By Moses Adeniyi
Lagos Leading traffic station, the Lagos Traffic Radio (96.1FM), has launched an online advertising platform aimed at offering an added option for businesses and organisations to reach their clients and consumers via the station.
This is just as the Station has offered a three month free
advertising window between the space of October through December 2021 to encourage prospective advertisers seeking to take advantage of getting their messages across to the teeming audience of the LTR Online Advertising Platform.
According to a statement signed by its General Manager, Tayo Akanle, a copy of which was made available to our correspondent, the Online Marketing and Advertising Platform was borne by the need for the station to broaden its horizon for the fulfillment of its mandate.
The General Manager further mentioned that the drive informing the initiative was borne out of the need to turn local products and services into global brands using the exponential reach of the online platform of the Station.
Explaining the modalities of the platform, Akanle said, “it is an inventive way of providing additional platforms for prospective advertisers to showcase their products and services beyond the terrestrial space.”
According to him, “the official online platforms especially on Facebook and its Website have been carefully designed to accommodate various brands and services across Lagos and beyond.”
“The Online advertising platform will not only complement the Station’s hugely followed terrestrial space for those wishing to drive their products and services to a new level, but also bring visibility for such brands.
“Advertisers Brand Executives and Business-owners should leverage the immense opportunities provided by this online platform which carries a sea of plural possibilities,” Akanle said.
He however, enjoined “all advertising practitioners and those desirous of taking their products and services to astronomic heights to take advantage of this online advertising platform to fortify their businesses,” stating that “the initiative is coming at a time when the habiting economic climate which was caused by the coronavirus pandemic, was on a resurgence drive.”
He further enjoined all and sundry to take advantage of the three-month moratorium to savour the richness of this digital space.
The statement read partly: “The launch of Lagos Traffic Radio Online Platform for Advertising is another innovative step aimed at expanding its tentacles in the broadcast space using multi-media practice as a tool of attainment. This initiative follows recently introduced steps taken by the organisation towards improving the brand and building a solid foundation for more participation in the digital communication atmosphere.”