Delivering a new intelligence to connect living with LG ThinQ


…Intuitive device management for enhanced user experience

According to IDC, the worldwide market for smart home devices is expected to grow to nearly 815 million shipments by the end of 2019. By 2023, this figure will reach 1.39 billion shipments, indicating growing consumer demand for a connected lifestyle.

With the proliferation of IoT devices on the market, many consumers are fast learning the benefits of smart home technology. For those embracing the latest innovations with open arms, such technologies are often coupled with wearable and mobile devices for seamless integration.

Since it’s unveiling at CES in 2011, LG’s ThinQ platform has been integrated into a range of household products, from washing machines and air conditioners, to refrigerators and televisions – helping homeowners around the world interact with their devices in new ways.

With its promise of bringing new intelligence to connected living, LG ThinQ enables devices to be operated from the convenience of a free-to-download smartphone application, unlocking a world of potential for remote operation and added functionality.


Products integrated with LG ThinQ are designed to provide the utmost convenience. The intuitive application brings a smart home hub into the palm of the user’s hand and can be used to set the washing machine in motion prior to an important the event, program the air conditioner to start 5 minutes before returning from work, inform when produce in the refrigerator is expiring and set the air purifier in motion after preparing dinner.

Recently, LG introduced its ThinQ AI platform with 2nd Generation á9 and A7 Processors into a range of its OLED and NanoCell TVs. As the world’s first Arabic supported AI televisions, the new devices make use of Natural Language Processing (NLP) to enable voice-activated control via the Magic Remote. LG’s universal Magic Remote features auto device detection for a number of devices and can be partnered with the TV’s Home Dashboard to access and control connected smart devices with more convenience than ever before.

LG ThinQ AI also enables each TV to listen, think, answer and evolve in accordance with the user’s requests and preferences. Taking the hassle out of adjusting settings, LG’s ThinQ AI platform deploys a deep learning algorithm to produce a better picture and sound quality automatically, whilst also recognizing lighting conditions and tweaking brightness to enhance visibility.


LG ThinQ is designed to work in sync with each user in the household, who may use the same devices in different ways. LG ThinQ studies what users like and how they behave, analyzing product preferences and usage patterns to provide truly personalized experiences for each person in the house.

LG refrigerators can be programmed to align with the home’s daily rhythm – observing when a user most frequently opens their refrigerator, whether after school or at dinner time. ThinQ technology recognizes these peak periods, to cool ahead of time and keep food in optimal condition. It can also increase the speed of ice production, ensuring that as families return from the office or school pick-up, they can immediately cool down. For laundry, LG ThinQ analyzes the softness of fabrics to provide specialized care and optimal wash quality – reducing clothing damage by up to 18%.

Via the LG ThinQ app, users can initiate the Express Freeze function, increasing the ice-making and freezing capabilities of their refrigerator. Express Freeze, once activated will run the freezer at its coldest temperature possible for a 24 hour period. The feature can also be stopped at any time via the simple touch of a button.Proactive Customer CareLG ThinQ harnesses the power of AI and data analytics to provide customer care services based on usage habits and the status of each device. Once installed and registered via the LG ThinQ app, a diagnostic check automatically runs to ensure the appliance is running properly. For added peace-of-mind, the LG ThinQ app also provides regular updates on recommendations for proper usage methods, which can also be sent as email alerts.