MultiChoice on Monday said that it would not effect a price increase on any of its DStv bouquets in April as usually done.
It said, barring any further external economic shocks, it did not anticipate a price increase in 2016.
The company stated this in a statement it made available to our correspondent, saying that the subscribers, its biggest asset, were suffering, thus it had absorbed some of the “pains” associated with the rise in dollar exchange.
“It has been a tough year for Multichoice Nigeria. Our markets have suffered because of commodity and oil price weakness, coupled with the huge devaluation of local currencies. Most of MultiChoice’s costs are incurred in dollars forcing us to pass through price increases in 2015. Nevertheless, we continue to take financial strain,” the statement read.
The Managing Director for MultiChoice Nigeria, John Ugbe, signed the statement.
“Subscribers are the reason why we exist, so we commit to bring you the best possible content at the most affordable price. We want you to have a great in home viewing experience and the best local and international television entertainment,” it also read.
“We started this journey last month when we launched two new SuperSport channels in order to bring the English Premier League, La Liga and the EURO 2016 tournament to DStv Compact subscribers and we are not stopping there.
“This April, DStv channels will showcase the best and latest upcoming new seasons of popular series including the highly-anticipated Season 6 of Game of Thrones starting on M-Net Edge, Express from the United States, along with the brand new telenovela, Hush, on Africa Magic Showcase and The Voice: Nigeria,” the statement read in part.
It added, “Subscribers will also be spoilt for choice with a variety of local and international entertainment shows available on their DStv bouquets including a new telenovela on Zee World, East Meets West while a ‘Wedding Season’ film marathon theme on Universal channel will warm viewers’ hearts with its selection of romcom titles.
More themed film marathons await on Studio Universal where ‘Manscape’, ‘April Fools’, ‘Getting Away With it’ and a Steven Spielberg marathon will provide plenty of laughs and thrills.