Fashion entrepreneur sues for business sustainability

Fashion Entrepreneur and Founder, Ruff ‘n’ Tumble, children’s fashion brand, Mrs Adenike Ogunlesi, has charged women and young entrepreneurs to adopt mechanisms aimed at driving the sustainability of business start-ups.

Ogunlesi gave the advice at the Nigerian-British Chamber of Commerce (NBCC) sharing experience series with the theme: “Creating Impact,” which took place recently in Lagos.

According to her, the advice was pertinent, and would help to build the required resilience in young entrepreneurs in spite of the obvious challenges with the operating business environment.

She said her experience, which was over 20 years, revealed that, “though doing business in Nigeria was challenging, but with proper focus, vision and tenacity, indigenous brands could be sustained and compete favourably on the global market.”

Ogunlesi listed some of the requirements needed to ensure sustainability in business to include carving a niche, setting a quality benchmark, personalised services, collaboration and maintainable of set values.

“Nigerian women can have a workable, successful home-work balance.

“Women are advised to build wealth, acquire assets instead of liabilities and also build healthy support system.

“Financial independence is very crucial, particularly for women, given the current realities, and entrepreneurship is a very good way to achieve that,” she said.