Infotech
Meta reveals behavioural insight on Nigerian shoppers during Ramadan to guide advertisers
Meta presents the 2023 Ramadan insight study to explore the significant opportunities that comes with the #MonthOfGood season.
To better understand the behaviours of people who observe Ramadan and who shop for this season, Meta has released the results of its annual global consumer research which was conducted in partnership with YouGov, a global public opinion and data company.
The study, titled ‘Ramadan and Eid Study,’ included over 18,000 respondents from 12 countries, including Nigeria during Ramadan in 2022. The results show that the booming e-commerce industry is significantly driving the digital economy in Nigeria. The average number of Reels created per day in Nigeria increased by +4 per cent in the week after Eid vs the week prior to Eid. This reflects the transformation that Ramadan brings, with people showing a renewed sense of purpose. The research also highlights that 77 per cent of shoppers or observers in Nigeria felt more connected to a brand after seeing Ramadan or Eid content on Facebook or Instagram.
Ease of shopping during Ramadan is also a priority, with 84 per cent of shoppers or observers in Nigeria agreeing it’s easier to complete their Ramadan shopping with personalised product and gift suggestions.
Furthermore, 88 per cent of shoppers or observers in Nigeria feel more connected to a brand through instant messaging during Ramadan and Eid. The research also shows that 78 per cent of shoppers or observers in Nigeria report spending more time watching videos online during Ramadan and Eid.
Ramadan represents an opportunity for brands to build trust among shoppers, with 81 per cent of shoppers or observers in Nigeria being more likely to trust a brand that partners with a trustworthy creator. Charitable donations are in the top five actions taken after viewing creator content during Ramadan. The use of augmented reality (AR) also has an influence on purchasing decisions, with 91 per cent of shoppers or observers in Nigeria who have used or are open to AR agreeing that these interactive and empowering experiences have an impact on their purchasing decisions.
In addition, almost four in five shoppers or observers in Nigeria enjoyed personalised shopping experiences through Meta technologies, further highlighting the opportunities for businesses to connect with this diverse community of shoppers and observers.
Regional Director for Sub-Saharan Africa at Meta, Enitan Denloye, says, “The 2023 Ramadan season is an opportunity for businesses to meaningfully connect with shoppers and observers and unlock new opportunities for discovery. By understanding the behaviours and attitudes of shoppers, which is made available from this study, businesses can leverage the shift in mindsets and effectively reach their vast and diverse communities.”
Businesses in Nigeria can also leverage Meta’s local presence through Ad Dynamo, Meta’s Authorised Sales Partner, who are available to provide tailored marketing solutions for brands and also to help brands build strong connections with existing customers while acquiring new ones.
Nigeria’s leading digital infrastructure solutions and services organisation, Galaxy Backbone (GBB) has recently attained the global MSECB certifications in Management systems; the ISO 9001: 2015 standard – Quality Management Systems (QMS) and the ISO 22301:2019 standard – Business Continuity Management Systems (BCMS). These certifications re-affirm the organisation’s commitment to delivering exceptional and excellent services that enhance the sustainability and reliability of solutions provided to organisations by GBB.
In an era marked by rapid technological advancements, organizations need trusted partners driven by its commitment to provide world class services, like GBB to navigate the complexities of modern times. With these latest certifications, GBB has further positioned itself as a reputable organisation, that public and private sector organisations can rely on in their digital transformation and business sustainability journey.
According to GBB’s Managing Director/CEO, Professor Ibrahim A. Adeyanju, these certifications re-affirm the commitment we have consistently made to our customers.
In his words; ‘we are excited about these certifications, we have earned, coming at a time when customers, stakeholders and the government are searching for organisations like ours to rebuild the confidence in the system. I am proud of everyone at GBB who worked hard to ensure we attained this height and who continuously work tirelessly to provide excellent services daily’.
The ISO 9001:2015 certification, highlights Galaxy Backbone’s dedication to providing high-quality services that consistently meet and exceed customer expectations. It also underscores the organisation’s commitment to continuous improvement and customer satisfaction across all aspects of its operations.
On the other hand, the ISO 22301:2019 certification showcases GBB as that organisation committed to institutionalizing business continuity management system processes to enhance business sustainability and resilience. This certification demonstrates GBB’s commitment to maintaining uninterrupted business operations, even during unexpected disruptions like natural disasters, cyber-attacks, or other emergencies.
Galaxy Backbone is the digital Infrastructure platform at the forefront of providing cutting-edge Cloud, Colocation, Connectivity and Cybersecurity solutions and services to organisations. The company is dedicated to fostering reliable partnerships with key stakeholders and service providers in expanding fibre connectivity across cities and local communities.
By Blessing Emmanuel, Abuja
The Federal Government is expected to launch a pilot phase of its data exchange system by year end, Minister of Communications, Innovation and Digital Economy, Bosun Tijani has revealed.
Tijani made this known via his X (formerly Twitter) handle in response to recent allegations that the National Identity Number (NIN) slips are being sold for N100.
Reacting, Tijani confirmed that he has engaged with his colleague, the Minister of Interior, who oversees the National Identity Management Commission (NIMC).
He assured that the ministry and the NIMC are actively addressing the issue. Moreover, the year-old National Data Protection Commission (NDPC), under his supervision, has established data compliance mechanisms across all Ministries, Departments, and Agencies (MDAs) and has launched a thorough investigation into the alleged breach.
The Minister went on further to outline some of the measures he has implemented since his appointment to enhance the application of technology in government while acknowledging historical challenges.
Narrating his antecedents, Tijani said thus: “In October 2023, we released a whitepaper detailing his vision for leveraging technology to improve government processes and drive economic prosperity. The whitepaper, available [here](https://b.link/NigeriaDPI), has guided the ministry’s activities, particularly in strengthening data security and preventing breaches.
“For context, in October 2023, a few weeks after my appointment, I released a whitepaper (which you can find here – b.link/NigeriaDPI), elucidating my position on technology application within the public service and our proposed approach to leveraging existing investment in technology to accelerate economic prosperity through improved government processes.”
“While some may not have recognised the relevance of that publication, it has shaped our approach and activities towards strengthening the use of technology in government while protecting the nation and our citizens.”
“The very last paragraph of the whitepaper speaks clearly to how our approach will address and mitigate against issues around data breach and make our systems secure.
“Since the release of that document, we have initiated the following: Presentation to kick off an alignment with all permanent secretaries highlighting the importance of a structured Digital Public Infrastructure (DPI) approach and the need for Data Exchange across MDAs to strengthen Nigeria’s cybersecurity oversight for critical DPI.
“A 2-day workshop with Directors of ICT across all MDAs to enlighten and initiate a plan to strengthen DPI in Nigeria.
“Launched the #DevsInGovernment – a community of practice for all civil servants responsible for technology within the government which serves as a platform for enlightening and securing buy-in across the ICT cadre.
“Launched the Responsible Data Management Course for Civil Servants (a partnership between the NDPC & Datadotorg) to improve on data handling and protection across government institutions.
“Workshop with the Centre for Digital Public Infrastructure, to assess the status quo and agree on an implementation roadmap for DPI in Nigeria.
“Conducted deep dives and knowledge exchange workshops on DPI and data exchange with Finland & Estonia as part of the design process for our Data Exchange System.”
He further expressed optimism that by the end of the year, a pilot of the data exchange system will be in place, covering at least five MDAs.
Tijani noted that the system aims to support Nigerians through critical life events by ensuring secure and efficient data handling.
The Minister also called on Civil Society Organisations and interested parties to engage with the whitepaper and participate in strengthening Nigeria’s DPI.
By Afolabi Ifeoluwa
In a strategic move to elevate digital literacy to 70 percent by 2025, the National Information Technology Development Agency (NITDA) is collaborating with Afre.lib Academy.
During a visit by Afre.lib representatives, led by Executive Director of Operations Mrs. Joice Gomina, at NITDA’s Corporate Headquarters in Abuja, Director General Kashifu Inuwa CCIE outlined the Agency’s innovative strategies and commitment to digital education.
The collaboration aims to co-host Afre.lib Academy’s bootcamps in August, the 2024 Tech and Career Expo in September themed “Tech for Earth,” and provide support for Tech Challenge Winners. Inuwa emphasised three focal areas for digital literacy: revamping formal education curricula with digital skills, developing an Edtech platform for informal learning accessible in local languages, and enhancing digital competence among the workforce.
Inuwa assured the Academy of NITDA’s support, highlighting the shared vision of fostering IT development. Plans include establishing Innovation Hubs in each state and creating tech clubs in schools. Mrs. Gomina highlighted the Academy’s efforts to address the digital divide between students and teachers and to promote responsible use of technology.
The Academy demonstrated prototypes developed by children from their training programs, showcasing the potential of their initiatives.
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