E-commerce: QNET appoints Nigerian partner, targets growth
E-commerce and direct selling company, QNET Ltd., has appointed Transblue Ltd. as its lead marketing partner in Nigeria.
Mr. Biram Fall, Regional General Manager, Sub-Saharan Africa for QNET, a Hong Kong based company, announced the partnership on Wednesday in Lagos.
“The entry of QNET in Nigeria is in line with the government of Nigeria’s vision to partner with the private sector to effectively achieve the desired economic recovery and transformative growth.
“At QNET, we intend to play our part by boosting entrepreneurship in Nigeria through our well-established global e-commerce and direct selling ecosystems,” he said.
The manager said the partnership would leverage Transblues’ robust market presence and local expertise to enhance customer service.
According to him, it will provide training for QNET’s independent representatives and facilitate faster access to the firm’s products, among other areas of collaboration.
Fall also said the e-commerce and direct selling business sector had grown exponentially over the last few years, lifting millions of Nigerians and Africans out of poverty.
He said the global e-commerce market was valued at 9.09 trillion dollars in 2019 and was expected to grow at a Compound Annual Growth Rate (CAGR) of 14.7 per cent from 2020 to 2027.
“Direct selling, which is a retail channel used by top global brands and smaller, entrepreneurial companies to market products and services to consumers, also continues to grow, with total retail sales amounting to 179.3 billion dollars in 2020 globally (WFDSA Latest Report).
“QNET brings its global experience in both sectors to bear in Nigeria while leveraging the local footprint and network of Transblue Ltd.,” he added.
The manager explained that QNET provided customers around the world with unique high-quality products and services while providing an opportunity for Independent Representatives (IRs) to build a sales business.
Fall said this enabled IRs to retain the freedom to run a business on their own terms, with the full support of a cutting-edge e-commerce ecosystem, efficient logistics and market-leading customer service.
In his remarks, Mr. Abiodun Ajisafe, Managing Director of Transblue expressed delight in partnering with QNET.
Ajisafe said: “We are confident that our mutual strengths will help bring Nigerians a unique opportunity to generate additional income.
“Not only does this partnership provide access to unique, high-quality products, it also provides a business model that has been tested globally, and that is locally supported,” he said.
