The Nigerian food market is currently facing an alarming crisis. As I delved into recent reports, I was overwhelmed by the extent of adulterated foods flooding our markets. Palm oil, a staple in many Nigerian households, has been found laced with dangerous substances like dye, lard, and other harmful additives. These revelations, brought to light by the Federal Competition and Consumer Protection Commission (FCCPC), have left consumers exposed to severe health risks.

Adamu Abdullahi, the acting executive vice-chairman of the FCCPC, recently raised the alarm about this disturbing trend. According to Abdullahi, profit-driven traders are compromising consumer safety by contaminating products with hazardous additives. The consequences are dire, consumers risk facing serious health issues such as abdominal pain, brain damage, liver disease, and even cardiac arrest.These substances pose significant health risks, highlighting the urgent need for rigorous food safety measures.

In a time when Nigerian consumers are bombarded with adulterated food products, there is a search for brands that have remained committed to integrity and consumer health. One of those brands is Golden Terra Oil. Their dedication to purity and health has garnered trust from many, offering not just a safe cooking oil, but a promise of well-being in every drop.

Golden Terra Oil’s commitment to consumer safety goes beyond rigorous quality control. The brand invests heavily in sourcing the finest raw materials and employing advanced processing techniques to ensure that every bottle of Golden Terra Soya Oil meets the highest standards of purity and nutrition. Their transparency initiatives, including detailed labelling and consumer education, empower consumers to make informed choices about their health.

It’s a brand trusted by mothers for their families and chosen by health-conscious individuals for its purity and health benefits. A good oil has higher levels of good fats than bad fats. Bad fats, known as saturated fats, should be avoided, while good fats, such as polyunsaturated fats including Omega 3 and Omega 6 fatty acids, are beneficial for health. These components are known to help reduce cholesterol levels, support cardiovascular health, and provide essential antioxidants to combat free radicals. The oil is also recommended by cardiologists, including Dr. Adanijo Monisola, for its heart-protective properties.

Chief Marketing Officer, TGIGroup, Probal Bhattacharya emphasised the brand’s dedication to purity. “At Golden Terra Oil, we understand the critical importance of purity in our products. We are committed to providing only the highest quality oil, free from any adulterants or harmful substances. Our stringent quality control processes ensure that our customers can trust Golden Terra Oil to be a safe and healthy choice for their families,” he explained.

Executive Director, TGI Group, Deepanjan Roy reiterated the brand’s dedication to consumer well-being. “Golden Terra Oil represents our commitment to integrity and health. In a market filled with compromises, we provide an unadulterated alternative that prioritises consumer well-being above all else. We believe that everyNigeriandeservesaccessto pure, high-quality cooking oil that does not jeopardise their health,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various pack sizes ranging from 40ml to 700ml bottles and 2.5L & 4.5L kegs.

In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice and identifying any counterfeit in the market.

Counterfeiting poses a significant threat to businesses and consumers alike, undermining trust and damaging reputations. In response to this challenge, Big Bull Rice has implemented an advanced holographic technology to authenticate its products and provide consumers with peace of mind.

The holographic seal, integrated seamlessly into Big Bull Rice packaging, serves as a visible indicator of authenticity. This innovative solution offers enhanced security features, making it more difficult for counterfeiters to replicate.

By simply checking for the presence of the holographic seal, consumers can ensure that the packaging has not been compromised and can proceed with confidence in their purchase.

Chief Marketing Officer, TGI Group, Probal Bhattacharya stated that the introduction of the holographic seal on Big Bull Rice is a proactive step to safeguard customers and uphold the brand’s integrity.

“The holographic seal serves as a conspicuous marker of the product’s genuineness. Engineered to be tamper-evident, it swiftly reveals any compromise in the packaging. This functionality not only empowers consumers to make well-informed purchasing choices but also serves as a formidable deterrent against counterfeiters seeking to replicate Big Bull Rice packaging,” he stated.

Executive Director, TGI Group, Deepanjan Roy says the company is committed to upholding the highest standards of quality and integrity in all aspects of its operations.

“The introduction of the holographic seal reaffirms this dedication and underscores our relentless pursuit of excellence. With the holographic seal in place, consumers can now easily identify authentic Big Bull Rice products, ensuring they receive the quality they expect and deserve with every purchase,” he added.

The introduction of the holographic seal on Big Bull Rice packaging is a significant milestone in the brand’s journey toward enhancing customer experience and ensuring product integrity. Consumers can now look for the holographic seal as a mark of authenticity when purchasing Big Bull Rice, giving them peace of mind that they are choosing a genuine product.

Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly pack sizes nationwide.

Chioma Chukwuka Akpotha, renowned Nollywood actress and proud ambassador of Terra Cube, has achieved yet another milestone in her illustrious career. The United States Agency for International Development (USAID) recently appointed her the Goodwill Ambassador for Nutrition in Nigeria.

Terra Cube’s discerning approach to selecting ambassadors has been validated by Chioma’s appointment. Her deep-rooted connection with her audience and advocacy for nutrition seamlessly align with the brand’s values. Chioma’s genuine engagement with consumers mirrors Terra Cube’s mission to enhance meals through flavourful experiences.

Her appointment underscores the remarkable synergy between her values and that of Terra Cube. Through her tenure as a brand ambassador, she has consistently embodied authenticity, integrity, and an unwavering commitment to culinary excellence.

As Chioma Chukwuka Akpotha embarks on this new chapter as USAID Goodwill Ambassador for Nutrition, she continues to lead the charge in advocating for healthier lifestyles and nutritional education. Her partnership with Terra Cube exemplifies the power of collaboration in driving positive change. With genuine engagement, passion for nutrition, and commitment to excellence, Chioma inspires us all to embrace healthier choices and savour the joy of flavourful meal experiences.

For the brand, Chioma’s appointment underscores its pledge to ensure that consumers experience nothing short of culinary perfection with every use. Renowned for its delightful, genuine, and consistent flavor, Terra Cube has garnered acclaim as the preferred seasoning cube for families across Nigeria. By aligning itself with an ambassador who shares a commitment to quality and excellence, Terra Cube will continue to uphold its legacy as a trusted household name.

Chief Marketing Officer, TGI Group, Probal Bhattacharya, expressed the company’s delight at Chioma Chukwuka Akpotha’s appointment as USAID’s Goodwill Ambassador for Nutrition in Nigeria.

“In her new role, as the nutrition ambassador for USAID, Chioma further reinforces the essence of Terra Cube – delivering unwavering quality and authentic taste to nutritious meals across the nation. We firmly believe that through her advocacy, consumers will deepen their appreciation for the joy and flavour that Terra Cube brings to their everyday meals,” He stated.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour, and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, and Jollof flavours, in various consumer-friendly pack sizes nationwide.