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Globacom unveils Kizz Daniel, Asake, Chike as brand ambassadors

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Total digital solutions provider, Globacom, on Friday named three stars of the Nigerian music industry as brand ambassadors. They are Asake, Kizz Daniel and Chike.

At an impressive and colourful ceremony held on Friday at the company’s corporate headquarters, Mike Adenuga Towers, the three music stars formally put pen to paper as brand icons of Globacom.

Globacom, which recently marked 20 years of operation in the country, said it “is celebrating it with the appointment of these new ambassadors to project the power of youth and enterprise and how much they can achieve with the right focus, passion and dedication that can come from seeing others who have succeeded. This is very much part of our tradition as we believe the strength of a nation lies in the ability and potentials of its youth”.

The company noted that the engagement of these three stars as ambassadors “is meant to project the best Nigerians as models for younger people who are tirelessly aspiring to succeed. This is more important in an era where positive heroes and mentors are scarce and hard to come by. The intention is not just to promote the growth of music, Nollywood and sports where we have been very prominent, but also to encourage our teeming youths to aspire toward realizing their dreams by looking up to these ambassadors as mentors”.

These three stars, Ashake, Kizz Daniel and Chike are “role models who have gone through the grind to stand on the highest pedestal of their dreams,” Globacom revealed.

Aside from sponsoring major events in several spheres of Nigeria’s national life, the company said it had always identified talented and enterprising Nigerians and supported their endeavours by making them Glo ambassadors, adding that It is a practice for which Globacom has always led the way in Nigeria.

Ahmed Ololade, known worldwide as Asake, is a graduate of the Obafemi Awolowo University, Ile Ife, Osun State, while Oluwatobiloba Daniel Anidugbe, known to all music lovers as Kizz Daniel, has a degree in Water Engineering from the Federal University of Agriculture, Abeokuta, Ogun State. On his part, Chike Ezekpeazu Osebuka, known simply as Chike to lovers of music, graduated with a degree in Computer Engineering, from Covenant University, Ogun State.

While congratulating the new ambassadors, the company called on young people not to allow their dreams to die but to emulate these  3 stars who kept their dreams alive until they succeeded. Having these stars as ambassadors of “is our way of inspiring a whole generation of young people with vision who can do better and achieve more without losing hope along the way, even when confronted with challenges,” the statement also noted.

While noting that the unveiling of these three stars as further confirmation of its commitment to the empowerment of Nigerians and the development of the Nigerian entertainment industry, Globacom pledged to continue to promote the sector as it held great prospects to promote Nigeria to the world and also transform lives.

On their part, the new ambassadors expressed gratitude to the founder and Chairman of Globacom, Dr Mike Adenuga Jr., for the honour done to them and promised to represent the Glo brand by projecting the ideals of the company at all times.

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Infotech

NITDA DG calls for curriculum overhaul

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The Director-General, National Information Technology Development Agency (NITDA), Malam Kashifu Inuwa, on Friday called for an overhaul of curriculums across all levels to meet the 21st Century digital skills.

Inuwa made the call during a meeting with the management team of the Nigerian Educational Research and Development Council (NERDC), led by its Executive Secretary, Prof. Ismail Junaidu, in Abuja.

The D-G said the review would be in line with President Bola Tinubu’s Renewed Hope Agenda, to create millions of jobs by leveraging on digital technologies and achieving a digital literacy rate of 70 per cent by 2027.

“Digital technology has an important role to play in the design of the curriculum, content and processes due to evolution of technology.

“Disruptive technology has substituted the way of doing things worldwide, of which Nigeria as a country is not to be left behind.

“We must lead in developing a competency-based, outcome-focused curriculum that addresses the demands of the 21st century.

“This will enable us to produce a skilled workforce capable of meeting the needs of the Nigerian market and attracting investment from other countries,” he said.

According to him, integrating digital skills into the curriculum is crucial for national development and economic growth.

He further said that government policies and objectives, especially as relating to sustainable development, 21st century skills, digital economy, creative arts and digital technology, would create a pathway for nation building.

Earlier, Junaidu, the NERDC Executive Secretary, stated that they were charged with the primary responsibility of curriculum development for the country at all levels.

He, however, said it required inclusion of digital literacy as a critical area for the development of any country.

The ES noted that the visit was to scale up the existing partnership and to explore potential areas that both organisations would join forces for national development.

Junaidu added that the institution was also responsible for undertaking and promoting book development.

He further said that the institution was also responsible for local authorship for quality assurance, conducting educational research for public policies formulation and implementation and developing Nigerian languages.

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NITDA inaugurates startup labelling committee for implementation of Nigeria Startup Act

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By Blessing Emmanuel, Abuja

The National Information Technology Development Agency (NITDA) has taken a significant step towards driving the implementation of the Nigeria Startup Act (NSA) with the inauguration of a Startup Labelling Committee. This committee, inaugurated by NITDA Director-General Kashifu Inuwa CCIE, comprises representatives from both the public and private sectors.

Enacted on October 19, 2022, the NSA established a legal and institutional framework to foster the development and growth of Nigerian startups. A critical provision within the Act is the Startup Label, which recognises eligible startups and grants them access to various benefits outlined in the NSA. The issuance of the Startup Label hinges on a thorough assessment and validation process to ensure a startup meets the eligibility criteria as defined by the Act. The newly formed committee will play a pivotal role in overseeing this process.

In his address at the inauguration ceremony, Inuwa emphasised President Bola Ahmed Tinubu’s administration’s unwavering dedication to fostering an environment conducive to the growth and success of young Nigerian innovators. He acknowledged the pivotal role startups will play in propelling the nation’s economic development and the significance of the committee’s work in nurturing and supporting these enterprises.

Inuwa elaborated on the various initiatives and support mechanisms the government plans to implement, aimed at reducing hurdles and providing financial assistance and mentorship opportunities to young entrepreneurs. He expressed optimism about the future, asserting that with the right support, these budding innovators could transform their ideas into thriving enterprises, contributing significantly to job creation and the overall economic prosperity of Nigeria in line with President Tinubu’s priority to “reform the economy to deliver sustained inclusive growth.”

He urged stakeholders to join hands in creating a robust ecosystem that would empower the next generation of entrepreneurs to flourish and contribute to the country’s progress. Inuwa added that the committee will be instrumental in establishing a robust legal and institutional framework for the successful implementation of the Startup Act. Their collaborative efforts will ensure a participatory approach that benefits all stakeholders within the Nigerian startup ecosystem.

“The composition of the committee reflects the emphasis on collaboration. Representatives from government agencies, industry experts, investors, and startup founders will bring their diverse perspectives and experiences to the table. This collaborative approach is expected to lead to a more efficient and effective labelling process, ultimately benefiting the growth of Nigerian startups,” he stated.

The National Coordinator of the Office for Nigeria Digital Innovation, Victoria Fabunmi, outlined the terms of reference for the advisory committee. These include reviewing and evaluating startups’ applications for the label based on criteria defined in the Act, periodically updating labelling criteria to ensure alignment with industry trends, and conducting impartial evaluations of submitted applications.

Furthermore, the committee will recommend the issuance or otherwise of the Startup Label based on defined criteria, provide feedback and recommendations on areas of improvement for rejected applications, and engage startups for more clarity where necessary. It will also periodically review its activities and data on labelling to identify opportunities and gaps that policymakers may need to address, review workload capacity, and recommend a fair ceiling for the number of applications to be considered per period.

The Labelling Committee comprises nine members: four representatives of incubators (ISN Rep, North and South), two representatives of the public sector (NITDA, NSIA), two representatives of civil society, and the Portal Coordinator who will serve as Secretary.

The inauguration of the Startup Labelling Committee marks a significant milestone in the implementation of the Nigeria Startup Act. With a multi-stakeholder committee guiding the process, the Act has the potential to unlock the immense potential of Nigeria’s startup ecosystem and contribute significantly to the nation’s economic development.

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Airtel Nigeria appoints new advertising, media agencies

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Airtel Nigeria has appointed new agencies to handle its advertising and media activities in the country.

This was disclosed by the Director of Corporate Communications and CSR, Mr Femi Adeniran over the weekend.

According to Adeniran, “Following a rigorous pitch process, Airtel Nigeria is pleased to announce the appointment of three marketing communications consulting agencies to collaborate with the internal teams to drive Airtel brand communications, beginning July 1, 2024.

“Insight Publicis and The Hook were successful with their RFPs and have been appointed as advertising agencies while Algorithm Media has been charged with the responsibility for media strategy, planning and buying as well as digital marketing.

“MediaTrak Limited remains the media monitoring agency for Airtel Nigeria,” the statement revealed.

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