Nigeria’s cultural economy flourishes on global stage — Minister

The Minister of Art, Culture and Creative Economy, Hannatu Musawa, says the ministry is engaging with the international arts industry for collaboration toward fostering partnerships and attracting inward investment.

Musawa said this in a statement issued by her Special Assistant on Media and Publicity, Nneka Ikem-Anibeze, on Thursday.

The minister said this aligns with President Bola Tinubu’s economic diversification strategy, aiming to enhance the global recognition of Nigeria’s creative arts sector.

According to the minister, the month of February has seen unprecedented levels of recognition on the global stage for Nigeria’s creative arts.

“On Feb. 3, four Nigerian artistes – Burna Boy, ASAKE, Davido and Ayra Star – were nominated at the Grammys, the international music industry’s most prestigious awards event.

“Last Sunday, the NFL Super Bowl featured an inspiring commercial titled, ‘Everyone Has a Role to Play,’ directed by Nigerian photographer and filmmaker Andrew Dosunmu.

“The TV advertisement was rapturously received by viewers all over the world.

“This weekend, the focus shifts to the animation sector. Renowned illustrator and director, Shofela Coker, has been nominated on three categories at the industry-leading Annie Awards in Los Angeles.

“This is the first time that a Nigerian has been nominated, and Coker is the first African to receive three nominations.”

Musawa said during her recent trip to Los Angeles for the Grammys, she met with leading industry figures to explore ways in which Nigeria could build greater pathways for young talent to reach their global potential and improve opportunities at home.

According to her, the ministry’s strategy is reflective of the fact that the nation’s burgeoning arts scene is gaining in popularity the world over, with music, film, fashion and visual arts at the vanguard of an increasingly globalised sector.

“African art and culture is surging in popularity, and Nigeria is riding the crest of a wave with its unique art forms, which the whole world is truly embracing.

“Our artistic community forms an integral part of our cultural economy, which we are aiming to significantly expand in the coming years,” she said.

Musawa said this was part of the nation’s drive to attract investment and facilitate greater opportunities for Nigeria’s creative classes.