Consumers shifting to healthier cooking oil choices
In recent times, there has been a noticeable shift in consumer preferences toward healthier cooking oil options, driven by a growing awareness of heart health and overall well-being. This trend reflects a broader societal shift towards prioritising preventive health measures through dietary choices. Health-conscious consumers are increasingly mindful of the impact of cooking oils on their well-being.
Mrs. Akinsipe Oyinloluwa, a health-conscious consumer, emphasises, “I would rather spend more on purchasing healthy cooking oils than on treating illness later. That is why I choose Golden Terra Soya Oil. I can easily read through the label to see the nutrients it contains and the high level of good fats, so I make a smart choice.”
Another consumer, Israel Madu, explains, “Nigerians are now becoming conscious of what to eat and what to avoid. Illnesses like high blood pressure can easily be avoided by selecting the right cooking oil like Golden Terra Soya Oil.”
These sentiments underscore the proactive approach many are taking towards managing their health through preventive dietary measures.
Golden Terra Soya Oil, a product of TGI Group, has emerged as a preferred option among health-conscious consumers. Known for its high nutritional value and heart-friendly properties in Polyunsaturated fats (PUFA) that can help reduce bad cholesterol levels in your blood, which can lower your risk of heart disease and stroke. They also provide nutrients to help develop and maintain your body’s cells.
Oils rich in polyunsaturated fats also provide essential fats that your body needs but cannot produce itself, including omega-6 and omega-3 fatty acids. Thus, you must get essential fats through food. Omega-6 and omega-3 fatty acids are important for many functions in the body. Golden Terra Soya Oil aligns perfectly with the health priorities of today’s consumers.
Chief Marketing Officer, TGI Group, Probal Bhattacharya, highlights, “Our commitment to quality and health drives us to continually innovate and provide products like Golden Terra Soya Oil that not only meet but exceed consumer expectations in terms of flavour and health benefits.”
Executive Director, TGI Group, Deepanjan Roy, “Amidst a plethora of conventional cooking oils, Golden Terra Oil shines for its purity and nutritional benefits. Derived from pure soya seeds, it offers significantly lower saturated fat and zero Trans-Fat, making it the ideal choice for health-conscious consumers. Enriched with five times more polyunsaturated fatty acids (PUFA), it is a product made to foster healthy consumption and good health.”
Moreover, Golden Terra Soya Oil’s transparency in labelling and commitment to quality assurance provide consumers with the confidence that they are making a beneficial choice for their health. “It’s reassuring to know exactly what I’m consuming,” says another satisfied customer, Sam Ufot.
The shift towards healthier cooking oil choices is not just a trend but a lasting change driven by an informed and health-conscious population. As awareness continues to grow, Golden Terra Soya Oil is well-positioned to meet the increasing demand for products that support a healthier lifestyle.
With its nutritional benefits and commitment to quality, Golden Terra Soya Oil stands out as a choice that not only enhances culinary experiences but also supports a healthier lifestyle.
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 45ml and 1000ml pouches, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.
