Hollandia Unveils Campaign for the Festive Season
The festive season is well and truly in full swing and of course that means lots of delicious food and perhaps a little more beverage than we normally consume. It is time to enjoy all the season has to offer, but sometimes this can get a little hectic and healthy drinking may be the last thing on your mind.
So, to make sure you get your healthy drinking on this season, Hollandia is collaborating with two renowned food influencers, Zeelicious Foods and Kiki Foodies, to showcase exciting ways consumers can enjoy their favourite dairy brand with four unique holiday recipes to prepare and consume with family, as well as friends.
In addition to this, Hollandia has also unveiled a new consumer campaign tagged #MyDairyPoweredHollandiaChristmas where consumers would be asked what Hollandia means to them and their loved ones during the festive season. Both campaigns will be amplified via the @HollandiaYoghurt and @HollandiaEvaporatedMilk platforms.
Wondering what the fuss is about? Dairy provides a nutritional punch and contains over 10 nutrients that are important for our general health, nervous system, muscle function, and of course, bone health. More specifically, dairy foods like milk and yoghurt are a rich source of Vitamins A, B1, B12, Calcium, Potassium, Magnesium, Zinc and Phosphorous, as well as Protein and low-glycemic index (low-GI) Carbohydrates.
Calcium and Vitamin D are important nutrients for any age. Eating or drinking dairy products help to improve bone health, especially in children and adolescents when bone mass is being built. They also promote bone health and prevent the start of osteoporosis in adults.
That’s why it is important that for us to ensure we consume healthy dairy drinks like Hollandia, which include Hollandia Yoghurt and Hollandia Evaporated Milk. Both come with unique qualities that are associated with them. Each of these sub brands have exciting variants to appeal to everyone, no matter their goals and needs.
Category Head, Hollandia, Mrs. Gloria Nwabuike, stated that the collaboration with influencers is to showcase how consumers can incorporate healthier spins of their favourite holiday recipes into meals with Hollandia. She noted that the #MyDairyPoweredHollandiaChristmas is about encouraging consumers to embrace dairy nourishment with Hollandia for the season.
“We are delighted to unveil these engagements for the festive season to nudge consumers to prioritize dairy consumption, stay healthy through the season and have a great start to the new year,” she said.
