Fair&White new product brand Ambassador affirms product’s efficiency for glow, confidence
By Omolola Dede Adeyanju
Beauty Enthusiasts have been brimming with excitement over the unraveling of the New Fair&White product and brand ambassador on Friday, owing to the conviction that the product actively builds and sustains skin glow, reinforcing confidence in users.
The Fair&White new product, ‘So White With Vitamin C lotion was launched into the Nigerian market in Lagos on Friday with the assurance of the product distributions in all states in the country. This comes amidst the unveiling of the new product’s brand Ambassador, former Miss Bayelsa and housemate of the Big Brother Naija Fame, Season Five, Nengi Rebecca Hampson.
According to Nengi Hampson, while expressing her delight in respect to being welcomed into the Fair & White family, she said, “I am so honored to be a part of the fair and white family, so happy to be a part of the brand that spreads glow and confidence”. She described the company having her as her brand Ambassador as ” an incredible opportunity to identify with a worthy brand as Fair and White”
Nengi therefore, pledged to be a good Ambassador of the new product, propagating and advocating its quality and benefits to the skin.
However, in his welcome address, Chairman/CEO of Fair & White Nigeria, Sir Patrick Chibueze, ably represented by a Director in the company, Kene Chibueze examined stable devotion by the company to delivering quality products. He explained, “Fair & White will never shirk its responsibility of making available to consumers, quality brands that promote and project the natural beauty of the African woman.
“Our latest brand , So White, is enriched with Vitamin C and Sunscreen filters which are the essential ingredients needed to keep the skin glowing all day” he stated.
Sir Patrick further explained that ‘So White with Vitamin C was designed to bring out the radiance in the skin while protecting it from sunburn. ‘So White’, Sir Chibueze explained, ‘Is an anti- oxidant which helps to prevent pigmentation, revive one’s complexion and combat early signs of aging.
“As we unveil our new product, we are reaffirming our commitment to innovation, excellence, and the pursuit of beauty that is not only skin deep but deeply connected to well-being.
“Fair & White Nigeria has consistently churned out quality, sought-after brands thus maintaining its firm grip on the beauty products market.
“Beauty enthusiasts, cosmetologists and beauty experts agree that the Fair & White range of products are the beauty brands they can trust”, the Fair & White Nigeria boss said.
As regards the company’s choice on Nengi as So White’s brand Ambassador, Sir Chibueze stressed: “Fair & White Nigeria is of the firm believe that it is an unpardonable aberration to downplay the natural beauty of the African woman in favor of white- skinned Caucasian, Asian, American and European models. It is for this reason that since it debuted in Nigeria, Fair & White Nigeria, has unapologetically chosen, consistently, beautiful African models as Ambassadors for its brands.
“Our new brand Ambassador, Nengi Rebecca Hampson is brain on top beauty; she is a quintessentially beautiful African woman, an enchanting symbol of the natural, radiating beauty God has endowed African women with. Nengi She embodies everything our brand stands for—authenticity, elegance, and a passion for healthy living. We believe that her influence and values will resonate with our consumers.
“Nengi’s choice as the brand ambassador of So White with Vitamin C syncs with our belief that the natural beauty of the African woman needs to be projected and celebrated at every juncture”
Sir Chibueze expressed gratitude to the distributors, marketers and consumers of Fair & White range of products “for their steadfastness and unwavering loyalty to our brands despite the harsh economic realities”.
Meanwhile, the Social Media Community Manager, Fair&White Nigeria, Rachael Ogor, made expository analysis on the Fair & White brands and their huge benefits to the skin.
She noted that the company started off in the West African market with a small range of products, for dark, caramel, fair and mixed skins. “The company launched fair and white Paris in 1995, offering dark and mixed skin women a range of specialized, effective and reliable products that target their specific needs.
Rachael expressed that fair and white body lotion has been in existence for over 25 years. Keeping to its file of consistency, this gives an assurance that the management is intentional on development and innovations as she has paved a way for other skin care products to also spring up.
Dating the origin of the company’s products, Rachael enumerated that the fair and white original was launched in 1995 fair and white exclusive, launched in 2003, fair and white ‘So white was launched in 2005.
She also pinpointed another recent product, ‘fair and white glutathione’. Relating the products to appropriate skin shades, Rachael explained that the product is for fair skin tones, however, with a lower degree of fairness. “The Fair&White Original, for any skin type; Fair and white gold ultimate, for caramel skins. However, the fair and white ‘So white’ with vitamin c is for a higher degree of fairness like that of the brand ambassador, Nengi.”
The social media Community Manager noted that the reason behind its invention and orientation for users is deduced from the Feedbacks retrieved when speaking to customers, “Some do not know the right cream for their shades or colors. Hence, representing the products with the Ambassador relates the outcome of each product on the skin”, she said.
In addition, the Social media Community Manager asserted, “If you are dark, Caramel skinned, fair or mixed skin, fair & White came to existence because of you.” Rachael acclaimed.
Evaluation from the Fair and White Company examines the brand: Fair and White as an establishment in the Nigerian beauty market for over three decades ago. ‘Fair & White Nigeria has launched a plethora of quality brands into the market, including Fair & White Original, Fair & White Exclusive, Fair & White So White, Fair & White Exclusive with Vitamin C, Fair & White Miss White, Fair and White Gold, Fair & White So Carrot, Fair & White So Fruity Papaya, Fair & White Original Glutathione, Fair & White Miss Carrot and LaboDERMA by Fair & White among others.’
A good number of key distributors of Fair & White Nigeria products also graced the event. They include Jumatex Investment Ltd, Amaco Resources Ltd, Chico Mario International Limited, Fubason Investments Ltd, Most Noble G Ltd , Okinsa International Limited, Alpha Empire Limited, U Tonix Limited, C&C Ferdinand Limited, J anyi Ltd and Good Star Limited.’
Amongst dignitaries that graced the colorful occasion were a former BBNaija housemate Cynthia Nwadiora popular as Cee Cee, herself a brand Ambassador of one of the Fair and White’s products, Fair and White Glutathione Original, Media Advisor to Fair & White Nigeria, Ingram Osigwe, ace comedian, Bowoto Jephathah Oluwatiseyifumi Tanimola popular as Akpororo who held guests spellbound with his rib cracking jokes, Fair & White Nigeria Head of Sales and Marketing, Sunday Adekoya.
Also at event were Blessing Okogbue,
Manager,Amable Nigeria Ltd, Dr Amarachi Alilonu, MD of Sparkling Eyes Clinic and Optical Services Limited, Dera Ndidigwe
Founder, Dera Culture Digital Marketing Agency,Ikechukwu Bidwell Ogbonna, CEO,BIDTESS LIMITED, Barr ( Mrs) Rose Omokwale among other dignitaries.
The event was witnessed by celebrities, beauty enthusiasts, Fair & White distributors, marketers, brand experts and other stakeholders in StrongTowers, Ikoyi, Lagos.
