Over the years, MTN Nigeria has sustained giving back to the society where it operates. However, with the COVID-19 pandemic, the telecommunication giant has step-up its Corporate Social Responsibility (CSR). Idris Bakare writes on MTN Nigeria effort to support the federal government in tackling the deadly virus.
With the world turned upside down by the coronavirus, businesses are faced with one of the greatest challenges in history but astoundingly, the Nigeria telecommunication sector, being the fastest growing market supporting the Gross Domestic Product (GDP) of the country has raised up to the occasion to support federal government in tackling COVID-19.
During this pandemic, millions were forced to stay at home amid the outbreak have driven up the demand for online Mobile transaction, digital marketing, streaming services etc, and there is a high probability of data consumption going up.
Given the impact of Telecommunication to Nigerians, MTN Nigeria, the country’s biggest mobile phone service provider, has being a friendly network to Nigeria during this period of pandemic, giving Nigerians several degree of bonuses on its network.
MTN with 38.06per cent of the market share, supported over N500 million worth of airtime, data and analytics, through the Nigerian Governors’ Forum (NGF) to support State governments in facilitating communications during the period of lockdown imposed by the Federal Government. It has also provided up to 300 free SMS per month for all its subscribers, ensuring that they can communicate with loved ones daily.
As at May 15th 2020, MTN Nigeria has provided more than two billion free SMS sent by over 40 million subscribers; About 3,000 Terrabytes of free data utilised to access zero-rated health websites, and access to Ayoba, our partner messaging app; Over 1.7 Million free money transfers by about 100,000 people using the MoMo Agent Network (offer ended on May 1st).
In a statement obtained from MTN in April, the telecommunications giant explained the reason behind the freebies it is giving to consume during this period.
According to the statement, “during this extraordinary time, it is vital that we are able to stay connected to the people we love, and to the tools and information we need to live and work. We understand this, and recognise the immense importance of reliable telecommunications services during this period and have taken the necessary steps to ensure that the services we provide remain available to our customers, in spite of the disruption. This is why our initial priority has been to focus internally on our systems, processes, structures.”
“Despite this, it is important to understand that our networks have come under unprecedented pressure as demand has grown rapidly. While all networks ensure there is significant redundancy in place to support peak periods, the level of demand we are seeing consistently exceeds those levels and so, with our regulator, policymakers and colleagues in the industry, we are focused on increasing capacity and sustaining that capacity where it is most needed.”
“As we continue to work with our stakeholders to assure operational sustainability, we are concentrating on the areas where we can provide the most effective support to the Federal and State governments. A significant part of our commitment is to ensure that our infrastructure can be utilised effectively by health services to guarantee they can carry out their duties. That’s why we have partnered with the NCDC to provide its staff with access to voice and data services, telephones and toll-free lines to co-ordinate their response. The NCDC is at the frontline of our response and needs to be given every chance to contain COVID-19.
“We are supporting government at federal and state levels with communication systems, analytical response management and risk profiling. These tools will enhance the capacity and preparedness of each state to manage the outbreak proactively, enabling them to identify the vulnerable segments of the population who require social intervention during the lockdown.
“In addition, we are partnering with State Governments through the Nigerian Governors Forum to ensure they stay connected during this period and continue to deliver governance remotely. We are committed to providing this support for as long as necessary and will expand it if the pandemic becomes more acute.
“One of the most important needs in this digital age is the ability to access reliable, validated information about the nature of this pandemic and how to protect yourselves. That is why our partnership with the NCDC includes a channel enabling the distribution of health information to all our subscribers as needed, and free access for subscribers seeking information from the NCDC through their toll-free lines or on the NCDC and Federal Ministry of Health websites.
“We know that many of us are complying with the government’s order to stay at home. To ensure that all our subscribers, but most importantly those in the most vulnerable situations, can continue to communicate with and support their loved ones and friends, we are providing every subscriber with up to 300 free SMS messages per month; and our Y’ello Digital Financial Services subsidiary has suspended transaction fees for all money transfers using the MoMo Agent Network.
“Recognising the challenges currently faced by small businesses at this time, MTN – which serves about 2000 SMEs, has also provided all SME customers of its enterprise business with one less thing to worry about: 30 days grace on their March invoices. SME’s unable to pay March invoices will enjoy uninterrupted services through April. This ‘grace period’ is aimed at mitigating the impact of the shutdowns on small businesses, which are the engine of our economy. It will be further assessed as the situation evolves.
“Finally, we understand that access to telecommunication services is only one aspect of the solution that Nigeria needs. Access to healthcare, including the ability to identify and contain the infection, is vital. That is why the MTN Foundation has committed N500 million towards addressing emerging medical needs,”the statement read.
The MTN Chairman Ernest Ndukwe said; “the threat that COVID-19 represents to Nigeria requires an unprecedented response from the public and the private sector. We must all work together to develop and deliver the solutions that will allow us to contain this threat and protect the most vulnerable in our communities across the country.
“This first phase of support is targeted at the interventions that we are best positioned to deliver at this stage. As the situation evolves, we are fully committed to deepening and extending these commitments in order to provide all the support we can to the government, and to our people. It is only by working together, that we can overcome this challenge. I would like to take this opportunity to recognise the collaborative spirit with which all stakeholders are working to contain COVID-19.”
“We all have a role to play in stemming the upheaval we have seen brought on by this pandemic globally. To protect each other, our families and keep the most vulnerable in our communities healthy we must all make it a priority to STAY SAFE. Listen to health experts, be disciplined about personal hygiene and practice social distancing. Working together, we can change the course of this pandemic. And because ‘We are good together,’ we will get through this.” He said.”
Commenting on the support of MTN during this pandemic, CEO MTN Nigeria, Ferdi Moolman said, “Since webegan providing 300 free SMS’s per month to our subscribers more than two billion SMS’s have been sent by more than 44 million subscribers demonstrating the universal appeal and accessibility of SMS as a communications service. We are proud to have been able to reach so many people and are committed to continuing to provide this service. As we continue to navigate this pandemic, we are focusing our efforts on trying to ensure no one is left behind,”he said.