Kia reveals electric flagship SUV
Kia Corporation revealed full images of the exterior and interior design of the Kia EV9, its first three-row electric flagship Sports Utility Vehicle (SUV), which encapsulates bold styling and sophisticated elegance inside and out. The Kia EV9 represents a pivotal step forward in the company’s journey towards becoming a sustainable mobility solutions provider.
A statement sent to newsmen explained that the bold and confident visual presence of the EV9 is inspired by Kia’s ‘Opposites United’ design philosophy, which harnesses the creative tension generated by the divergent values of nature and modernity to deliver a harmonious whole. Kia’s designers have fused a unique combination of sleek, sculptural shapes and assured, assertive geometry to deliver a strikingly contemporary yet gracefully serene SUV.
“The Kia EV9 breaks new ground, aiming to redefine standards for design, connectivity, usability and environmental responsibility,” said Karim Habib, Executive Vice President and Head of Kia Global Design Center. “The Kia EV9 offers customers an exceptionally high-quality proposition and a fresh EV perspective in the family SUV sector. This new vehicle typology provides instinctive experiences and excellent comfort for not just the driver, but all occupants, through innovative use of space, technology and design.”
Exterior design: paving new paths for future electric SUV design
Guided by the brand’s ‘Opposites United’ design philosophy, Kia’s designers strive to create vehicles with unprecedented visual appeal. In particular, the ‘Bold for Nature’ pillar of the ideology, which inspires the combination of elements from the natural and material worlds, has played a key role in forming the exterior design of the EV9. The result is a vehicle that effortlessly combines an undoubted aura of rugged capability for all conditions, with the serene calmness of a sophisticated EV that paves new paths for future electric SUV design.
The front of the EV9 is denoted by simple clear-cut lines and body surfaces, which exude confidence, clarity and calmness in equal measure. Accentuated by the ‘Digital Pattern Lighting Grille’ and striking vertical headlamps, the EV9’s signature ‘Digital Tiger Face’ imparts a visionary and futuristic look and feel. The Digital Tiger Face features two clusters of small cube lamps within the bodywork adjacent to each headlamp. The EV9’s innovative ‘Star Map LED daytime running lights (DRL)’ creates a new illumination experience and delivers a sophisticated animated lighting pattern that will denote Kia’s Digital Tiger Face for the brand’s future EV models.
Formed from a polygonal design language, the side profile of the EV9 effortlessly combines a strong and indisputable SUV identity with exceptional aerodynamic efficiency. Dynamic triangular fender structures and highly pronounced geometric wheel arches combine with the fuselage body, unifying the polygonal elements into a cohesive structure that presents a determined look. Flush door handles and a tapered back roofline gives a sense of smooth and efficient motion.
At the rear of the vehicle, the simple, clean lines of the tailgate, which are elegantly detailed by the slim rear lights that mirror the design of those at the front, further reflect the EV9’s strong and confident stance.
