In today’s world, shoppers are confronted by so much information and choice whether it’s clothing options or retailers to choose from which can be quite overwhelming. The change in how people work and live from home has also largely influenced people’s fashion choices thus creating a new order.
In the bustling city of Nigeria’s commercial capital is a fashion brand seeking to stand out amongst several others. One of the brands leading this new order is a fashion brand Sparks by Splendour. Established in 2019, in a small space in Magodo Phase 2, Lagos, the fashion brand is driven by creativity and the desire to innovate within the realm of fashion and it is led by Elekwachi Ifeanyichukwu .
Placing emphasis on inclusivity and diversity, with a shift towards more representative and authentic portrayals of beauty and style, Sparks and Splendour has over the years being involved in creating timeless pieces for clients ranging from entertainment to hospitality to religious leaders to business leaders across several others.
When asked on what makes the brand stand out, Ifeanyi said he envisions Sparks and Splendour as a prominent force in the fashion industry, known for innovation, quality, and commitment to sustainability.
“Our brand will have expanded its reach globally, with flagship stores in major fashion capitals and a strong online presence,” he said.
“For us, fashion is more than just clothing; it’s a form of self-expression, art, and culture intertwined. It’s about creating pieces that not only look good but also make individuals feel confident and empowered. Our idea of fashion revolves around blending timeless elegance with contemporary trends, ensuring that each piece tells a unique story and resonates with the wearer’s personality,” Ifeanyi said.