is the first-ever, locally-produced Cassava Noodle, approved by the National Agency for food Drug Administration and control (NAFDAC).
He said further that the company has also received certification of the food and Drug Administration FDA of the United States of America (USA).
Okah said the product had nutritional values as it contained high content of vitamins and minerals with 100 per cent organic and without preservation.
He, however, advised Nigerians to desist from consuming too much preservative food, stressing that they should stop dying of cancer but go back to natural foods.
“Our mission and vision is to see that Jigbo Instant Africa Salad replaces any other noodles in Nigeria and across Africa,” he said.
Responding, Enemchukwu expressed delight over the endorsement and pledged to be a good brand ambassador of the company.
“I am really happy for being part of this family. It is really hard for companies to pick one as a brand ambassadors.
“But for them to find me worthy, I am really grateful and I feel happy, blessed and favoured,” she said.